CYRUS is a young and dynamic luxury watch brand founded by Julien and Laurent Lecamp. This Swiss watch brand is named after the conqueror Cyrus the Great, who 2,500 years ago was considered the king of the "four corners of the world". The headquarters of CYRUS WATCHES are located in Versoix, in the State of Geneva, Switzerland. The brand introduced its first two watch collections KUROS and KLEPCYS, at Geneva Time Exhibition 2011.
The CYRUS watch brand is closely related to two important figures of watchmaking region : Jean-François Mojon & Thomas Borer. Jean-François Mojon, winner of the Grand Prix de l’Horlogerie de Genève in 2010, and designer of the De Grisogono’s Meccanico and Harry Winston’s Opus X - has co-operated with CYRUS to produce the Klpecys timepiece Collection . Thomas Borer, the renowned businessman and former Swiss ambassador to Germany is the Brand ambassador for CYRUS Watches.
Origin of CYRUS Watch brand
Laurent and Julien are driven by the spirits of inventiveness and competitiveness, as well as the constant search for quality. Through their joint efforts and knowledge, they have given life to CYRUS.
Their unity and strength originate from their close family ties. They are double cousins; their fathers are brothers and their mothers are twins. They have been working on their ever accompanying project non-stop for several years. During the course of their studies, it seemed that their paths might separate for good. Lauren graduated at a business school in France while Julien became an architect and dreamed of realizing his plan of constructing a tower in Dubai.
Their professional experience has contributed greatly to the joint project while their abilities and knowledge complement each other, thanks to their distinctive characters. Being part of the international life has enriched their knowledge of people, their desires and needs. As an architect, Julien has undertaken the design and development of products. He is the person responsible for 3D animations as well as the complete graphic image of the trademark.
In close cooperation with Laurent, Julien, the architect and engineer, is responsible for the design, materials, and new trends. Laurent has been marketing and selling watch-making products in more than 60 countries for several years, and can therefore take advantage of his excellent knowledge of different markets and their requirements. Field work has provided him with even more benefits. He is a professor in the field of luxury products at business schools in France (EDHEC, SKEMA), and the University of Geneva (UNIGE). His global and integrated vision of the luxury product trade has guided him in taking over the company management. He also designed the marketing strategy and introduced the application of marketing and commercial tools.
Even though some people believe they like to play with ideas and turn things upside down, Julien and Laurent have decided to combine their knowledge in the realization of a watch-making project. This is how they began conquering wrists around the world. A Swiss investor, a visionary, who wishes to remain anonymous, has provided exceptional help to CYRUS. Without hesitation, the patron has shown confidence in the young cousins and decided to actively participate in the development and shaping the focus of the trademark. The headquarters of CYRUS WATCHES are located in Versoix, in the State of Geneva. The production and the after-sales service department are located in Le Locle, along with the research and development centre.
Historical importance of CYRUS brand Name
The name of the brand should reflect its values. The choice of name may often be difficult – unless the choice is evident in itself. As a name and personality, CYRUS matches the philosophy of the homonymous company perfectly.
CYRUS’s (or more accurately, CYRUS THE GREAT’s) talents did not include those which would designate him for the watch-making trade. Nevertheless, he became one of the key historic figures who inspired entire nations and altered their destinies – a harbinger of historic change from over 2,500 years ago. Historians describe CYRUS as a powerful, gifted, open-minded, and noble warrior. While respecting religious pluralism, he liberated conquered nations and treated his enemies as his friends. He embodied values which are scarce nowadays. Some consider CYRUS to be the precursor of the founders of human rights.
The famous Cyrus Cylinder is considered the first charter on human rights. In 1971, it was translated by the UN into all official languages. With this charter, Cyrus wished to extend his empire, institute religious tolerance, abolish slavery, and provide a free choice of profession. All of the events mentioned above occurred over 2,500 years ago.
Laurent and Julien have chosen the name CYRUS without hesitation due to the perfect harmony of his triumphant spirit and respect for human values with the spirit of their newly-founded trademark. Upon the first glance of a CYRUS watch you will notice the new and triumphant design that makes them unique and recognizable at first sight. Due to the extraordinary quality of their mechanisms, the watches, especially those of the KLEPCYS collection (a tribute to BABYLON, the scientific and intellectual centre, which was conquered by CYRUS), have been awarded two unique global patents.
