Montres Charmex strives to create watches that preserve and enhance the quality, design and functional criteria of models from the past, thereby setting itself apart from the large scale manufacturing that is a feature of our times.
His dream finally came true and in 1989 his son Manfred Bürgin together with his wife Kathleen joined the by then prospering company. 1999 their son Frank M. Bürgin followed and thus continued the family’s tradition. Manufacturing bespoke timepieces using but choice materials of the highest quality remains the credo of Montres Charmex SA to this very day. Today, Montres Charmex SA is still owned and run by the Bürgin family.
Montres Charmex SA focuses on three Strategic Business Units:
- Production of mechanical and quartz SWISS MADE® wrist watches under the brand name CHARMEX OF SWITZERLAND™. High quality men’s and ladies’ classic/elegant watches of distinctive design with target retail prices varying between CHF 500 and CHF 1’500 (some high end models up to CHF 5’000).
- Production of mechanical and quartz SWISS MADE® wrist watches under the brand name CX SWISS MILITARY WATCH™. High quality men’s military & sports watches with a cutting-edge functionality. Target retail prices varying between CHF 500 and CHF 1’500 (some high end models up to CHF 10’000).
- Production of mechanical and quartz SWISS MADE® wrist watches under private label brand names.
[VISIT CHARMEX WATCHES PRODUCT GALLERY]
Montres Charmex SA
Official website: http://www.charmex.ch