For the first time ever, the Hole in One Golf Counter can display a golfers’ score along the entire course. It enables players to memorise their state of progress along a golf course (hole number), to count the number of strokes played on each hole, and to add them up as he proceeds. The look of the Romain Jerome Hole in OnGolf Counter is golf-oriented as aesthetic features symbolising clubs, tees, balls and starting signs, reinforce the brand identity in naturally powerful manner. Seeing the incredible potential, the main investor decided to augment his parts enabling the creation of a real worldwide brand.
Romain Jerome Golf counter watch
In 2006, with the arrival of Mr. Yvan Arpa, the company gained new momentum and began to create exceptional timepieces inspired by, and created in tribute to, the great legends of our time. The big step was Baselworld 2007 where Romain Jerome is presented its “DNA of famous legends” collection starring “Titanic-DNA”: a high end watch integrating real steel from the Titanic, drawn from the ocean floor.
Romain Jerome has become renowned for its “DNA of Famous Legends”. This bold theme was first introduced with the Titanic-DNA watches incorporating material from the sunken liner, and which turned watchmakers’ fiercest enemy, rust, into an unexpected ally. In 2009, Romain Jerome has chosen to celebrate another legendary and truly universal human adventure with its Moon Dust-DNA, made from the metal of spacecraft and moon dust, and accompanied by a certificate from the Association of Space Explorers (ASE).
• 2006: Appointment of Yvan Arpa as Managing Director of Romain Jerome
• 2007: Launch of the Titanic-DNA at Basel world. This collection consists of timepieces integrating oxidized steel from the Titanic
• 2008: CHF 50 million of placed orders. Setting up of a distribution network with 75 sales points. Inauguration of the Moon Dust-DNA collection, timepieces integrating
authentic moon dust.
• 2009: The owners of the limited liability company RJ Watches SA and its watch brand Romain Jerome have decided to part with the Yvan Arpa (CEO), the head of administration, the sales director and two other staff members.Romain Jerome S.A. announced the appointment of Mr Manuel Emch as its new CEO.Mr Emch, a Swiss born in 1972, studied design at the Art Center in La Tour de Peilz, before gaining a Master’s degree in business at Lausanne University’s Faculty of Business and Economics (HEC). He began his career as a business process re engineering consultant and a marketing manager in FMCG before joining the Swatch Group in 2001, where he successfully revived the Jaquet Droz brand, transforming it into one of the finest references in the field of fine watch-making. He was also appointed to the Group’s Extended Management Board, with special responsibilities for a broad territory encompassing Russia, other Eastern European countries and Central Asia.
Jan 2017: After more than seven years at the helm of RJ-Romain Jerome, Manuel Emch announced his decision to leave the Geneva watchmaking company’s executive management to become the delegate of the Board of Directors. His mission will be to drive the overall strategy of the brand. For Manuel Emch, the accomplishment represented by becoming part of the SIHH means further recognition for RJ-Romain Jerome, in addition to being honoured by a number of awards for the excellence of both its products and its advertising campaigns. Over the past few years, the brand has also developed an extensive distribution network, highlighted by the January 2017 inauguration of its first Geneva boutique.
Titanic DNA Collection
This Collection was inspired and created in tribute to the Titanic, the majestic and splendid sea giant, technological masterpiece of an era when it was the epitome of power and elegance. For the rusted timepieces, the bezel reflects an extraordinary fusion which brings together the authentic steel of the Titanic shipwreck, which was resting on the ocean floor at a depth of 3’840 meters, and that of the one from the shipyards Harland & Wolff where the most luxurious ocean liner was built almost a century ago. This is how the DNA is captured; a myth is reborn. Other tributes to the sea giant, the hands of all the timepieces of the Titanic-DNA collection are inspired by the Titanic’s anchor. The small second counter at 9h and numerals on the dial remind of the Titanic steam counters. The deep black color of the dial is obtained with coal recovered from the Titanic. The Titanic-DNA collection is a limited edition to 2’012 pieces (2012 being year of the 100th anniversary of the Titanic) per models except the Titanic-DNA Tourbillon which is limited to 9 pieces.
*The rusted steel horological creations in the ‘Titanic DNA’ series features an oxidized steel bezel which is the result of an extraordinary blend of authentic steel from the wreck lying 3840 meters under the sea, and from the Harland & Wolff shipyard in Belfast, where the Titanic was constructed nearly a century ago. Official certificates of authenticity guarantee the origin of materials used.
Moon Dust DNA Collection
Introduced in 2009, Moon Dust-DNA is the second exclusive collection of Romain Jerome DNA of Famous Legends concept, featuring timepieces inspired by and created in tribute to the great legends of our times.
Legitimately proud of its Titanic-DNA collection dedicated to the world’s greatest maritime legend, Romain Jerome launched out into space in homage to the most fascinating human adventure of all: the conquest of space. Moon Dust-DNA embodies this incredible odyssey and features its main protagonists. It honours the symbol of this headlong race, distinguished by confrontation as well as occasional collaboration between the American and Soviet superpowers, whose main aim was to reach the Moon. The design of the Moon Dust-DNA collection is inspired by and incorporates the DNA heritage of the great players and major figures in the conquest of space. The materials composing the models in this collection incorporate authentic fragments from the aerospace universe such as moon dust as well as fragments of the Apollo XI and Soyuz space shuttles and the International Space Station (ISS).
Moon Dust-DNA features
- A lunar dial based on a mineral deposit including Moon dust;
-A 46 mm steel and titanium case incorporating steel from the Apollo XI space shuttle;
-Rusted steel paws including fragments of the Soyuz spacecraft; and
-A strap composed of fibres from a spacesuit worn during the ISS mission*.
Moon Dust-DNA "The Truth about Roswell"
Romain Jerome guarantees that the origin of each of these materials is duly certified by a legal document authenticated in Switzerland. Each piece in the Moon Dust-DNA collection will also be accompanied by a certificate from the Association of Space Explorers (ASE) saluting the approach of Romain Jerome and the tribute it is thereby rendering to the conquest of space.
Unprecedented in the field of watch making, Romain Jerome offers its customers the opportunity to acquire a part of history by creating highly emotional timepieces integrating the DNA of a legend. Its products are the fruit of Swiss watch making tradition and bear the label "Swiss made". They combine watch making complications, innovative materials and bold design.