Wednesday, October 27, 2010

ARCHIMEDE Arcadia Chronograph

German watch maker Ickler has developed the classic design and timeless elegance of their highly successful ARCHIMEDE Arcadia into a captivating new chronograph.

Detailed attention has been given to the design: the dial, in either black or finely brushed silver, has polished, applied Arabic numerals, a fine quarter-second track on a separate angled bezel and three aesthetically balanced sub-dials. All this is protected by sapphire crystal with double anti-reflective coating.

The movement, the Elaboré version of the Swiss, automatic ETA 7750 is housed in a three-piece stainless steel case and visible through the display back. Other details include the large polished pushers and the crown signed with the Archimede logo and as an optional extra an exclusive Archimede rotor. Leather straps are available in either brown or black as well as a brushed steel bracelet.

  • Suggested retail price (United states): US$ 1,390 (strap) or $1,560 (steel bracelet), including shipping and all US duties
  • Suggested retail price (International):Eur 975 (strap) or Eur 1.095 (steel bracelet), plus shipping costs

Tuesday, October 26, 2010

Jacob & Co. Crystal Collection

Since its inception more than 25 years ago, in a unique and definitive style that has been the signature of Jacob & Co., the company now offers the Crystal Collection of timepieces that exemplifies the brand’s legendary prowess in haute horlogerie and luxury jewelry.

The Crystal Collection is inspired by a harmonious blending of multiple Jacob & Co. collections and embraces some of the finest elements of the brand’s watch and jewelry disciplines in a series designed to provide Jacob & Co. followers with the cutting-edge design, craftsmanship and individuality to which they are accustomed. The Crystal Collection is the union of the legendary Five Time Zone dial and other famed dials with the intricately jeweled masterpiece, the Crystal Tourbillion.

The collection is created utilizing the finest materials, including 18-karat rose gold and surgical-grade stainless steel. Each case is carved from a block of metal and then each component cut and hand assembled with the strictest attention to detail and excellence. The Crystal Collection features 44mm cases and exquisite diamond adorned dials, bezels and cases.
Exceptional works of art and elegance, the Crystal Collection varies from the elegant mother-of-pearl dial watch (in natural black, white, blue, yellow or pink) with diamond markers, accents and dials, to fully diamond-adorned dials and cases with more alluring variations. In several renditions, sultry swirls of diamonds pinwheel from the dial center fanning across the dial out onto the bezel and wrapping the case in an ingenious, highly well crafted setting.

Particularly intriguing and the DNA of Jacob & Co are the Crystal Collection“World is Yours” models that outline the map of the world -- reminiscent of the famed “World is Yours” - Five Time Zone Collection. These striking world map dials feature maps of enamel, or maps outlined by hundreds of brilliant-cut white diamonds for sophisticated beauty and worldly appeal.

Always elegant and definitively individualistic in nature, Jacob & Co. strikes a balance in form and function in this Crystal Collection. Utilizing ETA 956.102 7-jeweled movements, the brand combines technical Swiss watchmaking prowess with artistic diamond setting. Each of the designs offered in the collection are superbly set with Top-Wesselton brilliant-cut white diamonds and all feature alligator or satin straps. The watches offer hours and minutes, sapphire crystals, a two year warranty and are water resistant to 30 meters.

Technical detailsCase
Case & Bezel: 44mm, stainless steel or 18K rose gold available with pave diamond details ranging from 1.10ctto 6.77ct
Crown: Stainless steel or 18K rose gold available plain or with pave diamond details of .09ct
Crystal: Sapphire
Water Resistance: 30 meters

Various designs consisting of the world map with pave diamonds ranging from 0.49ct to 1.19ct in mother of pearl (white, blue, yellow, and pink), stone (black or blue), or enamel (black, salmon, and white); black stone dial with pave diamond Roman numerals of 0.32ct; black or white mother of pearl with pave diamond pinwheeldesign of 1.09ct; full pave diamond dial of 2.90ct; black enamel with white pave diamond skull dial of 1.27ct; black pave diamonds of 1.82ct with white pave diamond skull of 1.27ct

ETA 956.102
Jewels: 7

Hours and minutes

Alligator or satin with a stainless steel or 18K rose gold buckle or with pave diamond buckle of 0.57ct

2 years

Serket Watch Company : Telson Limited Edition & Reef Diver 2.0 Limited Edition

Serket is a unique watch brand specialised in the production of limited edition Swiss made time pieces.Launched in 2006,Serket has a vision to deliver quality and function with an emphasis on originality and attitude. Current collection consists of two models : Telson & Reef Diver 2.0 .

