Thursday, April 30, 2009

Atlantic watches - Introduction and history

In 1888, Eduard Kummer with a visionary conception, founded in Bettlach near Grenchen, in Switzerland, the “EKB” manufactury – the former Atlantic Watch factory - with 20 watchmakers. At the beginning of our century he employed already 720 workers. Eduard Kummer was a representative of the old school of businessmen, but at the same time he was a person devoted to industrial progress. In the beginning, “EKB” manufactured parts for pocket watches.

Until 1905 the watchmakers still had to work by the light of paraffin lamps; the factory had to overcome the lack of sources of energy with the pure force of the workers’ muscles. The building of the locomobile, a portable steam-machine, was deemed by Eduard Kummer to be a true progress. He believed in this kind of modern production. Towards his workers, however, the founder was rather severe and conservative: they had to work eleven hours daily, six days a week. Those who used to still sit in the pub on Mondays - which happened quite often - were given the sack. The first real wrist-watches were produced in the beginning of the 20th century. As one of the first “Ebauches” manufacturers, “EKB” was producing very successfully, parts for this new segment of emerging wrist-watches.

Throughout all the years, Eduard Kummer with his “EKB” factory was one of the most popular watch pioneers and surprised the watch-world constantly with remarkable innovations, that have kept their importance even until today. “EKB” was among the first manufacturers to present a water-resistant wrist-watch in the 20s. They launched one of the first wrist-watches with an automatic winding movement in the 30s. The unique invention in the 60s, the speed-switch system which changes the date in automatic movements is today still the same as Eduard Kummer had fabricated. EKB was renamed Atlantic in 1954.

Today
The present owners of Atlantic Watch Production Ltd resolutely support the importance of manufacturing watches in conformity with the factory’s tradition. They have naturally modernized the way of managing workers. The watches are very durable, which also is important for the environment. The classical aesthetics and noble metals guarantee a lasting value of the models. The conception of the enterprise comprises a first-class customers service, upon which the buyers of Atlantic watches can rely on.

In 1998 Juerg K. Bohne became the managing director of Atlantic Watch SA. The brand is currently developing 13 lines including around 650 models, whose prices lie between CHF200.- and CHF1,000.-.Atlantic SA uses ETA and Ronda mechanical movements, scratch resistant sapphire crystals, 316L stainless steel, not to mention specific water resistance controls that guarantee the watches from 30 metres to 300 metres in the case of some models.

Official website : http://www.atlantic-watch.ch

Breguet Classique 7337

The Classique 7337’s spare design derives directly from the early Breguet watches found today in the Breguet Museum on Place Vendôme in Paris. Epitomizing Breguet’s timeless Classique collection, this elegant wristwatch shows the days of the week, the age and phases of the moon and the date. Hours and minutes are shown on an off-centered hour chapter in the Breguet style while at 5 o’clock the running seconds give the watch its asymmetrical allure.
Inspired by the Museum’s no. 3833 antique watch, the date and the day of the week are positioned on either side of the indication of the age and phases of the moon, situated just above the off-centered hour chapter. This memorable design comes in a 39 mm case with sapphire caseback fashioned in a choice of white and yellow gold and equipped with now famous extra-thin Breguet caliber 502 fitted with an auxiliary plate.

Technical details
Model:Breguet Classique REF. 7337BA/1E/9V6

Case
Cound, in 18K yellow gold with finely fluted caseband. Rounded horns welded to the case, screw pins securing the strap. Diameter: 39 mm. Sapphire-crystal caseback. Water-resistant to 30 meters.

Dial
In silvered 18K gold, hand-engraved on a rose engine. Individually numbered and signed BREGUET. Chapter ring with Roman numerals off-centered at 6 o'clock, engine-turned in a cross-weave basket pattern. Open-tipped BREGUET hands in blued steel. Age and phases of the moon at 12 o'clock. Date at 2 o'clock. Day of the week at 10 o'clock. Running seconds at 5 o'clock.

Movement
Self-winding mechanical movement. Individually numbered and signed BREGUET. 12 lines. 35 jewels. Cal.502.3 QSE1. 45-hour power reserve. 18K gold rotor, hand-engraved on a rose engine. 3 Hz BREGUET balance wheel with load screws. Adjusted in 6 positions.

Also available in 18K white gold.

Azimuth SP-1 Mecanique Spaceship PVD

SP -1 Mecanique: The ultimate platform for Azimuth’s watch designers to exercise their remarkable horological creativity, SP -1 Mecanique espouses the quintessential Azimuth DNA of relentlessly creating fascinating timepieces to capture the imagination of watch connoisseurs. Characterized by unconventional displays and beguiling aesthetics, the new SP -1 Mecanique models include the ‘Spaceship PVD’ that enthralls with its futuristic styling and progressive technical construct.

SP-1 Mecanique Spaceship PVD: Nicknamed the ‘spaceship watch’, this forward-looking timepiece is an adventurous mix of bold, futuristic styling and progressive technical flaunts.One feels as if he’s gazing at the universe from the inside of a space shuttle when telling the time on the Spaceship. Its enigmatic jet-black dial is showered with tiny specks of white like stars on clear night. At ‘6’ is a rendition of planet earth, a globular decorative feature that makes one rotation every 60 seconds to give one the impression that he is viewing the planet from afar in outer space.
Matching the mesmerizing dial design is its equally ingenious jumping hour display. Powered by a Unitas 6497 movement finely finished in Côtes de Geneve, a rotating disc, framed by the short end of the 3-dimensional minute hand, is a jumping hour complication. Highly stylized, the broad minute hand comes finished with a skeletonized outline that resembles a space shuttle hurtling across the universe.

A breathtakingly sculptural masterpiece, the SP-1 Mecanique mimics the profile of a spacecraft’s cockpit. Its 45mm stainless steel case with elongated lugs is capped by a domed sapphire crystal to lend the watch a multi-dimensional look. The avant garde case design then is topped with a giant crown at ‘12’ that is guaranteed to send fans of whimsical horological excursions over the moon.

Technical Specifications
Movement: Unitas 6497-1 with Côtes de Geneve decoration, blue screws
Functions: Mystery jumping hours, minutes, seconds
Case: 316 L stainless steel in black PVD, ø 45 mm, water resistant to 3 bars
Band: 22 mm rubber strap or perforated sports leather strap

Jovial Watches-Novelties 2009 -Planet Flora Watch Collection

A little jewel of a design for the Planet Flora! Behind its sage appearance lie some fascinating surprises. Metallic hourmarkers stand out, like stars, on a dial studded with large light-coloured numerals. So many small planets subtly outlined, like a promise of undiscovered horizons. Undulating celestial curves decorate the chronograph hour counter, bouncing on the off-centre minute counter.



The seconds are indicated by a lively “propeller”,while a facetted bezel reminiscent of a space capsule strengthens the overall appearance of the timepiece. In short, a celestial composition that would no doubt have appealed to a certain Yuri Gagarin.



Technical details:
Movement:Swiss-made quartz Ronda 5030D
Functions:Hours, minutes, seconds, date and chronograph
Case:
-Steel or pink gold-plated steel
-Facetted bezel
-Crown with spinel cabochon
-Flat sapphire crystal
-Screw-down back
-Water-resistant to 100 m
Dial:
-Black or white
-Hour, minute and small seconds counters at 6, 9.30 and 2.30 respectively
-Date window at 4 o’clock
Strap:Black or white rubber with folding clasp

More Images:Jovial Planet Flora Watch Collection

Pink gold-plated case, white dial and strap – ref. 12031


Pink gold-plated case, black dial and strap – ref. 12032


Steel case, white dial and strap – ref. 12033


Steel case, black dial and strap – ref. 12034

Breguet Marine Royale Alarm Watch - Model 5847

Breguet’s Marine collection draws its inspiration from the original designs created by Breguet himself for the French Royal Navy after his 1815 appointment as Horologist to the French Navy. Sturdy in design, Breguet Marine watches have for decades been reputed for their dependable performances. In 2004 Breguet launched a new interpretation of this product line, featuring a markedly more contemporary and sporty but ever elegant design. Following the launch in 2007 of the first tourbillon equipped chronograph with silicon escapement, this year brings a groundbreaking new design: the Marine Royale alarm watch, water-resistant to 300 m.