A reminder of the CYRUS era: all precious metal watch collections are available in an 18-carat red gold medallion. It represents a replica of an antique coin now owned by CYRUS. The coin was fashioned in the kingdom of Lydia. Lydia was ruled by a rich king, Croesus, who CYRUS defeated. Later, Croesus became his advisor and faithful friend. Initially, the coin was made from alluvial golden sand deposited by the river Pactolus which flows through the territory once ruled by King Croesus.
The logo is the result of long and careful deliberation. The trademark logo reflects its energy and inspiration. The impression of roundness and perfection is reflected in the logo – in its graphic design and font type. The roundness which leaves nothing to chance is reflected by the watch cases, designed in accordance with the trademark’s principles. A similar inspiration can also be found in the company’s visual message (a sphere in the centre) and the store product display (a three-dimensional sphere is the centre of the display).
The three parts (circular sectors) are in perpetual motion. Their tops are open so that the energy can pass through them all the way to the core – the heart of the trademark. In it, all the energy of the trademark is concentrated. Three (rounded) sectors in perpetual motion represent the three main collections which comprise the trademark.
The name CYRUS is written in a special font in perfect synergy with the three-sector circle. The three parts may also be recognized visually in the name; the letters CY represent the first element in the form of a semicircle, the middle letter R creates balance, and the letters US conclude the word and mirror the first semicircular element. The name also forms a complete circle which symbolizes the energetic integrity. And lastly, the final detail: the name “Geneva” denotes the company’s headquarters. They are located in one of the best known Swiss cantons, alongside the headquarters of numerous other watch-making companies.
An imposing case with a diameter of 48 mm (including the crowns) boasts four walls in the shape of horns with a high quality finish, and encompasses the main watch mechanism. The slanting lugs for a black crocodile leather strap fit the wrist perfectly. The visible screws remind one of the three-part Cyrus brand logo. The retrograde hand moves along the 180° axis and changes colour (while rotating across 180 degrees) depending on the time of day (day or night).
Finally, the tribute to the famous Tower of Babel, “which towered to the heavens“, takes the form of a full moon with realistic crater images which links the watch to the sky. The lunar phases are represented by a black patch which gradually covers the full moon. When the moon is fully covered, the three-section Cyrus brand logo becomes visible. Time eventually conquers the waning moon. Three exceptional functions were developed in cooperation with Jean-François Mojon, the renowned developer who received the Best Watchmaker award at the Grand Prix d’Horlogerie de Genève.
The name Kambys comes from Cambyses which was the name of Cyrus The Great’s son and successor. The first letter has been changed to match the first letter of the other collections: Kuros and Klepcys. The ‘K’ stands for King, a reminder of Cyrus The Great. Cyrus has dared to launch a timepiece with manual twin-barrel winding and a seven-day power reserve.
Then there is the secret animation (between 9 and 12 o’clock), which is activated by simply pressing the crown at 9 o’clock. The text ‘limited edition’ then appears. Press it again, and the Cyrus Coin (the first coin in the history of humanity, produced under the reign of Cyrus the Great) appears to replace the previous inscription. Press one last time and... give flight to your imagination. The Cyrus logo appears, but if you so desire, we can personalize this animation according to your wishes. The design of the bracelet has also been carefully thought out. A perfect continuation of the curve of the timepiece, the strap also has at its centre an opening, at the heart of which there are three barrels in a mechanism which recalls the ‘abacus’ design of the power reserve.
The name Kuros comes from the Greek for Cyrus, the founder of Achaemenid Empire. The design of the Kuros collection does not aim to mimic or reinvent. Instead it represents the necessity of evolving in a departure from the conformism of the current era.
A case with a diameter of 44 mm (including the crowns) boasts four walls in the shape of horns with high-quality finish, and encompasses the main watch mechanism. The slanting lugs designed to hold a spare rubber strap fit the wrist perfectly.
The case back of every Kuros collection watch made of a gold and titanium alloy contains an identical copy of a more than 2,500-year-old coin, fashioned during the reign of Cyrus. Every titanium product from the Kuros collection is engraved with a special message for the owner, either on the coin or around the trademark logo: “Share the values of Cyrus the Great, the powerful conqueror, considered as the precursor of human rights. His spirit of conquest is still living in this timepiece.
Official website : http://www.cyrus-watches.ch/
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