Serket Telson Limited Edition
Telson houses a state of the art ETA Swiss 6497 Manual Wind movement.Other features include Stainless steel case, sapphire crystal glass and Swiss Tritec Super Luminova Diamond Markers & Hands.Production is limited to 200 pieces only,case back is engraved with watch identification and serial number.Three variations are available:Telson White,Telson blue and Telson yellow.Suggested retail price is $1,250.00.
Technical details
Stainless Steel 316L Brushed/Polished
Width from 3 to 9: 48mm
Lug to Lug: 56mm
Lug Width: 24mm
Total Height: 16mm
Fixed Bezel
Crystal Front: Domed Sapphire, Diameter: 42mm
Crystal Back: Sapphire, Diameter: 35.5mm
Case Back: Exhibition, Engraved with Watch Identification/Serial Number
Crown: Oversized Crown at 3:00, Diameter: 8mm, Height: 6mm
Water resistant: Pressure Tested - 10ATM

ETA Swiss 6497 Manual Wind, Cotes D’ Genève with Scorpion

Swiss Tritec Super Luminova Diamond Markers & Hands

Black Leather Strap with Polished Stainless Steel Engraved Buckle
Bracelet: Stainless Steel Polished/Brushed integrated bracelet with safety clasp

Other details
Weight: 141 Grams
Ref: SWC0309TEL

Serket Reef Diver 2.0 Limited Edition
Reef Diver 2.0 is powered with a Sellita SW200 26 jewel automatic movement. This diving watch has an amazing water resistance up to 300 Meters/1000 Feet .Production is limited to 200 pieces only.Suggested retail price is $999.00.
Technical details
Stainless Steel 316L Brushed/Polished
Bezel Diameter: 47mm Height: 5.7mm
Width from 3 to 9: 48mm
Lug to Lug: 57mm
Lug Width: 24mm
Total Height: 16.5mm
120 Click Unidirectional Elapsed Time Bezel
Drilled Through Lugs
Water resistant: Pressure Tested - 30ATM/300 Meters/1000 Feet
Crystal front: 4mm Thick Sapphire; Diameter: 35.5mm
Crystal back: 2mm Thick Orange Mineral; Diameter: 26mm
Exhibition Case Back; Engraved with Watch Identification/Serial Number
Crown: Off Center Oversized Crown at 2:00; Diameter: 10mm; Height: 8mm

Sellita SW200 26 Jewel Automatic
Black Date Wheel at 3:00

Swiss Tritec Super Luminova Diamond Markers & Hands

24mm Black Leather Strap Orange Stitching/Brushed Stainless Steel Buckle with Serket Engraving
24mm Black Italian Rubber Dive Strap Brushed Stainless Steel Buckle with Serket Engraving

168 Grams

Sunday, October 24, 2010


Mercedes GP watches by Anglo-Swiss watch brand GRAHAM-LONDON have been created to withstand the test of tough environments.At every race weekend, the Mercedes GP team perform the some modern ballet. More than 28 GRAHAM MERCEDES GP watches run in unison with the roaring engines to pick up a few Everyone speeds up, the watches bang together but no scratches.


Chronograph (seconds, 30 minutes and 12 hours counter).
Date at 9 o'clock
Hours, minutes, seconds

Calibre G1735, automatic tri-compax chronograph, 28'800 A/h (4Hz), Incabloc shock absorber
25 jewels
Power reserve : 48 hours

48 mm steel case
Steel right hand start / stop and reset pushers with "Clous de Paris" high grip pattern
Steel bezel with tachymeter scale
Domed sapphire crystal, anti-reflective coating on both faces
See-through sapphire crystal case back with Mercedes GP Petronas logo, secured by 6 screws
Water resistance: 330 feet / 100 m

White dial with black minute scale rim, black hours counter at 6 o'clock with minternal green rim (Petronas green) and external silver rim, black snailed minutes counter at 12 o'clock with silver rim and silver arrows for minute scale, silver seconds counter at 9 o'clock
Hands: Rhodium-plated hands, white hours counter hand, red minutes counter hand, Petronas green seconds hand, black Mercedes GP inscription at 3 o'clock

Integrated black tyre tread rubber

6'300 CHF

Chronograph (seconds, 30 minutes and 12 hours counter).
Date at 9 o'clock
Hours, minutes, seconds

Calibre G1735, automatic tri-compax chronograph, 28'800 A/h (4Hz), Incabloc shock absorber
25 jewels
Power reserve : 48 hours

48 mm steel case
Steel right hand start / stop and reset pushers with "Clous de Paris" high grip pattern
Steel bezel with tachymeter scale
Domed sapphire crystal, anti-reflective coating on both faces
See-through sapphire crystal case back with Mercedes GP Petronas logo printed, secured by 6 screws.
Water resistance: 330 feet / 100 m

Black carbon dial with black minute scale rim, black hours counter at 6 o'clock with internal green rim (Petronas green) and external silver rim, black snailed minutes counter at 12 o'clock with silver rim and silver arrows for minute scale, black carbon seconds counter at 9 o'clock
Hands: Rhodium-plated hands, white hours counter hand, red minutes counter hand, Petronas green seconds hand, white Mercedes GP inscription at 3 o'clock

