Thursday, March 12, 2015

ArtyA Farfalla Collection - Son of Earth Butterfly Set

In 2012, ArtyA introduced the Son of Earth collection – and endowed it with the most beautiful and living things the Earth has to offer. One of the first designs in the line was the Farfalla.

These watches don’t simply reproduce the design, style and colour of a butterfly. Under the strict control of the relevant authorities, and with their full consent, for the first time ever artist D. Arpa Cirpka successfully incorporated genuine butterfly wings within the dial. All of ArtyA’s DNA is distilled in these timepieces: unique, tailor-made watches that are highly creative – and completely unprecedented in the field of watchmaking.

The Farfalla’s subtle butterfly wings from the Lepidoptera family are now enhanced with gold leaf. The blend of green, orange and black hues amid the gold leaf creates a unique colour balance; the interplay of the matching shades makes it look as if the gold is actually part of the wings themselves. Each tone naturally finds its place, the very particular texture of the butterfly wings reflecting light in an ever-changing way – varying with the place, the atmosphere and the time of day.

ArtyA really has outdone itself with the Farfalla, creating a living watch, alive with perpetual movement. The timepiece comes to life when the Farfalla is exposed to the light, displaying all-new reflections each time.
Faithful to its primary desire to create “Unique Pieces”, ArtyA offers its customers customized cases and hands. This timepiece has a set of hands decorated with a large ‘A’ floating above the butterfly dial. The case – here, a traditional round ‘Classique’ shape – will be available in several sizes, 42m and up.

The case features the side inserts that have become ArtyA’s aesthetic hallmark, too, along with a fine plating of ArtyOr, the brand’s exclusive alloy, offsetting the golden colours on the dial perfectly. The timepiece uses a Swiss Made three-hand automatic caliber and is set on a black leather strap featuring black hand-sewn top-stitching. This sober finish creates a discreet, authentic effect – all the better to highlight the natural beauty of the butterfly wings displayed on the Farfalla’s dial.

All range of « Son of Earth Butterfly Set » will be available during Baselworld 2015.

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