Breguet’s Marine Royale 5847 comes with an alarm device that can only delight both amateur divers and aficionados of exceptional complications. Underwater tests confirm that sound travels better through water than through air. Sound waves require material support and their speed increases with the density of the environment. Sound travels about four times faster under than above water. Furthermore, as the underwater milieu is generally far less noisy than the aerial one, the alarm’s sound is perceived with greater clarity underwater.
The alarm setting crown and on-off pushpiece, in gold, are sheathed in rubber for easier handling, adding a further touch of sporty elegance. The watch naturally possesses the usual diver’s-watch features, not least a one-way rotating bezel inscribed with a graduated 20-minute sector. The bezel’s unidirectional rotation is secured by a blocking pawl, visible and located between the two winding crowns on the case flank. Shaped like a wave, it recalls the watch’s essential functions. To improve its legibility even in the murkiest waters, its minute markers and hand along with the hour hand are coated with white luminous superluminova while the hour and alarm markers glow blue. Represented by a blue triangular pointer at 10 o’clock, the power-reserve indicator is also luminous.

Rounding out its attributes, the Marine Royale 5847 possesses a date indicator and a self-winding mechanism. The white gold version comes with an 18 kt dial with black rhodium finish while the pink gold version features an 18 kt pink gold dial. Both are manually engine-turned with the collection’s dedicated wave pattern.

Technical details
Case
Round, in 18K rose gold with finely fluted caseband. Sapphire-crystal glass with magnifying lens over the date at 6 o’clock. Manually engine-turned caseback fitted with a sapphire crystal. Diameter: 45 mm. Rounded horns welded to the case, screw pins securing the strap. Wave-shaped ratchet at 3 o'clock serving to ensure the bezel’s one-way rotation. Rubber-covered alarm on/off pushpiece at 8 o'clock. Alarm setting pushpiece at 4 o'clock sheathed in black rubber. Screw-locked crowns. Water-resistant to 300m.

Dial
18K pink gold, displaying a wave pattern manually engraved on a rose engine. Individually numbered and signed BREGUET. Chapter ring with applied blued Roman numerals and luminous dots. Triangular hand at the center for setting the alarm time. Alarm power-reserve indication in an aperture between 9 and 11 o'clock. Alarm on/off indicator in a round aperture at 12 o'clock. Date at 6 o'clock. Facetted, open-tipped BREGUET hands in 18-carat blued gold, coated with a luminous compound.

Movement
Self-winding mechanical, with alarm mechanism, numbered and signed BREGUET. Cal. 519R. 12 lines, 36 jewels. 45-hour power-reserve. Engine-turned 18K rose gold rotor. Frequency 4 Hz. Straight-line lever escapement. Balance-wheel with regulating screws. Adjusted in 5 positions.

Also available in 18K white gold with black rhodium dial as well as with a leather strap.

Azimuth Round 1 Calendrier Lefty

This new addition to the Round-1 collection is an expansion to the highly successful Calendrier series of watches. Powered by an ETA 2836 base movement that has been heavily transformed by Azimuth’s master watchmakers, the watch is able to tell the Day, Date and Month under the sapphire crystal which are all activated by pushers that are flushed with the case. Each Calendrier comes with a pin like tool to allow the user to activate all these functions independently.
At 42mm, one suspects that this Calendrier Lefty was created to placate collectors who are in love with the Pilot watches but view them as being too massive at 47mm. This 42mm case will suit this group of collectors who prefers a smaller case.
The deep brown dial makes it look as though the dial has aged to what is nowadays known as “tropical” colour to many avid collectors. The Arabic numerals further add to the nostalgia of a military-looking timepiece.

Jovial Watches-Novelties 2009 -Planet Beatrix Diamond Watch Collection

Swiss luxury watch maker Jovial presents new Planet Beatrix diamond watch collection. Strong sensations are guaranteed with the very latest from Jovial! Housed in an astonishing octagonal case featuring impressive claws, the Planet Beatrix will take your breath away. The carbon fibre dial is highlighted by very contemporary counters, wonderfully set off by a spectacular diamond setting on the rim.



An impression of depth is reinforced by the various levels and their beautifully worked finishing: applique hourmarkers between the precious stones on the dial, a bezel set with 112 diamonds, screwed claws, and a rubber strap with the Jovial seal, all in a composition that is truly innovative.



Technical details:
Movement:Swiss made quartz Ronda 5030D
Functions:Hours, minutes, seconds, date and chronograph.

Case:
-Steel or pink gold-plated steel
-Bezel set with 112 diamonds
-8 screwed steel or pink gold-plated steel claws
-Two-tone crown set with 12 diamonds
-Sapphire crystal and screw-down back
-Water-resistant to 100 m

Dial:
Black carbon fibre
Rim set with 120 diamonds
Hour, minute and small seconds counters at 6, 9.30 and 2.30 respectively
Date window at 4 o’clock

Strap:Black rubber with folding clasp

More Images:
Pink gold-plated case – ref. 12005


Steel case – ref. 12006

Bedat & Co N°3 Ref. 384 - Imperial Topaz and Garnet Vanadium

Experts in the craftsmanship of elegant timepieces BEDAT & C° have captured many women’s hearts, with a daring and precursory mix: as one would wear a high jewellery piece with the simplest of jeans, the stainless steel timepieces are beautifully set with the most delicate gems. Devoted to Swiss know-how (A.O.S.C), the Geneva house appeals to a refined clientele of men and women who appreciate its impeccable designs and value the undeniable quality.

Over the last 12 years, the N°3 collection has been key to the success of BEDAT & C°. This year, the brand re-interprets the collection’s emblematic Ref. 384 in two exciting versions: imperial topaz and garnet vanadium. The first is distinguished by a subtle pink hue. Imperial Topaz has a natural and feminine tone which enhances the stainless steel case.

Traditionally,imperial topaz is believed to have an energizing function akin with the soul and body. Garnet vanadium and light green satin combine in the second variation of the 384. Synonymous with women changing outfits to match their feelings, the stone changes colour depending on the light and the temperature.
Both timepieces are presented with an elegant dial inspired by the Art Deco traditions. Waisted at 6 and 12 o’clock; their beautifully curving tonneau-shaped cases ensure a perfect fit on the wrist.

Each BEDAT & C° timepiece is accompanied by an A.O.S.C. certificate, standing for Appellation d’Origine Suisse Certifiée (certified label of Swiss origin). It guarantees the Swiss quality of not only the components, but also of the know-how applied to each stage in their production. The 5 year warranty reinforces this commitment to quality and ethics.

Moreover, above and beyond merely measuring time, BEDAT & C° offers you the luxury of actually saving time. Any new purchaser of a watch gains access, upon personal request, to the exclusive Bedat & C° CONFIDENTIAL concierge service, run in partnership with Quintessentially, for a full year.

Azimuth Twin Barrel Tourbillon

Inspired by the most hard core contemporary super cars that only the most well heeled and affluent watch connoisseurs can appreciate, Azimuth “Twin Barrel Tourbillon” (TBT) represents a brand new era of “micro-machine making”. It is not a watch; we never intended it to be so; it’s a complex modern machine that draws its inspiration from the sexy silhouettes and raw muscle power of the various marques in the high end market of super cars.

Pushing the boundaries of Avant-Garde design, Azimuth has yet again surprised the watch fraternity by introducing another “Out of the Box” design to couple a unique time reading mechanism with a highly coveted Tourbillon mechanism.A peek at the machine’s bodywork reveals what the creators of Azimuth had wanted to achieve; an instrument that amalgamates the founders’ love of fast cars, the fast lane and haute horlogerie.

