This year, ArtyA is introducing new generation timepieces from this successful line. Prevailing watchmaking standards are perhaps not the best way to measure the new Son of Sound Guitar Collection. By nature, these watches bear no resemblance whatsoever to existing timepieces. The Son of Sound ‘Guitar Collection’ really has rewritten the score.
Dark side of the Rock
The Son of Sound Guitar Collection also sports four new black variations limited to 99 pieces. The first, Black Betty, is the most radical. Featuring a black case, black back and black strap, the Black Betty belongs firmly to the Gothic pantheon – with a black metal backing track, of course.
|Black Gold 2|
Yvan Arpa has turned the volume up to 11. His passion of earlier days, born out of contact with legendary groups such as Kiss and Alice Cooper, is expressed here through decidedly unprecedented new models. The Bloody Son of Sound, for instance, will not be to everyone’s taste. Its (heavy) metal grey dial and bloodstains echo the spirit of a wild concert and a wall of decibels, with the Son of Sound screaming the notes right to the final finish. It features the patented ‘Guitar’ case design, in shiny black, mounted on a black-embroidered black strap.
|Bloody Son of Sound|