Integrated black tyre tread rubber

6'300 CHF

Thursday, October 21, 2010

Meccaniche Veloci SuperQuadro Automatic Chronograph

Meccaniche Veloci, a well-known international brand famous for its Quattro Vavole, introduces the SuperQuadro, a chronograph loaded with grit and style. The dial of this new model features a partially visible automatic movement, in a timepiece inspired by one of the most efficient types of motors. In this timepiece Meccaniche Veloci has combined refined materials and the innate passion for motorbikes all the while maintaining the perfection of the movement.

The attention to detail of this chronograph, an absolute novelty for Meccaniche Veloci, is expressed through refined elements such as the titanium round case, with a thickness of 15 millimeters and a diameter of 45, containing an ETA 7753 (Valjoux) mechanical automatic movement with screw-down crown and chronograph buttons to ensure water resistance up to 10 atmospheres.
The movement is partially visible through the semi-squelette dial and allows you to find the calendar at 6 o'clock. The visible movement has always seduced the true watch connoisseur who appreciates the complexity, technical merit and beauty dictated by perfect gears which can be admired through the skeletal structure of the dial and the transparent case back. The fascinating transparency reveals the perfection of movement, and arouses admiration for the delicate structure. The technology comes to life and proudly shows itself as a true work of art.
The name SuperQuadro refers to one of the most efficient types of engines where the diameter of the piston exceeds the race - the main feature of a high power, high rotation engines, suitable for experienced pilots. With the SuperQuadro model Meccaniche Veloci has created a "race" watch that interprets the "turn out” world of the two wheeler.
Technical details
Model: SuperQuadro
  • Case: Satin-finished titanium, also available with black finishing
  • Diameter: 45 mm
  • Thickness: 15 mm
  • Dial: Grey/black two levels, partially squelette
  • Movement: ETA 7753 (Valjoux) mechanical automatic chronograph
  • Crown: Titanium screw-down
  • Buttons: Titanium screw-down
  • Strap: Calf or alligator leather
  • Buckle: Titanium, also available with black finishing
  • Case glass: Sapphire with anti-reflection treatment
  • Water Resistant: 10 atmospheres

Wednesday, October 13, 2010

RADO Ceramica Digital Automatic

Rado’s Ceramica model revolutionized watchmaking in 1989, making its mark with a daring design in full ceramics. A genuine revelation. As the first black high-tech ceramics watch, the Ceramica is an indisputable icon in the watch making industry. A pioneer and now timeless.

A unique combination. The legend is now forever digital and automatic. The intriguing time display is driven entirely by an automatic movement clearly visible through the transparent back case. The result is superb technicality with a precision that has become synonymous with longevity.

With this new model, Rado is the first to marry digitalization and an automatic movement with the properties of an exceptional material. The perfect integration of all the elements that is the signature of the Ceramica line.

Dial, crystal, case, bracelet: the elements fuse together and create a dazzling ceramic silhouette that extends endlessly around the wrist. The lightly curved sapphire crystal fits the case from edge to edge. Supreme simplicity of the dial. An intensely black surface, highlighted by the unique, pure outline of the numerals. Hours, minutes and date. Perfection of time.

Technical details
Digital movement with automatic winding, ETA Calibre E18.711 111/2‘‘‘, 10 jewels, 120-day power reserve

Hours, minutes and date

Black ceramic bezel
Back in steel fitted with a sapphire crystal
Middle in black PVD-coated steel
Black metallised cambered sapphire crystal
Steel crown topped with black ceramic

Black with grey digital display

Ceramic bracelet or black leather strap with titanium folding clasp

Sunday, October 10, 2010

DAVOSA Argonautic divers watch with helium escape valve

Divers watches are among the most popular watch models on the market. Unfortunately some of them promise a lot more than they deliver. They may look like divers watches, but they do little to satisfy the stringent criteria that such a timepiece must fulfill. Because ultimately, your life may depend on the functional capabilities of your wristwatch.

The most important criteria include water resistance of at least 200 metres, a unidirectional rotating bezel for safe dive time regulation and excellent readability in the dark.

The DAVOSA Argonautic offers a whole lot more: water resistance of up to 330 metres (33 bar/1,000ft), a helium escape valve for professional use, a robust case with a scratch-resistant ceramic bezel and an incredibly reasonable price tag for this class of watch. The Argonautic divers watch with a Swiss mechanical movement is available from 549 euros in four different versions.

The highlight of the Argonautic is its helium escape valve to ensure controlled pressure equalisation between the watch and its surroundings when returning to the surface.