Fashioned and CNC cut from a solid block of Titanium, this ultra lightweight case similar to the racing bodies of super cars, is adorned with plates of carbon fibre fitted into the recesses at the sides as well as the back of the case. Examining the domed cockpit of this TBT and you will realise that the highly contoured windscreen is a work of art. Extremely complex and difficult to produce, this double domed sapphire crystal gives an added dimension to the aesthetics of the case.

At the 6 o’clock position beats a massive Tourbillon mechanism with KIF shock absorption system which acts as the “suspension” for the balance staff and the massive cage.As with the finishing of some of the engine blocks of super cars, the Tourbillon Center Bridge is also “Black Gold” plated to give it a more sporting feel. The high beat 28,800 VPH, 5-day (120 hrs) power reserve Tourbillon movement is perhaps the equivalent of a 600 BHP, 12-cylinder turbocharged engine but with the finesse of a luxury sports saloon that you know can be trusted to perform to its upper limits!

Connoisseurs expect nothing less than a well-stitched, handcrafted interior to complement the voluptuous beauty of their super cars. In the same spirit, the unique interwoven fibre leather strap with contrast stitching in this TBT is specially crafted to embody this very essence found in the super cars.


To reduce drag on the movement, Azimuth has constructed each of the interlocking and moving parts of this hand system from Titanium, with not only the huge arm that suspends the twin discs made from Titanium but also the twin discs as well as the gears underneath them.Ball bearings are also designed in areas where constant discs rotation is experienced to reduce friction drag, a consideration which may affect its time keeping properties.

The Tourbillon mechanism is incorporated to eliminate any positional errors that arise from the constant G-force experienced by the escapement. All this to ensure precision timekeeping capabilities Azimuth has come to expect from its exceptional creation.

Technical Specifications
Case: Titanium
Strap: Special interwoven black fibre strap
Dimensions: 50mm x 45mm x 25mm
Movement: Hand wind Tourbillon, 28,800 high beat with KIF shock absorber
Power Reserve: 5 Days (120 Hours).
Production Run: Limited Edition of 25 pieces
Expected 1st Delivery: June 2009 spread through till 2010.
RRP: TBA

TIME READING:
Time is told by reading the twin rotary discs suspended by a massive central arm made entirely of Titanium to compensate for the weight gained from the sheer size of this new system. The Azimuth TBT divides the 12 hours into 2 hexagonal discs, bearing odd and even hours on each disc. The 60 minutes of each hour is displayed in an arc at the edge of the dial from the traditional 3 o’clock position to the 9 o’clock position. The rotary disc completes 1 hour of time recording once it travels through an angle of 180 degrees, as oppose to 360 degrees in a normal timepiece.

At the base of each numbered hour mark is a red arrow pointer that utilises each of the 6 points of the hexagon as hour indicators. Each new hour comes into play at the 3 o’clock position with the pointer indicating the minutes that corresponds to the hour in play. Upon reaching the 60 minute mark (at the traditional 9 o’clock position), the next hour marker will then come into play at the 3 o’clock position. Each disc actually performs 2 minor rotations in the period between leaving the 60 minute mark and arriving at a new hour.

The new TBT from Azimuth testifies to the technical capabilities of this relatively young company to entrench itself in the niche market of Avant-Garde watch design and haute horlogerie. Only 25 examples will be produced for the privileged few around the world.

Alfex Big Line collection Black Light 5624 - Ivo Vaz in collaboration with HEEA Swiss Academy of Applied Arts in La-Chaux-de-Fonds

Alfex presents the first wristwatch in the world with a three-dimensional dial. The markings are made of transparent sapphire glass, and the hands travel under the markings. The name Black Light describes the properties that make reading the time by night a sensational experience, thanks to the markings with Superluminova.
The name Black Light is an oxymoron, which, in rhetoric, means a formulation of two contrary concepts. This figure of speech is used only if the inner contradiction is intentional and serves to create an emphatic description of a multi-faceted content. The new design piece in the Alfex family is absolutely functional by day as well as by night. Its jet black dial spreads bright light, and its unique three-dimensional design allows the wearer to virtually immerse himself in the watch. The Black Light model is an absolute must for every design addict.

All Black Line models bear the Swiss-Made label, are constructed of anti-allergenic stainless steel with an ETA movement of precious stones. In addition, the case has an anti-reflexive sapphire glass and is waterproof to 5 ATM. Black Line models are available in select stores in two versions: steel case with integrated black leather watchband, and case with black IP cover and integrated black leather watchband.

Tiret "Second Chance" collection in Purple alligator strap.

This post features a beautiful "Second Chance" collection by Tiret with Purple alligator strap.Just look at how powerful the look becomes when this stunning purple alligator strap is placed on the "Second Chance" collection.



Technical details:
"Second Chance" collection by Tiret. White Mother of Pearl Dial with Diamond Splash. Two chronographs, two time zones and two dates. 56mmx45mm. 2 ETA Calibre 251.471 quartz movements. Total diamond weight approx 13.25 carats.Purple alligator strap.

Alfex -New Structures collection Plié 5618- Designed Georg Plum

Plié is a basic ballet movement, the smallest element of choreography. Without a plié there is no action, no story, no emotion. The individual links of the Georg Plum watchband are reminiscent of the graceful posture in classical ballet. Each individual element merges into a harmonious choreography of technology and design. The Plié watch model symbolizes the charm and grace of classical ballet and conveys emotion and motion together in perfect harmony.
All Plié models bear the Swiss-Made label, are constructed of non-allergenic stainless steel and feature a Ronda quartz movement and a crystal of tempered mineral glass. The watches are waterproof to 3 ATM. The Plié models are available in select stores in a steel version with a black dial, a gold-plated version with a silver dial, and a two-color version with a silver dial.

MB&F Horological Machine N°1 (HM1) Final Editions - HM1 Black and HM1Red Gold

Innovative luxury watch maker MB&F(Maximilian Büsser & Friends) presents the “Final Editions” of Horological Machine N°1.

In 2007, MB&F started crafting the first Horological Machine N°1 (HM1): a groundbreaking wristwatch that both launched MB&F and introduced the world to the then radical concept of three-dimensional kinetic sculpture as timekeeping machines. To pay homage to the end of this pivotal model, MB&F has crafted two very striking final variations, each in a very limited series of only ten pieces: HM1-Black and HM1-RS.
HM1-Black limited edition 10 pieces: HM1-Black offers deep contrasts with its white gold case shrouded by a veil of coal-black PVD. The subdued dark, though eye-catching in itself, offers the perfect foil for the burst of light that radiates from the dial. The blackened tourbillon cage encourages the eye to glide past and into the 365 hand-finished parts of its movement, while the bright blue of both the hands and the solid gold rotor provide brilliant splashes of colour.
HM1-RS limited edition 10 pieces: Features a red gold case that highlights the architecturally inspired and artistically sculptured three-dimensional case, and an intriguing transparent dial allows visual access to the top of the meticulously finished movement. The dial is ‘intriguing’ because, depending on the angle of view, it can change from being completely transparent to acting as a highly reflective now-you-see-it-now-you-don’t mirror.

Horological Machine No1 (HM1)
Horological Machine No1 (HM1) is an extremely sophisticated timepiece on many levels: visually, technically and emotionally. It is as much, if not more, art and sculpture as micro engineering. By designing and constructing its first three-dimensional machine MB&F broke free of the constraints imposed by traditional horology. HM1 is totally original, featuring hours and minutes on separate dials, raised central one-minute tourbillon, seven-day power reserve, four mainspring barrels and both automatic and manual winding. It has a radical new design and construction plus a brand new movement with 376 parts and 81 functional jewels.

The most visual technical element of the movement is the rotating one-minute tourbillon on top of the dial - Horological Machines are three-dimensional structures, therefore the tourbillon has been elevated to create its own centre stage. But it was the four massive mainspring barrels that dominated HM1’s design and construction. Using the mainspring barrels in parallel - two on each side of the movement - enabled MB&F to reduce the torque of each mainspring, thus improving isochronism, decreasing wear and increasing longevity... all while maintaining an enormous seven days’ reserve of power. The regulating system is actually driven from two sides – a world’s first in a production movement!

