Tuesday, February 10, 2015

German watch manufacturer MORITZ GROSSMANN opens their first boutique in Tokyo

The German luxury watch brand Moritz Grossmann from Glashütte has opened its first boutique in Tokyo (Koishikawa). Built in the premises of a former printing house, the boutique has an area of about 100 square meters and seven meters ceiling height.
The ambience of the boutique has delightfully harmonious colors and subtle lighting. For the interior designers the feel-good factor was very important for making the stay of customers an experience. A restored Heidelberg printing machine is reminiscent of the former printing company, but also old watchmaker tools have been integrated in the design of the rooms. Hanging gardens in the entrance harmonize with the cherry blossoms at Harimazaka Avenue.
The brand MORITZ GROSSMANN GLASHÜTTE I/SA was founded in 2008 in Glashütte and revives the tradition of craftsmanship by Moritz Grossmann. The young company focuses on its deep value and superior craftsmanship. Even the hands of the watch are produced in the manufactory. In 2010, Moritz Grossmann has introduced the first model BENU. There are now four models in the program. All watches are available in the newly opened boutique in Tokyo.

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