Thursday, November 20, 2014

ArtyA 'Son of Earth' Classic Tobacco

Swiss luxury watch brand unveils Tobacco, the first timepiece with a dial to be fully clad in genuine tobacco leaves.

For this creation, Yvan Arpa has chosen leaves matching the precise shades he was looking for. Practically speaking, cigar-lovers will be free to choose the origin of their cigar leaves – Cuba, Ecuador, Brazil, India, Nicaragua, or beyond – as well as the brand to be used, ranging from Cohiba, Trinidad, Vegas Robaina and Montecristo to Cuaba.

The idea underlying all this is customization, which in turn is ArtyA’s leitmotif: creation and innovation to match clients’ tastes as closely as possible. For the Tobacco, if clients so request, the brand is even ready to use tobacco leaves from their own personal collections.

To give full expression to the contours and warm colours of the Tobacco, ArtyA has decided to endow it with a very sober steel case, aptly named the Classique. Round in shape, it comes in three sizes from 42 to 44 mm, sporting inserts on its sides made from Artyor – an exclusive ArtyA alloy – in gold/bronze colours, beautifully offsetting the warmth of the dial.Completing the piece, three openwork hands reveal the liveliness and intensity of the dial to the full.
As on all ArtyA limited-edition timepieces, the watch features a tailor-made strap, in a warm brown hue with brown overstitching –a perfect match for the tobacco leaves on the dial. Each hand-sewn strap, especially designed for the Tobacco, is individually made using Italian leather-working know-how: adding a natural, authentic touch that seems to spring straight from the tobacco fields of South America.

The Tobacco is a limited-edition release, available from ArtyA outlets or by contacting the brand’s website. It uses a Swiss-made automatic caliber and features a 42-hour power reserve. For something even more exclusively customized, the Classique case can be made from gold on special order. Each watch is officially engraved and numbered.

Technical details
Model: Son of Earth Classic Tobacco
Case: High grade steel 316 L
Engraved and screwed caseback
ArtyOr inserts
Double antireflection sapphire
Size: 42 mm
Dial with real tobacco leaves
Edition: unique piece 1/1
Artya automatic Swiss high end movement A82 in house
Power reserve: 42 hours
Price: 5,900 CHF

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