Swiss luxury watch manufacture Ulysse Nardin and its exclusive retail partner in the UAE, Bin Hendi Enterprises marked a new chapter as they officially opened the doors to the brand’s largest boutique in the world at the Dubai Mall under the patronage of H.H. Sheikh Mansoor Bin Mohammed Bin Rashed Al Maktoum.
Partners for over two decades, Bin Hendi Enterprises and Ulysse Nardin inaugurated the new boutique in the presence of guests of honor, President of Bin Hendi Enterprises, Mr. Mohi-Din Bin Hendi and CEO of Ulysse Nardin, Mr. Patrik P. Hoffmann who officiated the milestone event. Spanning 240 sq. m, the launch of Ulysse Nardin’s biggest boutique was held subsequent to the brand setting up its office in Dubai.
Ulysse Nardin delighted high horology enthusiasts in 2013 with the introduction of “Stranger”. A marvel timepiece, it married movement and design with music, playing a rendition of Strangers in the Night. In its second release, the in-house developed, self-winding, musical mechanical watch performs the Vivaldi melody, Violin Concerto in E. Best known for his violin concertos, Four Seasons, famed Baroque composer Vivaldi’s brilliance is bestowed on this limited edition of 99 pieces crafted from 18-karat rose gold 5N. This new timepiece is a symbol of the harmonious melding of tradition and technology.
Exhibiting a modern appeal, sleek lines are tempered by a repetitive circle motif with large Roman numerals marking the hours thus adding a casual air. Its aesthetic is further warmed by an original medallion on the back denoting its authenticity as an Ulysse Nardin musical masterpiece.
Ulysse Nardin’s biggest boutique also features a dedicated section and specialized watchmaker who will provide effectual customer service to Ulysse Nardin’s clients whenever required. As guests feasted their eyes on Ulysse Nardin’s pioneering blend of innovation and beauty at the recent boutique launch and exhibition, it is evident that the brand is all set to enrich its long history and mark many more milestones in the coming years.
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