But the barrels are not the only mechanical system needing to communicate across a constricted divide: the hours on the left must synchronize with the minutes on the right, both for timekeeping and time-setting. This necessitated the development of an over-sized wheel centrally located under the dial. Extremely flat and mirror-polished, this wheel is cleverly supported by floating it between two layers of precision adjusted jewels.

Looking at the dial we see: hours indicated on the left; raised central one-minute tourbillon; minutes indicated on the right-hand dial; and the seven-day power reserve displayed on a higher stratum inside the minute dial. The twin upper-level sapphire bridges not only allow a clear and uncluttered view of all the indications, the four columns supporting them play a dual role in housing the ingenious movement-to-case fixing cones.

HM1’s unusual form dominates the senses and dictated the architecture of the movement.With its 48 discrete elements, the HM1 case features a modular construction enabling every part to be independently refurbished. This is a design looking completely at home in the fantasy worlds of both 20,000 Leagues Under the Sea and 2001: A Space Odyssey. Horological Machine N°1 is a highly innovative timepiece.

Look deeply enough and you will discover that HM1 is more than a meticulously hand-crafted work of art, more than an intricate masterpiece of micro-engineering: it is a machine epitomizing the incredible passion and enthusiasm that its collective of Friends have dedicated to its creation.

Hanhart Primus Chronograph Collection

Hanhart was, in 1924, the first watch manufacturer to launch the world's most affordable mechanical stopwatch. Hanhart put its first chronograph into production in 1938 with the legendary “Kaliber 40” single-button model, which has since become a sought-after item by both collectors and connoisseurs as a replica under the Primus name.

Hanhart now presents its first exclusive chronograph range, which draws upon the tradition of the German Hanhart watch factory and incorporates Swiss state-of-the-art technology to make it so unique. Its name is a tribute: Primus.
From Diessenhofen, the town where Hanhart was originally founded and where Hanhart AG today has its headquarters, a sporting chronograph collection in the most refined design has come on the scene, one which combines historical elements with the latest technology – and with the distinctive, unique trademark that has characterized Hanhart since 1938: the red button.

This is a collection for connoisseurs and collectors, for people who make their own way in the world. The watch meets the highest qualitative demands precisely and robustly, and it combines the advantages that have distinguished Hanhart stopwatches since 1924. Its sporting and refined image make it a sophisticated accessory which people like to wear especially when life becomes an experience.The names of the models in the range – Pilot, Racer and Diver – express these moments. Primus – this is the first and new generation of Hanhart chronographs with German Engineering - Swiss Made.



Special features:
Hanhart chronographs are intricately hand-crafted by highly qualified watchmakers.

Red button
It is unique. The trademark that gets noticed. Anodized aluminium. It underlines the connection between the new collection, the stopwatches and the first pilot's chronographs from Hanhart. It is a watchword. And it is a sign of the times – from the past to the present.

Fluted bezel
With red, inlaid marking, anodized aluminium. The Primus Diver’s Chronograph has a concave, unidirectional rotating bezel (anticlockwise direction, excludes the possibility of exceeding the dive time). Scale for calculating the dive time, and detent in steps of one minute for reliable and easy setting of the dive time. A feature from the time of Hanhart chronographs dating from 1938.

Large, screw-in crown
Ease of use. The screw-in feature prevents unintentional adjustment. Your guarantee of water resistance. Pilots used to operate the crown with their gloves. Today it has become a crowning trademark – with the Hanhart logo.

Bicompax dial
Centre hour and minute hands. You can find the small seconds positioned at 9 o’clock. The dial is clear and easy to read. The company's stopwatch competence is identifiable from the rapidly legible centre seconds and the positioning of the chronograph counter at 3 o’clock.

Luminescence from Super-LumiNova® 
 Super-LumiNova® luminous pigments on the indices, bezel markers and hands.
•Primus Pilot’s Chronograph: black luminous pigments
•Primus Diver’s Chronograph: supplementary small seconds and chronograph counter backed with Super-LumiNova®
For the always highly valued easy legibility in the dark.

Well-arranged and clear design
Indices and Arabic numerals. Consistent minute scale graduation. Polished hands. Today's dials, like their forerunners, are unmistakable and easy to read.

Precision, reliability and robustness
All chronographs are intricately hand-crafted by qualified watchmakers from the finest and most reliable materials. These sporting watches have been renowned for decades for their precision, reliability and robustness.

Functionality and ease of use
The chronograph is easy to use. Start/stop are effected via the red button and resetting via the lower button. In addition to its high-quality chronographs, Hanhart produces numerous mechanical stopwatches – and these also have a red button.

Flexible lugs To fit any wrist
The screwed horns can move through an angle (45° - 50°) and thus permit optimal wearing comfort.

Convex, anti-reflective sapphire glass
Convex, internally anti-reflective sapphire glass. Makes reading the time effortless.

Hanhart HAN38 chronograph movement
• Mechanical HAN38 chronograph movement
• 28,000 beats per hour, 4 Hz
• Automatic winding, power reserve min. 42 hours

Screw-down sapphire glass back
For an unobstructed view of the movement and the rotor.

Engraving
Every watch bears an engraving with individual numbering. A guarantee of quality and horological craftsmanship.

Water resistance:10 atm (100 m)
Hanhart rotor
 Rotor in black PVD with a skeletonized, incised Hanhart logo.

Clasp with red marking
Hanhart clasp with inlaid red marking (anodized aluminium). Depending on the version, in stainless steel, stainless steel black PVD or Pioneer 18 ct. rose gold. The practical, folding clasp is quick and easy to put on. The red marking and the logo immediately tell you that this is a Hanhart.

Leather strap, Primus Diver’s Chronograph: rubber strap
The leather strap made from the finest calfskin with contrasting top-stitching is available in the colour black. The rubbers strap, made from vulcanized rubber and with a moulded Hanhart logo, is non-allergenic. The colour is volcano black. The strap provides an optimal fit on any wrist thanks to the flexible lugs.

Waltham Novelties 2009 -Waltham Heritage

Time for many is complicated; life is lived at a pace where if we are not careful everything too easily becomes a blur. With so much information to absorb a timepiece should emphasise functionality whilst remaining distinctive. True to Waltham's pioneering roots, Waltham has designed a range of contemporary interpretations of the once ubiquitous pocket watch for those who truly appreciate style, simplicity and subtlety. Born from a desire to honour the ingenuity, artistry and technology that the company has developed over a century and a half of watch making, the Heritage collection symbolises Waltham’s dedication to the art of horology.



At the heart of each model is an ultra-smooth hand-wound mechanical movement, certified COSC (except the HP43), that keeps perfect time. Enclosing these are cases fashioned from 18 carat solid white or yellow gold in a variety of styles giving the individual a high level choice to suit their own tastes, whether it is a traditional hunter or Lépine case or the distinctly arch-shaped HP43. The result is a pocket watch that communicates the owner’s personal expression of themselves through a flawlessly made timekeeper rather than the all too common display of a status symbol or label.

Hanhart Watches: Brand Profile, History & Products

Since its foundation in 1882 by Johan Adolf Hanhart in Diessenhofen, Switzerland, Hanhart had a major impact to the history of the watchmaking industry especially to the chronographs and high precision technology. As the manufacturer of the first reasonably priced stopwatches, Hanhart was one of the pioneers in the development of chronographs and stopwatches.

The sun glows red in the evening sky over the little town of Diessenhofen, located on the River Rhine in northeast Switzerland, as the watchmaker Johann Adolf Hanhart sits down, takes out a pen and paper and drafts an announcement. He “respectfully informs the worthy residents of Diessenhofen and surroundings” that he has purchased a business and its premises there with the intention of opening a watch shop. The building is situated at Hauptstrasse 33. The notice appeared in the “Anzeiger am Rhein” newspaper on 1 July 1882. Johann Adolf Hanhart, who was born in Diessenhofen on 11 May 1856, went on to serve the community as mayor for a number of years before relocating his business in 1902 to Schwenningen in southern Germany, the stronghold of watchmaking.

