Bausele, the luxury Swiss-made watch brand carrying a distinct part of Australia in every timepiece – has been invited to fly the Australian flag at Baselworld 2015. Joining 1500 exhibitors from 40 other countries, Bausele will be the first Australian-designed, Swiss-made luxury watch brand to showcase at the watch and jewellery industry’s leading event, from March 19-26.
And Bausele – short for 'Beyond AUStralian ELEments’ – has plenty to showcase: eight collections, featuring individual styles across mechanical and quartz movements, including one boasting an innovative lightweight material made in partnership with Flinders University in South Australia.
Of the brand’s many unique selling points, one which is certain to attract Baselworld’s attention is every Bausele timepiece contains a defining natural Australian element – sand, red earth or coal. Subtly contained and displayed within its signature hollow crown; these elements forever link the watches and those who wear them to the Great Southern Land that inspired their creation and design.
But in the true spirit of luxury watchmaking, Bausele has a long-term commitment to the pursuit of innovation. Spearheading the exhibit will be the Terra Australis, a timepiece featuring a unique five-pronged diamond clasp on a 46mm case comprised of Bauselite – a material specially created and manufactured in partnership with the Centre for Nanoscale Science &Technology at Flinders University, South Australia. And for an extra home grown touch, the band is a combination of black rubber and genuine kangaroo leather.
Adding to that sense of pride is the fact Bausele will be the first Australian luxury watch brand to showcase at Baselworld, the epicentre of Swiss watchmaking prowess. In addition to the Terra Australis, Bausele will proudly present its other collections including The Kimberley (ladies), the classic Southern Hemisphere, The Yachting II, The Oceanmoon, The Vintage and The Noosa Limited editions.
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