Professional divers sometimes work under water for days and spend their breaks in diving bells. When returning to the surface in the bell, the change in pressure can cause the watch glass to burst out of the case. The reason for this phenomenon is helium, which is mixed with the air in the diving bell. This noble gas can permeate any seal, but cannot escape again quickly enough when resurfacing. The gas expands and exerts considerable pressure against the watch glass. One possible result is a defect watch. To stop this happening, the DAVOSA Argonautic is equipped with a helium escape valve at 10 o’clock. This can be opened by means of a screwed crown while resurfacing, thus ensuring ideal pressure equalization.

Watches that possess this safety feature usually cost thousands of euros. The DAVOSA Argonautic is a true alternative – a robust divers watch with a helium escape valve and reliable Swiss automatic movement (ETA 2824-2) at unique value for money.

The Argonautic beat other more expensive watches in a test conducted by ‘Armbanduhren’, a wristwatch trade magazine. The features that were prized included: ‘careful attention to detail’, ‘smooth, very precise locking adjustable ring’, ‘reasonable price’. (Armbanduhren, issue 3/10).

Technical details
Reference: 161.485.70/ 161.485.75 / 161.485.20
  • Case: all stainless steel, bezel: made of scratch-proof ceramic
  • Bracelet: rubber or metal band with diver extension
  • Movement: automatic self winding movement caliber ETA 2824-2
  • Dimensions: diameter 42,5 mm, height 14mm
  • Weight: 206 g
  • Price: 548 Euro

Saturday, October 9, 2010

Corum Admiral’s Cup Chronograph 44 Centro Mono-Pusher

While 2010 marks the 55th anniversary of CORUM’s founding by René Bannwart, this year is also the 50th anniversary of one of its most iconic collections: the Admiral’s Cup. To celebrate the event in due style, Corum has introduced a number of new models to the collection, including a Minute Repeater Tourbillon, as well as its first diver’s watch. Continuing the year with a flourish, the brand from La Chaux de-Fonds, is now opting for an original exercise in style by presenting the Admiral’s Cup Chronograph 44 Centro Mono-pusher, a timepiece equipped with a mono-pusher chronograph.

Whereas the classic twin-pusher chronograph is the most popular sports-watch complication, the monopusher chronograph is a much less common and more refined variation reserved for more initiated customers. This complication with its single pusher serving to stop, start and reset the chronograph is generally associated with models featuring a more classic appearance. In tune with its tradition of innovation and originality, Corum has chosen to celebrate the 50th anniversary of the Admiral’s Cup by once again rowing against the tide and introducing this particular complication. Thanks to the Corum-exclusive CO961 movement, the brand is even going a step further by deciding to rewrite the codes of the mono-pusher chronograph: the chronograph minute hand, traditionally placed in a dedicated subdial, is in this instance mounted on the same axis as the conventional hour and minute hands -hence the name “Centro Mono-pusher”.

In addition to resulting in a timepiece with an original face that is extremely uncluttered for a chronograph, it is also patently more readable, especially since the chronograph minute hand has a particularly suitable design featuring a slender black base and a wider red tip.

Further underscoring the sporting spirit of this watch, its 44 mm case with its characteristic twelve-sided shape is made from ultra-light grade 5 titanium, covered with an extremely resistant matt black PVD coating with an impressive hardness of 1300 Vickers. The bezel is also black PVD-coated and features softened angles. The chronograph function is activated by a lever placed at 2 o’clock on the case middle, a particularly ergonomic position.

The multi-level dial, of which the center is adorned with Côtes de Genève – a decorative motif traditionally reserved for movements – is dominated by shades of dark grey and black, including the lacquered nautical pennants arranged around the inner bezel ring to indicate the hours, the black luminescent coating of the facetted hands, the “30” and “60” numbers, and the applied chevrons. A sprinkling of red accents – the index indicating the date in a large window, the minute-circle index and the chronograph minute hand – creates a vivid contrast with the extreme-black design and reveals the bold character of this timepiece. Even the mechanical self-winding movement visible through the sapphire crystal is enhanced by a specific finish, since the oscillating weight is also black PVD-coated. This chronograph is chronometer-certified by the COSC, a sure token of precision and reliability.

Water-resistant to 100 meters, the Admiral’s Cup Chronograph 44 Centro Mono-pusher is fitted with a black vulcanized rubber strap and a titanium-capped steel folding clasp. It is issued in a limited numbered series of 555, a nod to the 50th anniversary of the Admiral’s Cup.

And for those won over by the spirit of the Centro Chronograph – with its central minute hand – but who prefer a traditional twin-pusher chronograph and a more generously sized case, the Admiral’s Cup Chronograph 48 Centro is the reference model to look for.