The family of entrepreneurs experienced an initial and extremely innovative epoch here in the 1920s when the youngest Hanhart son, Wilhelm Julius, who was born in Schwenningen on 31 October 1902, joined the business. This sport-loving young man introduced the world’s first reasonably priced mechanical stopwatch in 1924. He had participated in a track and field sports meeting in the previous year, for which the organizers had great difficulty in finding even four stopwatches of varying quality. These timepieces came exclusively from Switzerland at that time and were only available at exorbitant prices – if at all – since essentially only individual watches were produced to order. Wilhelm Hanhart became so irritated by this that he decided to manufacture stopwatches himself. In association with a watchmaker, he conceived and designed the first reasonably priced mechanical stopwatch – and in doing so he pressed the start button for the company that leads the stopwatch sector to this day.


Hanhart Watch manufactory

Hanhart did not let up: the first pocket watches and wristwatches extended the product range. Willy Hanhart concentrated on manufacturing his own movement blanks. A second manufactory, which continues to manufacture the Hanhart stopwatch collection to this day, was established in Gütenbach in the Black Forest in 1934 as part of the planned expansion of the business. This was followed by the market launch of a complicated split-second stopwatch in 1935. New and increasingly intricate models went into production. Even in those days, first-class precision in perfected form was one of the maxims of the company. 1938 marked the start of a new epoch in the history of the company – when the first Hanhart chronograph model entered series production. This was the single-button “Calibre 40”, which would soon become established as the company’s main product and its new re-issue as the “Primus” model has become a coveted collectors’ piece and connoisseur’s item. The legendary “Calibre 41” and “Tachy Tele” pilot’s chronographs followed in 1939 – with a red painted button to prevent unintentional resetting.


Hanhart Trademark Red Button

Hanhart – like other companies – supplied military materiel during the Second World War. Pilots and Navy officers wear chronographs that are capable of withstanding the most severe tests. At the end of the war, the businesses in Schwenningen and Gütenbach were looted and dismantled. Most of the machines were taken to France. Willy Hanhart was interned. The business was compulsorily wound up, and Willy Hanhart was facing ruin. His tax trustees advised him to file for bankruptcy. Instead, with the support of his wife Gertraud, he embarked on the reconstruction of his factory in Gütenbach. 1947 he flees to Switzerland and returned to Germany in 1949. In the two years he acquired his first machines in exchange for chronograph wristwatches, and his employees collected movements along with small machines and tools from secure hiding places. The production of chronographs was resumed in 1948. Under a commission from the French, Hanhart manufactured the “Admiral” chronograph – especially for doctors and military officers. Precision timepieces were supplied to the German Navy. Production was once again running at full speed by the early 1950s. Hanhart concentrated increasingly on the manufacture of mechanical stopwatches and at the same time introduced a variety of innovative products onto the market such as automatic timers and the “Sans Souci” wristwatch alarm.

The company headquarters were rebuilt in Schwenningen in 1952. In the same year, Hanhart participated for the first time in the Swiss Watch Fair – now known as Baselworld. After equipping the German Armed Forces, formed in 1955, with pilot’s chronographs, their manufacture ceased in 1962 and gradually also the production of wristwatches. This was the age of the stopwatch! Driven as always by the highly motivated Willy Hanhart, with his active involvement in sport, the watchmakers of Gütenbach continued to develop new models. In 1962, Hanhart repeated his coup of 1924: with the “Amigo” he took the market by surprise with a new stopwatch. The company became the market leader and Europe’s largest producer of mechanical stopwatches.

Hanhart now moved up a gear and commissioned an additional production facility in Neukirch in 1963. There is hardly a school or sports club in Germany in which Hanhart stopwatches are not used for time recording. The age of the quartz watch then dawned in 1972. Hanhart established an in-house plastics injection moulding plant and developed a quartz movement, which was sold by the millions. Customers included well-known companies which used the movement in their own alarm clocks and watches or Hanhart produced products according to their design. Then the first cheap quartz movements arrived on the market from the Far East. Pressure on prices increased, and the volume of sales fell. The Black Forest manufacturer responded to this offensive from the Far East by developing a new competitive movement, the Calibre 3305, in 1981. This went into production in 1982. No fewer than 40 million units were sold! In 1983, Willy Hanhart’s son-in-law, Klaus Eble, who had joined the company in 1966, took over the management of the business.


Klaus Eble


With the rediscovery of traditional craftsmanship in the world of watches, in the 1990s Hanhart turned to another of its own earlier pioneering achievements: the legendary Hanhart pilot’s chronograph of 1939 was presented as a replica at the Antiques Fair in Furtwangen in August 1997. Every detail of the original’s case and dial was copied with the greatest care, from the old Hanhart lettering to the asymmetrical offset of the buttons. The limited edition of 2,500 pieces sold out in only a short time. Spurred on by this success, the Gütenbach company immediately followed it up with the manufacture of the “Tachy Tele” pilot’s chronograph. This was followed in 1998 by the “Sirius” and “Admiral” models. The replica chronographs generated lots of enthusiasm.

Hanhart watches are increasingly developing into exclusive objects for collectors and connoisseurs of fine precision watches. The “Primus” single-button chronograph appeared in 2003. The German company became a pioneer in its own time and introduced the “Dornier by Hanhart” model in 2004. The impetus came from Irén Dornier, the grandson of the famous aircraft designer Claude Dornier. From the Gütenbach company he commissioned a chronograph which is dedicated to the legendary Do-X flying boat and which accompanied him on an extraordinary journey: Irén Dornier has flown around the world in a historic seaplane wearing the Hanhart chronograph on his wrist.

The collection was joined in 2005 by the “M39”, an extremely successful replica that is faithful to the original. Further newly developed models followed – with the revived aviation and marine design theme. Two special editions were issued in 2007 to mark the 125th anniversary of the company. These reflect the firm’s history: the “Opus 41” and “Spirit of Racing”. The “Opus 41” hand-wound chronograph in platinum, equipped with an original, historic Hanhart “Calibre 41/42” ratchet movement, is limited to 39 watches. The high-quality “Spirit of Racing” twin-set, comprising the classic Hanhart “Minos” wristwatch as well as a special model of a rattrapante flyback stopwatch, recognizes the spirit of 125 years of time recording for sporting competitions.

Also dedicated to this spirit is the world-first “Tachymaster” model, which Hanhart brought to the market in 2008. This watch provides passionate classic rally drivers with an entirely novel and innovative tool on the rally stages. The watch shows the target time for the stage, making the individual stage times much easier to manage. With the launch of the “Tachymaster” for classic rallies, this old-established German watch manufactory underlines its prominent position as Europe’s leading manufacturer of stopwatches.

Hanhart AG Switzerland
Hanhart AG Switzerland is a result of business co-operation between Klaus J. Eble, Managing Director of A. Hanhart GmbH & Co. KG and Thomas Allenspach whom he met on a flight to Hamburg in June 2006. Thomas Allenspach, CEO of a Swiss company, embarked on an intensive study of the company history of Hanhart and the watch market. After a guided tour of the Hanhart factory by Klaus J. Eble and Thomas Allenspach, both decided to lay foundation of their cooperation.The idea was to expand the market for mechanical wristwatches in the luxury segment based on a trilogy that is founded on the tradition of the German Hanhart watch manufactory along with the integration of Swiss state-of-the-art technology, which in turn makes it so unique.

Thomas Allenspach and Klaus J. Eble now set off on the search for investors. At the same time, they established contacts with acknowledged experts in the Swiss watch industry. They succeeded in convincing them of the project and in gathering them together around a table. Everything came to a head on 31 January 2008: Hanhart AG was registered in the Swiss Commercial Register – as a subsidiary of the German company A. Hanhart GmbH & Co. KG. The company has its headquarters in the Swiss town of Diessenhofen on the River Rhine – the same place where the Hanhart company was founded. The business premises of Hanhart AG are at Hauptstrasse 17, only a few steps from the building in which Johann Adolf Hanhart opened his watch shop in 1882. The official starting date was exactly 126 years after the foundation of the Hanhart company – on 1 July 2008. Thomas Allenspach is CEO of Hanhart AG. His area of responsibility within the Hanhart Group is for the positioning of the company’s chronographs internationally. Klaus J. Eble continued as director of production and stopwatch sales in Gütenbach.


