|Blu Majesty Tourbillon MT3|
|BLU Open Planet|
Bernhard Lederer is a key player in the BLU team. He sees himself more as the driving force, willfully choosing not to adopt an executive or even a director’s role. Instead, rather like a ship’s captain, he expertly uses his 30 years of watchmaking experience to guide and ensure that his boat stays on course, makes headway… and reaches final destination in grand style! Bernhard Lederer knows how to suggest and put forward ideas, he never thrusts them upon his team. Such team spirit calls for enormous personal commitment but offers infinite opportunities to learn and development new skills. All the BLU team members participate in each and every project. The final product, on every occasion, is the result of an exceptional fusion of teamwork - a distinctive feature that sets the Bernhard Lederer Universe apart from other companies.
|BLU Gagarin Tourbillon|
BLU SA is an independent enterprise in the world of Haute Horlogerie, using comparatively conventional methods to create highly unconventional timepieces. The combination of contemporary aesthetics and refined technical details gives rise to surprising design solutions. “Traditional watchmaking no longer holds any secrets,” explains Bernhard Lederer. “It is our turn to create new traditions.” Instead of conventional hands, BLU watches have discs that turn on dials bearing no numbers, or small dials that revolve within a larger, rotating dial. Other watch versions eliminate the necessity for dials, hands or numbers altogether, where the entire movement turns on three levels with three different rotating speeds.
COMPLICATED INSIDE, NOT OUTSIDE
Reading the time on a BLU watch is very simple, an almost intuitive experience. Complications for complication’s sake are certainly not Bernhard Lederer’s cup of tea: “Mechanisms and aesthetics are very closely linked. In fact, I would say they are totally inseparable in my watches“, he confirms. “Both elements are vital, from the outset of a new concept or watch design and are the key ingredients to finding new, fascinating and inventive ways of displaying the continuous flow of time.” BLU creations do not follow the watch industry’s marketing trends - each Bernhard Lederer Universe watch design is inspired by and is the result of a collective enthusiasm, a common goal to attain perfection and to be distinctive.
- Fine Jewels
Bernhard Lederer was born in 1958 near Stuttgart, Germany. After a watchmaking apprenticeship he qualified as a Master Watchmaker in 1984 and opened an atelier specializing in restoration and developing his own timepieces. In 1985 Lederer became a founding member of the prestigious A.H.C.I. (Horological Academy of Independent Watchmakers).
Lederer’s timepieces won the 2006 Middle East Watches and Jewellery prize for Best High-End Jewelled Watch (BLU Baguette), and the 2007 Kuala Lumpur Most Revered Watch prize (MT3 Orbiting Triple-Axis Tourbillon). Bernhard Lederer’s philosophy is to create timepieces that tell the time without imposing it on theviewer, allowing the wearer to appreciate the beauty of time without being stressed by it racing by.
Official website: http://www.blu.ch/