Technical details
Model: Corum Admiral’s Cup Chronograph 44 Centro Mono-pusher
Reference 960.101.94/F371 AN12
Limited Edition to 555 pieces

Self-winding chronograph, CO961, COSC certified
Frequency 4 Hz, 28,800 vibrations/hour
27 jewels
Special CORUM finish, including the oscillating weight engraved with the brand name and black PVD treatment
Power reserve of 48 hours

Hours, minutes, small seconds, date, chronograph with minutes and seconds indication in the center
Chronograph function (start, stop, reset) operated by one lever-pusher at 2 o’clock

44mm diameter, twelve-sided case
Titanium with black PVD treatment
Crown in titanium, engraved with CORUM key
Black vulcanized rubber bezel and crown protector
Screwed open back in titanium with black PVD treatment
Glass: Cambered twelve-sided sapphire crystal with anti-reflective coating
Water resistance: 10 atmospheres (330feet / 100 meters)

Black with Côtes de Genève
Small seconds at 9 o’clock
12 monochrome nautical pennants representing the hours transferred on the fitted flange
Minutes and minute chevrons with black Superluminova
Facetted hour and minute hands with black Superluminova
60 minutes chronograph hand with red Superluminova
Seconds hand counterweight shaped like the CORUM key
Date indication in a window at 3 o’clock
CORUM logo applied on the dial

Black vulcanized rubber strap, width 22/20 mm
Buckle: Triple folding clasp in steel with black PVD coated cover engraved with CORUM logo

Friday, October 8, 2010

Corum : The Golden Tube, Chinese Hat (Chapeau Chinois) & Round Golden Bridge - Re-Edition

When René Bannwart created CORUM in 1955, he was determined to place it in the vanguard of the watch industry. This choice gave rise to some amazing models that have become watchmaking classics, such as the Romvlvs and the Admiral’s Cup, and even full-fledged icons, like the Golden Bridge. Corum has not however chosen to express its creativity exclusively through masculine models, but has also made its creative mark by introducing feminine watches. 2010 provides an opportunity to rediscover three of them, since they are to be re-issued in limited series.

The Golden Tube 2010
The first piece in this collection is the Golden Tube, which dates back to 1957. It embodies the inimitable style of the 1950s, a simple and geometrical design that remains imbued with a genuinely fanciful touch, while radiating a uniquely graceful elegance. Entirely reflecting the spirit of the era, the Golden Tube is in tune with the “Sack” dresses with their straight, pure lines launched by Hubert de Givenchy in 1957.

The Golden Tube – as much a watch as a piece of jewelry – is indeed formed by a 30 mm long, 14.5 mm-diameter tube that is worn like a cuff-watch. Freely fixed to the bracelet along which it slides, this tube can thus be wrapped around the wrist like a lucky charm on its bracelet. Its polished gold case is surrounded by gem-set lines forming diamond gadroons. Its sides are also set with concentric lines of gems. The model is thus embellished by 212 gemstones in all, totaling 2.19 carats. The case is enhanced by a fluted crown positioned at 12 o’clock and adorned with a white mother-of-pearl cabochon. The dial comes either set with diamonds or in white mother of-pearl with three diamonds at 3, 6 and 9 o’clock. The model is available in white or red gold and is fitted with an alligator leather strap. It will be issued in a limited numbered edition of 30 pieces red gold and 30 in white gold.
Technical details

-White gold, mother-of-pearl dial 137.801.69/0081 PN01
-White gold, diamond set dial 137.801.69/0081 GR34
-Red gold, mother-of-pearl dial 137.801.85/0081 PN01
-Red gold, diamond set dial 137.801.85/0081 GD34
Limited Edition: 30 pieces (per gold)

Quartz movement
Frequency 32’768 Hz
5 rubies

Hours, Minutes

Tube shaped, 30mm long, diameter of 14.5mm
Case in 18kt red gold 5N or 18kt white gold
Case set with 212 round diamonds for 2.19 ct
Crown set with 10 diamonds for 0.04 ct at 12 o’clock, decorated with a mother-of-pearl insert
Sliding along the bracelet
Water-resistance 30 meters (3atm / 99feet)
Glass: Sapphire crystal

White mother-of-pearl or set with 62 diamonds for 0.36 ct
Black skeleton hour and minute baton hands

Black crocodile leather strap
Buckle Red or white gold tongue buckle

Chinese Hat (Chapeau Chinois)
The second re-edition in this trio of Vintage watches was introduced in 1958. Nicknamed the Chinese Hat, its shape does indeed evoke the hat worn by peasants working in the rice fields of the Middle Kingdom. The round case and its sapphire crystal are cambered along the 6-12 o’clock axis, and these curves are accentuated by the diamond-set lines playing around the bezel. The 34 mm-diameter case is studded with 142 full-cut diamonds totaling 2.44 carats. This watch comes with a white mother-of-pearl dial enhanced by three diamonds or, for those who prefer a more richly jeweled version, a dial entirely paved with diamonds. In order to preserve the pure, smooth lines of the case, the miniature quartz movement is set to time by means of a corrector concealed beneath the case. The watch is available in red gold or white gold with a leather strap, and it will be issued in a limited numbered edition of 30 pieces in red gold and 30 in white gold.
Technical details