Thomas Allenspach

Although small at the present time, the team in Diessenhofen, with Erika Müller-Lusti as Head of Marketing, is beginning to build up the new chronograph range. In close cooperation with the German parent company at its headquarters in Gütenbach and with highly specialized suppliers to the Swiss watch industry, a new sporting chronograph collection in the most refined design has emerged – with the unmistakeable, unique trademark that has characterized Hanhart ever since the introduction of its “Primus” chronograph in 1938: the red button, which is also a symbol of the stopwatch function of the new chronograph.

The new collection was launched at Baselworld 2009 as an exclusive, limited production chronograph range. It is a collection for connoisseurs and collectors, for people who go their own way. Drawing on the company’s core competence in stopwatches, the chronograph is intended to accompany people on their way through life and to capture important moments. The watch satisfies the highest qualitative demands precisely and robustly, and it combines the advantages that have characterized Hanhart stopwatches since 1924. Its sporting and refined features make it a sought-after accessory which people like to wear especially when life becomes an experience. The names of the chronograph range express these moments: “Pilot”, “Racer”, “Diver”.

Official website:www.hanhart.com

Update(2012)
In 2012, Hanhart became the first and only watch brand in the world to use a certain kind of nickel-free stainless steel for its wrist chronograph cases. This steel has been treated using a special finishing process, making it extremely hard and therefore improving its scratch resistance by more than 10,000%. The use of this finishing process is patented for the watch- and jewellery making industry under the brand name HDSPro®.

Hanhart is an undisputed specialist in producing robust and hard-wearing instrument watches for use in the air, on the land and on the sea. In extreme cases, these timepieces may be put under high levels of stress as they help guide their users safely and reliably through whatever challenges they face.

This is why the Swiss-German watch brand has opted to use HDSPro® steel for the cases of its mechanical chronographs in the future, making it the first manufacturer in the watch industry across the world to do so. This steel offers the perfect combination of hardness, resistance to corrosion and nickel-free composition.

An innovative finishing process gives the watch case a surface structure that is at least three times tougher than before. Compared to the varieties of stainless steel previously used, this results in a more than 100-fold, and thus more than 10,000%, improvement in scratch resistance. This means that watches that are put under a lot of stress will look as good as new even after years of wear! Aside from its exceptional scratch resistance, this processed steel is also distinguished by its outstanding resistance to corrosion, which is comparable with any of the highest quality stainless steels available. Since the steel is not coated during the finishing process, the authentic look and feel of the material is retained and, moreover, there is no risk of chipping any layers of coating that have been applied.

Last but not least, this steel does not contain any nickel, so watch cases made from this material do not pose any known allergy risk. The first Hanhart watches with cases made from scratch-resistant and nickelfree HDSPro® stainless steel are due to be launched in 2012.

Alfex -New Structures collection Bubble 5617 - Designed by Georg Plum

The watchband hugs the lady's wrist like a band of small air bubbles connecting to become a filigree chain, and conveys a heavenly lightness. The watch radiates playfulness and good humor along with prickling rhythm - an ideal companion for a dip into the bubbly world of fantasy. All Bubble models bear the Swiss-Made label, are constructed of non-allergenic stainless steel and feature a Ronda quartz movement and a crystal of tempered mineral glass. The watches are waterproof to 3 ATM.


The Bubble models are available in select stores in a steel version with a black or silver dial, a gold-plated version with a grey or brown dial, and a two-color version with a silver dial.

Waltham Novelties 2009 -The new Waltham Elite collection - Calendar and Small Seconds models

In a world of increasing uniformity and standardisation, there is nothing quite like the feeling of belonging to an elite – whether of an intellectual, social or sporting nature. The new Waltham Elite collection conveys precisely this sense of privilege.Busy modern lives involve a constant variety of situations, and not everyone has time to change watch during the day to fit each particular circumstance! Eminently suited to all occasions and tailored to fit both masculine and feminine tastes, the Waltham Elite Calendar and Small Seconds models embody the smart casual look that is equally at home in a sophisticated formal setting as in a more relaxed, playful context. The black, white and grey colour scheme ensures these watches will also make a perfect match with what the well dressed man or woman is wearing for their wide range of activities.

A blend of clarity and elegance
On the Waltham Elite Calendar model, equipped with a reliable quartz movement, the central hour, minute and seconds hands move smoothly around the black or white dial with its inner minute track and contrasting luminescent baton hour-markers framing outsized 12 and 6 o’clock numerals as well as a date display at 3 o’clock. Meanwhile, the 6 o’clock numeral is replaced on the Waltham Elite Small Seconds by a dedicated small seconds sub-dial overlapping the inner ring to form a sophisticated central motif.

The delightfully rounded steel case is topped on some versions with a pink gold bezel adding a further touch of warmth and elegance, enhanced by a knurled crown set with a black onyx cabochon, while the sloping lugs and alligator leather strap combine to ensure ideal comfort on the wrist.

Two special executions of each models adorned with diamond-set inner ring and bezel are also available, further accentuating their undeniably charismatic aura of nobility and distinction.

WALTHAM Elite-Calendar

Technical details:
Movement:Quartz, ETA 255.112
Function:Hours, minutes, center second, date
Case:Stainless steel, cambered sapphire crystal glareproofed inside, crown with black onyx cabochon, water-resistant 50m
Dial:Black, arabic numerals at 12 and 6 o’clock, central minute track, bâton indexes with luminescent coating, date window at 3 o’clock(WB38-02077STQ)
Strap: Black alligator with stainless steel folding buckle.

Other versions :
White dial with blue steel sweep second hand, white alligator (WB38-02079STQ)
750 (18K) pink gold 5N bezel, black dial, black alligator (WB38-02078STQ)
750 (18K) pink gold 5N bezel, white dial with blue steel sweep second hand, white alligator (WB38-02080STQ)
750 (18K) pink gold 5N bezel set with diamonds, black dial with diamonds set minute track, black alligator (WB38-02083STQ)
750 (18K) pink gold 5N bezel set with diamonds, white dial with diamonds set minute track, blue steel sweep second hand, white alligator (WB38-02084STQ)

WALTHAM Elite-Small Second


Technical details:
Movement:Quartz, ETA 902.501
Function:Hours, minutes, small second
Case:Stainless steel, cambered sapphire crystal glareproofed inside, crown with black onyx cabochon, water-resistant 50m
Dial:Black, arabic numeral at 12 o’clock, bâton indexes with luminescent coating, small second counter at 6 o’clock (WB38-02072STQ)
Strap:Black alligator with stainless steel folding buckle.

Other versions :
White dial, white alligator (WB38-02074STQ)
White and grey dial, white alligator (WB38-02073STQ)
750 (18K) pink gold 5N bezel, black dial, black alligator (WB38-02075STQ)
750 (18K) pink gold 5N bezel, white MOP dial, white alligator (WB38-02076STQ)
750 (18K) pink gold 5N bezel set with diamonds, black dial with diamonds set minute track, black alligator (WB38-02081STQ)
750 (18K) pink gold 5N bezel set with diamonds, white MOP dial with diamonds set minute track, white alligator (WB38-02082STQ)

Armin Strom Skeleton Square Man Ref. 77

The case and octagonal bezel of this very elegant 18K white gold timepiece, limited to 25 pieces, are truly classic and the movement is a veritable work of art: skeletonised, engraved and chamfered entirely by hand. A perpetuation of the art of watchmaking and confirmation that ARMIN STROM will never lose the power to fascinate!



