Tuesday, February 10, 2015

IWC Schaffhausen Opens New Boutique in the Miami Design District

The Swiss luxury watch manufacturer IWC Schaffhausen has announced the opening of its latest boutique in North America. It is located in Miami’s newest luxury shopping destination, the Design District. IWC’s other boutiques in the US can be found in the renowned international shopping cities New York City and Beverly Hills.

The Miami Design District is a neighbourhood committed to innovative design, architecture, fashion, and culinary experiences. It has transformed a once overlooked area of Miami into a lively destination for residents and visitors by combining lifestyle experiences with an environment that features exceptional architectural design.
Following the successful opening of the IWC Boutique in Bal Harbour, IWC is continuing to expand its presence in South Florida. The new Miami Design District boutique is not only a high-profile retail location for the company’s much-coveted timepieces, but also an expression of its core values of innovation and engineering excellence. The boutique, de­signed by IWC’s in-house team of architects and designers, reflects the company’s spirit and philosophy. Each of IWC’s six watch families is displayed within a unique architectural setting. The boutique features a mix of slate stone and dark woods set against touches of grey, white and chrome, reflecting the architectural style of the boutique’s modern art deco surroundings.
Much attention has been given to fine detailing and craftsmanship, which serves to further empha­size the technical pioneering spirit for which IWC is globally renowned. The range of special editions available exclusively in IWC boutiques is a unique attraction for visitors. The experience of acquiring an IWC timepiece provides long­lasting excitement, but it becomes that much more extraordinary when customers are able to obtain an extremely rare model.
IWC has created the Big Pilots’ Watch Perpetual Calendar Boutique Edition Miami (Ref. IW502640) exclusively for the opening. With its yellow hands and indices, the power of this watch is clear simply from its appearance. The imposing timepiece in its stainless steel case has everything required to raise the pulse of watch devotees to new heights. It starts with the wealth of complex technological features, including a perpetual calendar with a four digit year display, a perpetual moon phase display and a 7­day power re­serve.
The perpetual calendar takes into account all the leap years in the Gregorian calendar until 2100. All of the displays can be easily adjusted via the crown and advance automatically. The moon phase display shows the state of the moon in the northern and southern hemispheres. Ticking away inside the stainless steel case is one of IWC’s largest automatic movements, the 51614 caliber, with its efficient Pellaton winding system.  This timepiece, built to take control of the skies, is one of the most elaborate Pilot’s watches ever made by IWC.
Boutique Address
IWC Boutique Miami Design District
140 NE 39th Street
Suite 125
Miami, FL 33137
Tel.: +1 305 507 7488
Fax: +1 305 573 7641

Technical details
Model: Big Pilot’s Watch Perpetual Calendar Boutique edition Miami, Ref. IW502640

Power reserve display
Perpetual calendar with displays for the date, day and month
Perpetual moon phase display
Double moon phases for the northern and southern hemispheres
Four digit year display
Small hacking seconds

Caliber 51614
Frequency: 21,600 A/h / 3 Hz
Jewels: 62
Power reserve: 7 days (168 h)
Winding: automatic
Glucydur ®beryllium alloy balance with high precision adjustment cam on balance arm
Breguet spring

Case, dial and strap
Case in stainless steel, black dial, yellow hands and indices, black alligator leather strap, folding clasp in stainless steel
Glass: sapphire, convex, antireflective coating on both sides
Crown: screw in
Water-resistant: 6 bar
Diameter: 48 mm
Height: 16 mm

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