White gold, mother-of-pearl dial 237.101.69/0081 PN01
White gold, diamond set dial 237.101.69/0081 GR34
Red gold, mother-of-pearl dial 237.101.85/0081 PN01
Red gold, diamond set dial 237.101.85/0081 GD34
Limited Edition 30 pieces (per gold)

Quartz movement
Frequency 32’768 Hz
5 rubies
Functions Hours, Minutes

18kt red gold 5N or 18kt white gold, round cambered shape
Case set with 142 round diamonds for 2.44 ct
Screwed case back, satin finish
Hour and minute corrector on the caseback
Water-resistance: 30 meters (3atm / 99feet)
Glass: Cambered sapphire crystal

White mother-of-pearl or set with 94 diamonds for 0.49 ct
Black skeleton hour and minute baton hands

Bracelet, strap 
Black crocodile leather strap
Buckle Red or white gold tongue buckle

Round Golden Bridge
The third model re-issued by Corum is the Round Golden Bridge, the most resolutely “horological” of the three, since it beats to the cadence of the legendary C0113 baguette movement. This micromechanical masterpiece was created by Corum exactly 30 years ago.

Accommodating its 140 components housed within a space just 33 mm long, 3 mm high and less than 5 mm thick represents a remarkable feat, especially when one considers that this mechanical hand-wound caliber is equipped with a variable-inertia balance beating at a frequency of 4 Hertz and ensuring optimal reliability and precision. Other refined technical features include a barrel equipped with slip-springs, a 40-hour power reserve, as well as the solid gold hand-engraved mainplate and bridges. This model enables connoisseurs to admire its finishing from all angles, due to the fact that its guilloché-work dial is placed not above, but rather on either side of the movement, and also thanks to the transparent caseback.

The large 41 mm case diameter and opening thus fully reveal the caliber in all its splendid majesty. Even the hands are openworked so as not to hide as little of possible of the movement which is truly given pride of place. The Round Golden Bridge will be issued in a limited edition of 75 pieces.
Technical details
Reference 113.247.55/0001 FN15
Limited Edition of 75 pieces

Mechanical baguette movement, hand-wound by a stem at 6 o’clock
Slipping spring mechanism
Variable inertia balance adjustable by screws
Frequency: 4Hz, 28’800 vibrations/hour
19 Jewels
18kt red gold hand-engraved plate and bridges
Power reserve of 40 hours

Hours, Minutes

Case in 18kt red gold 5N, round shape
Polished finish on the top, satin finish on the caseback
Screwed caseback with see-through opening under the movement
Fluted crown at 6 o’clock, decorated with Corum key
Case and horns decorated with gadroons
Glass: Sapphire crystal
Water-resistance 30 meters (3atm / 99feet)

Black with vertical guilloché
Red gold 5N coated hour indexes on the flange
Skeleton hour and minute baton hands

Black crocodile leather strap, hand-stitched
Buckle 18kt red gold tongue buckle

These three Vintage editions forming a decidedly exclusive collection will be available in the brand’s own-name boutiques (in Geneva, Hong Kong and Shanghai), as well as from around ten selected retailers worldwide as of end of October.

Piaget presents two new interpretations of the Limelight Magic Hour and Limelight Twice

Piaget is enriching the Limelight Creativity collection, a manifesto for the free-spirited expression, extravagance and boldness that have for years been the hallmark of the Geneva-based Manufacture de Haute Horlogerie. Two new interpretations of the Limelight Magic Hour and Limelight Twice vividly embody the unique spirit of this collection.

In almost a century and a half of existence between its founding in 1874 by Georges-Edouard Piaget in La Côte-aux-Fées and the brilliant success it now enjoys, Piaget has developed a two-fold know-how in the fields of watchmaking and jewellery. These twin fields of expertise, now symbolised by its two geographical manufacturing sites – La Côte-aux-Fées (Neuchâtel Jura) and Plan-les-Ouates (Geneva), each of which made a speciality of one of these crafts – has enabled it to progressively develop unique creative freedom. Its experience of ultra-thin movements has thus enabled it to introduce a number of extravagant watches and even new ways of wearing time, including cuff watches, sautoir necklace watches, ring watches, mobile or “secret” cases.

Since the 1960s, Piaget’s horological creativity has been matched only by the technical skills on which it is grounded and which encompass both movements and watch exteriors. This inventiveness gave rise in 2007 to the Limelight Magic Hour watch, featuring a rotating bezel resulting in three different looks and as many ways of reading the time; and in 2009 to the Limelight Twice watch, a fully reversible model with two faces and two distinct personalities.