Technical details
Model:Skeleton Square Man Ref. 77

Movement
-ARMIN STROM calibre ASM09
-Mechanical handwinding, fully hand skeletonised and hand engraved
-Jewels: 17
-Power Reserve: 38 hours

Case
-18ct white gold with guilloched cuts on side
-Sapphire crystal and case back with anti-reflective treatment
-Dimensions: 40.00mm x 31.60mm
-Total height: 10.10mm

Dial
Black with white gold indices
Hands:White gold

Bracelet
Genuine alligator leather strap with buckle in 18ct white gold

Jovial Watches-Novelties 2009 -Planet Beatrix Watch Collection

Sport in all its power! And in a noble version that expresses boldness, high-performance and commitment. The boldness of its design, geometric architecture, balanced lines and high-tech dimensions. The high-performance of its Swiss-made movement, excellent legibility, and comfortable rubber strap. The commitment of a team of top watchmakers, engineers, designers, assemblers, case-fitters and polishers. At Jovial, nothing is ever left to chance. The brand believes that design on its own is nothing without a reliable movement, and that technology is nothing without the little bit of soul injected by true craftsmanship.



Technical details:
Movement:Swiss made quartz Ronda 5030D
Functions:Hours, minutes, seconds, date and chronograph
Case:
-Steel or pink gold-plated steel
-8 screwed claws on the bezel, steel or pink gold-plated steel
-Screw-down two-tone crown and back
-Flat sapphire crystal
-Water-resistant to 100 m
Dial:
-Black or white carbon fibre
-Hour, minute and small seconds counters at 6, 9.30 and 2.30 respectively
-Date window at 4 o’clock
Strap:Black or white rubber with folding clasp

Images:Planet Beatrix Watch Collection

Pink gold-plated case, white dial and strap – ref. 12001


Steel case, white dial and strap – ref. 12002


Pink gold-plated case, black dial and strap – ref. 12003


Steel case, black dial and strap – ref. 12004

Alfex presents new women's watch models designed by the students of HEAA Arc (Haute école d’arts appliqués), the renowned Swiss Academy of Applied Art

For the past four years ALFEX, the Ticino watch maker, has had a collaborative arrangement with HEAA Arc (Haute école d’arts appliqués), the renowned Swiss academy located in La Chaux-de-Fonds. For the second time already, two students have created watch designs that have been produced and marketed worldwide. The result: Two women’s models that fascinate by their unique design and classy character.

Youth is a symbol of strength, energy and courage. It is a symbol for a refreshing, unconventional lifestyle and unique expression. Young ideas embody the spirit of the age and an intuitive feel for new trends. It is for that reason that ALFEX has been cooperating with HEAA Arc (Haute école d’arts appliqués), the renowned Swiss Academy of Applied Arts in La Chaux-de-Fonds, for the past four years, creating a unique project together with a new generation of young designers in 2006. The students were given the assignment of coming up with an innovative design for a marketable women’s watch.

Not only one, but two sketches were so convincing that they went into production and have since established themselves successfully on the international market (the New Structures, Curl Lines 5580 and Wave Lines 5583 collection). And this year again, the students produced two extraordinary designs which are going into production. For ALFEX this is a matter of course, since the company has always and consistently focused on the human being and thus the designer.

The New Structures, Curls 5608 and Swaying 5615 collection
Design: Emilie Vuilleumier/Nathalie Lebet, Danilo Mathez/Marjorie Cugney

Curls (5608) is the name of a new creation by the student designer team of Vuilleumier and Lebet, representing a logical continuation of its precursor, the Curls lines (5580), but this time interpreted.



The elegant rectangular case and dial are adorned with nine dainty Swarovski crystals. The filigreed spoke array tapers off in the direction of the wrist, conveying an air of graceful weightlessness. This watch appeals especially to those ladies who would renounce neither refined jewelry nor a fancy timepiece.

With their women’s watch model Swaying (5615), Danilo Mathez and Marjorie Cugney once again demonstrate their penchant for an out-of-the-ordinary design. The entire watch seems to be in motion, to literally be swaying. The dial appears as if it were hiding something while at the same time revealing its secret only to the curious. The watch’s dynamic design and unusual interpretation of its shape draws attention and creates a desire for more.

All models of the New Structures collection bear the Swiss-Made label, are constructed of non-allergenic stainless steel and feature a crystal of tempered mineral glass. The watches are waterproof to a depth of 30 meters. The following versions of the Curls and Swaying models are available at select specialized stores:

The Curls 5608 Collection


Gold-plated version of the New Structures collection, as well as the non-allergenic steel and black-anodized versions with matching dial. Retail price CHF 320.- (steel) and CHF 350.- (gold-plated / black).

Swaying 5615 collection


Model of the New Structures collection, made of non-allergenic steel with a black dial; also available with silver-tone dial and as a gold-plated version. Retail price CHF 340.- (steel) and CHF 398.- (gold-plated).

Aquanautic King Chrono Dive Gold

AQUANAUTIC™ by RAYMEYER presents the KING CHRONO DIVE GOLD. Time is a constant evolution. It is time for a new evolution with the KING CHRONO GOLD. The full body of the new KING CHRONO DIVE GOLD follows the curve of submarine.

Many exclusive new details have been developed for this new chrono in steel, titanium, rubber and pink gold. Specially designed for fluidity and balance of the full watch, it presents new bezel inclination. The diving mask on the back of the watch enables to discover the automatic movement through a sapphire glass.



Technical details:
- Caliber Valjoux 7750, self-winding chronograph day/date,
- 48 hours power reserve
- Glass sapphire with anti reflecting double faces treatment
- Case steel / titanium / black PVD
- 45 mm with one way rotating bezel
- Index and hands in Luminova visible by night environment
- Deployante buckle
- Water resistant to 300 meters – 1000 ft (30 ATM)
- Swiss made

Armin Strom Skeleton Square Lady Ref 73

Everything that makes a women's heart race – this elegant Ladies' watch is handmade as part of a small, strictly limited edition. The case and bezel are octagonal in shape and available with or without diamonds. This masterpiece of the traditional watchmaker's art is fully skeletonized and engraved by hand and is the perfect counterpoint to the wearer's personality.



Technical details
Model : Skeleton Square Lady Ref. 73

Movement
-ARMIN STROM calibre ASL07
-Hand-winding movement, fully hand skeletonized and hand engraved
-Jewels: 17
-Power Reserve: 38 hours.

Case
-Polished 18ct white gold
-Bezel set with 33 diamonds, 1.80mm, 1.34ct, TW/VVS
-Sapphire crystal and case back with anti-reflective treatment
-Dimension: 33.10mm x 22.40mm
-Total height: 7.50mm
-Water-resistance: 50m

Dial
White gold with diamond indices, 0.27ct, TW/VVS
Hands:Stainless steel, blued

Bracelet
Genuine alligator leather strap with 18ct white gold buckle

Waltham Novelties 2009 -New Waltham Crescent

Just as the history of navigation inspired the creation of marine chronometers, and the birth of aviation led to the creation of dedicated timekeeping instruments, so too the great railway adventure sparked the invention of watches renowned for their accuracy and their reliability. Waltham was an acknowledged pioneer in this demanding domain, as the first and most highly reputed manufacturer to produce watch movements for railroad purposes. Its models were widely adopted as the official timekeepers by railroad companies in North America and beyond, including India.

Meeting high technical demands
Such watches had to meet a number of highly specific criteria, including extreme durability and insensitivity to changes in temperature, climate and altitude, as well as absolute mechanical precision. The latter quality was ensured by the cutting-edge automatic machinery invented in the factory, and the fine adjustment performed in firm’s very own astronomical observatory, while its other valuable properties were tried and tested in expeditions undertaken by the great explorers of the day including Peary and Shackelton, as well as survey and other scientific work for various governments.

Waltham’s “Crescent St.” model (470501-471200), produced in the 1900s and named after the street running next to the site of the original factory, became a high-grade railroad favourite and a benchmark in its field. Well known to specialised connoisseurs, this antique watch remains in demand to this day, along with the superb “Vanguard” model that was subsequently developed and embodied numerous technical improvements guaranteeing even greater precision.

