Thursday, January 15, 2015

MORITZ GROSSMANN Launches a New Online Presence

With a new slogan "Origin of a new time" and a fresh look MORITZ GROSSMAN presents the new web page. The online presence of the Glashütte watch manufacturer is now even more modern, elegant and clearly arranged. According to the latest technical requirements, the user can view the watch models of all collections on mobile devices (iPhone, iPad, tablet PC and other smart phones) in perfect quality.

Christine Hutter (CEO of Grossmann Uhren GmbH): "We wanted a fresh design with a user friendly, simple navigation structure, optimized for all mobile devices. And I think we succeeded. Visitors to our new website will find their way easily and with a few clicks they will get the most important information."

The new online presence reflects the high standard that Moritz Grossmann provides in quality and design of its products. The clear appearance and structure of the site facilitate intuitive orientation. The user can quickly and easily find out about the collection, the manufactory and the history of the company.

Christine Hutter: "With the new online presence, we present our new slogan. "Origin of a new time". This claim has a special meaning for us. Home is more than a place. Home is a feeling, an idea of origin and reliability. Moritz Grossmann found this home in Glashütte, the cradle of German watchmaking. And this feeling of home, we want to provide to our customers."

Moritz Grossmann was born in Dresden on 27 March 1826. He was considered a visionary among the great German watchmaker. His friend Ferdinand Adolph Lange convinced the most talented young watchmaker in 1854 to found his own manufacture in Glashütte. Besides creating a prestigious watch manufacture, Moritz Grossmann also had a penchant for social issues. In 1878 he founded the German School of Watchmaking. Moritz Grossmann died unexpectedly in 1885, his watchmaking company was dissolved.

The spirit of Moritz Grossmann's traditional watchmaking lives since 2008, again, because the trained watchmaker Christine Hutter discovered the old Glashütte watch brand "Moritz Grossmann" and let them protect. She forged many contacts with discerning collectors who shared her passion for horological values. Her plans began to mature. She drafted a concept, driven by the vision to launch an exceptional range of watches worthy of the Grossmann name. Her aim was to resurrect the brand heritage that had been dormant for 120 years, and thanks to the support of private watch aficionados, she was able to make her dream come true: On 11 November 2008, she founded MORITZ GROSSMANN GLASHÜTTE I/SA in Glashütte.

The horological excellence and the spirit of Moritz Grossmann are experiencing a comeback. The manufacture’s watchmakers are preserving his tradition without copying historic timepieces. With innovation and craftsmanship, a combination of traditional and modern manufacturing methods, precious materials, they are creating watches that stand for “Origin of a new time”.

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