Within the scope of the Limelight Creativity collection, Piaget aims to unite the Manufacture’s entire range of creative and daring jewellery timepieces. It was thus entirely natural for the House to design new interpretations of the Limelight Magic Hour and Limelight Twice watches in order to embody this resolutely free-spirited approach.

The Limelight Magic Hour model was created by Piaget in 2007. This fanciful, whimsical watch caused a sensation right from its launch and earned a number of prestigious awards, including the Geneva Watchmaking Grand Prix prize for the Best Jewellery Watch. It was also an instant commercial success with the public. Piaget clients from around the world were won over by its delightfully rounded shape, its sensually feminine design, but above all by its amazing rotating bezel which adopts horizontal, oblique or vertical positions and thereby alternately masks or reveals the gem-set appliqués on its dial – thus enabling it to display three different looks and three different ways of telling the time. It represents a daring and elegant way of adapting to all the different circumstances in a woman’s life: private, professional, casual or elegant…
For its 2010 version, the Limelight Magic Hour watch has been treated to a new development aimed at creating an even more exclusive jewellery model. Its bezel is now entirely diamond-paved and the use of stones of varying sizes further accentuates the curve of the case. The radiance of the overall effect is further enhanced by the gem-set applied Arabic numerals on either side of the dial, while an ultimate touch of refinement is lent by the alligator leather or satin strap adorned with a pin buckle also set with a row of diamonds. This latest version of the Piaget Limelight Magic Hour, adorned with over 300 gemstones totalling more than 5 carats, is available in a choice of pink or white gold.

Creativity and boldness being the keynotes of the Limelight Creativity collection, Piaget is also presenting a second equally exceptional model: the new Limelight Twice.

First launched by Piaget in 2009, the Limelight Twice cleverly conceals its hand. At first glance, this watch appears to be fairly classical in design: apart from its off-centred dial, it is a round 35 mm-diameter model. It was nonetheless thanks to this watch that Piaget, just one year after the Limelight Magic Hour, won a second Geneva Watchmaking Grand Prix award in the same category. This timepiece that is unlike any other on the market is in fact designed to be totally reversible. Its case, its satin strap as well as its buckle are all made in such a way that they can be worn on either side. Both front and back naturally have their own personality – one with a more relaxed style, and the other more dressy – and can be shown according to circumstances or the mood of the moment. Each side of the case – one gem-set and the other not – carries a dial offset towards the upper or lower part.
The dauphine hands gracing each of these dials are powered by two tiny quartz movements. And in order to preserve the smooth, pure lines of the watch, the time is set by means of two correctors hidden inside the lug securing the strap to the case, yielding a superbly slender design that is undoubtedly of the Piaget DNA, with technique once again dedicated to enhancing aesthetic elegance. The versions introduced in 2010 are graced on their non gem-set face with superb finishing combining tapered polished Roman numerals and a sunburst guilloché effect, as a subtle reminder of the dial on either side. On the pink gold version, the grey shade of the guilloché-worked dial plate and the pink of the case – both crafted in gold – creates an attractive contrast. Even the buckle set with 54 diamonds has been specifically designed to be worn one way or the other.

By rounding out its Limelight Creativity collection in such grand style, Piaget is not only conveying the bold creative freedom it lavishes on each of its jewellery models, but is also choosing to speak to women in a decidedly different way. By inviting them to express their personality, their difference and that which makes each of them truly unique, it offers them timepieces endowed with a capacity for self-transformation that enables them to adapt to their every desire.

Limelight Magic Hour
  • 18-carat white gold case set with 302 brilliant-cut diamonds (approx. 4.9 ct)
  • White flinqué dial with diamond-set Arabic numeral appliques set with 20 brilliant-cut diamonds (approx. 0.03 ct)
  • Piaget 56P quartz movement
  • 18-carat white gold pin buckle set with 9 brilliant-cut diamonds (approx. 0.3 ct)
  • Black satin bracelet
  • Total of 331 diamonds ( approx 5.2 ct)
  • Ref. G0A35099
Limelight Twice
  • Double sided watch
  • First side: 18-carat polished white gold sunburst guilloché case with engraved Roman numerals, Black dial
  • Second side: 18-carat white gold case set with 52 brilliant-cut diamonds (approx 1.2 ct), Silver-coloured dial with black Roman numerals
  • 18-carat white gold integrated clasp set with 54 brilliant-cut diamonds (approx. 0.2 ct) on a black satin strap, both reversible
  • 2 Piaget 56P quartz movements
  • Total of 106 brilliant-cut diamonds ( approx. 1.4 ct)
  • Ref. G0A35136

Thursday, October 7, 2010

TAG Heuer 300 SLR Calibre 1887 Chronograph (41mm) Limited edition

TAG Heuer has worked closely with Mercedes-Benz to create an exclusive timepiece honouring both the partnership between the watch making legend and the legendary car.