A distinguished contemporary interpretation
One of the most significant features of Waltham’s railroad watches was their substantial power reserve, often displayed on the dial. This characteristic is picked up in the new Waltham Crescent, equipped with mechanical self-winding La Joux-Perret Calibre 3513, of which the intricate workings can be admired through the sapphire crystal exhibition back. Officially chronometer-certified by the COSC, this high-precision movement drives central hour, minute and seconds hands, along with the power-reserve indication at 6 o’clock, beautifully counter-balanced by the large date window at 12 o’clock. The Arabic 4 and 8 o’clock numerals, along with the surrounding hour-markers, are coated with a luminescent substance to ensure optimal readability in any lighting.

The elegantly rounded case in white, pink or yellow gold features Waltham’s distinctive curved lugs, a blue spinel cabochon on the crown, as well as a cambered sapphire crystal glareproofed on both sides to further enhance legibility. This epitome of elegance is secured to the wrist by an alligator leather strap complete with a 18K gold buckle.With the new Waltham Crescent, admirably confirming the brand’s reputation for quality, dependability and accuracy, the historical advertising slogan “It’s time you owned a Waltham” rings more true than ever.



Technical details:
Movement:Self-winding La Joux-Perret 3513, officially certified chronometer (COSC)
Function:Hours, minutes, seconds, large date, power reserve
Case:750 (18K) white gold, crown set with blue spinel cabochon,
cambered sapphire crystal glareproofed both sides, sapphire-crystal open back case glareproofed inside, water-resistant 30m
Dial:Black, arabic numerals at 4 and 8 o’clock and indexes with luminescent coating, large date window at 12 o’clock and power reserve counter at 6 o’clock(SW39-02089WGM)
Strap: Black alligator with a 750 (18K) white gold buckle.

Other versions:
-750 (18K) pink gold 5N case, black dial, black alligator strap with a 750 (18K) pink gold 5N buckle (SW39-02090PGM)
-750 (18K) pink gold 5N case, white dial, black alligator strap with a 750 (18K) pink gold 5N buckle (SW39-02091PGM)
-750 (18K) yellow gold case, black dial, black alligator strap with a 750 (18K) yellow gold buckle (SW39-02092YGM)
-750 (18K) yellow gold case, white dial, black alligator strap with a 750 (18K) yellow gold buckle SW39-02093YGM)

Jovial Watches-Novelties 2009 -Collection 6602(women) & 6617(Men)

The ideal couple sublimated by Jovial! For her, a bold composition, a rectangular case with arcaded strap attachments, an interplay of silver and gold, and a finely worked guilloché sunray pattern on the dial. For him, a square case enhanced with highly original half-open horns and Roman numerals prominent on a mother-of-pearl dial featuring a seconds track. For both her and him, Jovial defies geometric principles, reinventing the whole concept of lines and curves.



Technical details:
Women’s Collection 6602:
Movement:Swiss made quartz Ronda
Functions:Hours, minutes, seconds
Case:
-Rectangular
-Steel, yellow or pink gold-plated, black PVD, or two-toned yellow gold-plated and steel
-Sapphire crystal
Dial:
-White, champagne or pink
-Guilloché sunray pattern
-2 large Arabic numerals

Strap:Light brown, dark brown, black or beige leather


Men’s Collection 6617:
Movement:Swiss made quartz ETA
Functions:Hours, minutes, seconds, date
Case:
-Square with half-open horns
-Steel, yellow or pink gold-plated, two-toned pink gold-plated and steel, or black -PVD and pink gold-plated
-Sapphire crystal

Dial:
-Champagne mother-of-pearl or white mother-of-pearl, black
-12 large Roman numerals
-Direct-drive centre seconds hand
-Date window at 3 o’clock

Strap:Light brown, dark brown, blue or black leather
*Please note: the models are sold separately

Armin Strom - New Blue Chip Watch Collection

Armin Strom updates its Blue Chip collection with  6 new models: Blue Chip Manual Winding, Blue Chip Power Reserve Skeleton, Blue Chip Power Reserve, Blue Chip Chronograph, Blue Chip Automatic and Blue Chip Automatic Skeleton.  In every design, the powerful movement has been hand engraved and is visible through the transparent case back.

1. Armin Strom Blue Chip Manual Winding
Equipped with a hand wound mechanical movement, this timepiece comes in a stainless steel case with guilloched cuts on side, and fitted with sapphire crystal and case back. The Blue Chip Manual Winding model is available in black or silvered dial versions.


Technical details
Ref ST08-OM.95

Movement
ARMIN STROM calibre ASB64
Hand-winding movement
Jewels: 17
Power Reserve: 46 hours.

Case
Polished stainless steel with guilloched cuts on side
Sapphire crystal and case back with anti-reflective treatment
Diameter: 46.50mm
Total height: 12.90mm
Water-resistance: 50m.

Dial
Black /silver
Hands: Stainless Steel

Bracelet
Genuine alligator horn back strap or stainless steel bracelet with safety clasp, screwed lugs

2. Armin Strom Blue Chip Power Reserve Skeleton
This true masterpiece from the BLUE CHIP range has been most carefully skeletonised, engraved and finished, thus ensuring maximum authenticity. The automatic movement with Power Reserve indication is housed in a solid 18-carat rose gold case, and is visible to the admiring eye through both sides of the non-reflective sapphire crystal. The classic look is perfectly complemented by a hand-stitched alligator leather strap in brown or black.

Technical details
Movement
ARMIN STROM calibre ASB09
Automatic with Power Reserve indication
Fully hand skeletonised and hand engraved
Jewels: 24
Power Reserve: 46 hours

Case
Polished 18ct rose gold with guilloched cuts on side
Sapphire crystal and case back with anti-reflective treatment
Diameter: 46.50mm
Total height: 15.90mm
Water-resistance: 50m

Dial
Anthracite
Hands:Rose gold

Bracelet
Genuine alligator leather strap with 18ct rose gold clasp

3. Armin Strom Blue Chip Power Reserve

Technical details
Movement
ARMIN STROM calibre ASB16
Self-winding movement with Power Reserve indicator, date
Jewels: 24
Power Reserve: 46 hours

Case
Polished stainless steel with guilloched cuts on side
Sapphire crystal and case back with anti-reflective treatment
Diameter: 46.50mm
Total height: 15.90mm
Water-resistance: 50m.

Dial
Black /silver
Hands:Stainless Steel

Bracelet
Genuine alligator horn back strap or stainless steel bracelet with safety clasp, screwed lugs

4. Armin Strom Blue Chip Chronograph

Technical details
Movement
ARMIN STROM calibre ASB21
Self-winding movement with chronograph mechanism, date
Jewels: 25
Power Reserve: 46 hours

Case
Polished stainless steel with guilloched cuts on side
Sapphire crystal and case back with anti-reflective treatment
Diameter: 46.50mm
Total height: 15.90mm
Water-resistance: 50m

Dial
Black /silver
Hands:Stainless Steel

Bracelet
Genuine alligator horn back strap or stainless steel bracelet with safety clasp, screwed lugs

5. Armin Strom Blue Chip Automatic

Technical details
Movement
ARMIN STROM calibre ASB11
Self-winding movement
Jewels: 24
Power Reserve: 46 hours

Case
Polished stainless steel with guilloched cuts on side
Sapphire crystal and case back with anti-reflective treatment
Diameter: 46.50mm
Total height: 15.90mm
Water-resistance: 50m

Dial
Black
Hands: Stainless Steel

Bracelet
Genuine alligator horn back strap or stainless steel bracelet with safety clasp, screwed lugs


6. Armin Strom Blue Chip Automatic Skeleton

Technical details
Movement
ARMIN STROM calibre ASB09
Automatic, fully hand skeletonised and hand engraved
Jewels: 24
Power Reserve: 46 hours

Case
Polished 18ct rose gold with guilloched cuts on side
Sapphire crystal and case back with anti-reflective treatment
Diameter: 46.50mm
Total height: 15.90mm
Water-resistance: 50m

Dial
Anthracite
Hands: Rose gold

Bracelet
Genuine alligator leather strap with 18ct rose gold clasp

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