TAG Heuer 300 SLR’s looks transport you back to the 1950s, to a time of elegance, and groundbreaking design. The brown face, with its vintage Heuer logo, is a powerful statement of refined retro style. The, unique in-house Calibre 1887 chronograph movement powers high precision timekeeping and stop watch functions. The new-generation Calibre 1887 automatic movement enables the wearer to start chronograph functions at amazing speed: within 2/1000ths of a second.

The 41 mm polished-steel case has a tachymeter scale on the flange. The brown face displays hand-finished hour and minute hands with luminescent markers. The luminescent, hand-applied indexes sport stylish orange detailing. The vintage Heuer logo at 3 o’clock enhances this unique dial look, and the retro inspiration continues in the brown perforated leather strap, with its spectacular orange lining, and Heuer logo on the clasp.

Two sub-counters display chronograph functions: hours at 6 o’clock, minutes at 12 o’clock, both with dials. Running seconds at 9 o’clock are incorporated in the dial, keeping the design uncluttered, and the date is at 6 o’clock. The screw-in caseback features an engraved Mercedes-Benz 300 SLR and a limited edition number. This exclusive edition of only 3000 pieces is water-resistant to 100 metres.

Technical details
Reference: CAR2112.FC6267: Brown dial with brown perforated leather strap

TAG Heuer Calibre 1887 – Manufacture movement – Automatic Chronograph -

•Brown dial with 3 counters:
-chronograph hour at 6 o’clock
-running second at 9 o’clock
-chronograph minute at 12 o’clock
•Tachymeter scale on flange
•Fine brushed and polished bezel
•Luminescent hand-applied faceted indexes
•Polished finished hour and minute hands with luminescent markers
•Vintage monochrome Heuer logo
•“300 SLR – CAL. 1887 – SWISS MADE” lettering on the dial
•Date at 6 o’clock

•Case diameter: 41mm
•Polished steel case
•Domed sapphire crystal with double-sided antireflective treatment
•Polished crown and push buttons
•Srew-in caseback with a Specific Mercedes-Benz Decoration and Limited Edition XXXX/3000 Engraved
•Water resistance: 100 m

•Brown perforated leather strap with orange lining
•Steel Heuer folding clasp with safety push buttons

TAG Heuer MONACO Vintage Chronograph (39mm) Limited Edition

The original Monaco broke all the rules too. Launched in 1969, when everything changed forever, it achieved two firsts. The first water-resistant chronograph in a square case ; the first automatic chronograph movement. If its performance was exceptional, its unique look made it the must-have watch for designers and trend-setters. Now TAG Heuer has created a Monaco special edition to celebrate the 150th anniversary of the brand and its unique motor-racing heritage.

The classic square shape and the placing of the chronograph dials are the same. But look closer and you’ll notice the changes done by the brand. The fine brushed and polished steel case perfectly complements the dial in grey. And grey is the perfect colour to emphasize sporty design details like the racing red on the hour, minute and second hands, or the daring placement of the indexes—horizontally. To mark the company’s birth in 1860, TAG Heuer is only producing one thousand eight hundred and sixty of these vintage but contemporary chronographs.
The unique vintage design of this chronograph makes it really stand out. The brushed, dark grey dial is the perfect foil to the hour and minute hands with their luminescent markers and subtle touches of racing red, the all red second hand, and the red hour markers. Chronograph minutes are at 9 o’clock, and running seconds at 3 o’clock and their sub-counters have striking black dials and rhodium-plated hands. The hand-applied horizontal indexes are an eye-catching feature. The design is completed by the Heuer logo at 12 balancing the angled date window at 6, while the polished crown at 9 o’clock adds another special touch.

The sapphire crystal case back shows off the decorated Calibre 11 movement. This limited edition of one thousand eight hundred and sixty chronographs has a black perforated strap fitted with a folding buckle and safety push buttons.

Technical details
Reference: CAW211B.FC6241 (1’860 pieces)

TAG Heuer Calibre 11 Automatic Chronograph

•Unique Vintage design to celebrate TAG Heuer 150th anniversary.
•Brushed, dark grey dial
•Black sub-counters
•Hand-applied, facetted and fine brushed, horizontal indexes
•Diamonded minute and hour hands with a touch of red and luminescent markers
•Red second hand
•Rhodium plated sub-counter hands
•Monochrome printed Heuer logo
•Angled date window at 6 o’clock

•Case Size : 39 mm
•Fine-brushed and polished steel case
•Sapphire crystal glass
•Stainless steel polished crown at 9 o’clock
•Polished and fine-brushed stainless steel push buttons
•Sapphire case back
•Water resistance: 50 meters

•Black punched calfskin strap with folding buckle and safety pushbuttons