Bell & Ross is celebrating 10 years of its iconic model by presenting an exclusive watch in a limited edition: the “BR 01 10th Anniversary”.
In 2005, a simple idea gave rise to the BR 01: the plan was to turn an aircraft cockpit into the best aviation watch: reliable, functional, accurate and easy to read. Switching, as if by magic, "from the cockpit to the wrist", with the BR 01, the aesthetic codes of contemporary watchmaking were reinvented. Since then, Bell & Ross has developed more than 150 models and fifty limited editions of this square watch which has, over time, become a true platform for creative watchmaking (tourbillon, tourbillon-timer, power reserve, skeleton, large date, GMT, chronograph) and innovative design (Flight Instruments, Heritage, Phantom, Skull, B-Rocket).
To celebrate 10 years of this legendary model, Bell & Ross is releasing an anniversary BR 01 in a limited edition of 500 pieces: the "BR 01 10th Anniversary".
In 2014, Bell & Ross revolutionized the design of the BR 01 when it launched the BR-X1, an extreme version of its iconic watch, robust yet sophisticated, with a high-tech sporty chronograph and its immediately identifiable geometry. Ultra-contemporary, the innovative design of the BR-X1 case, made from grade 5 titanium, really sets it apart, protecting it from any potential impacts thanks to the rubber and ceramic belt which acts as a defensive shield. Once again, the BR 01 proves to be a great timekeeper that it is in tune with its time.
The BR 01 was born of this simple yet groundbreaking idea: to turn an aircraft cockpit clock into a wristwatch. To ensure it is practical and easy to read, the numerals, hands and square case use the same principles as aeronautical instruments. Each detail has a purpose and a function. This avant-garde timepiece perfectly illustrates the motto "form follows function", the founding axiom of design theory.
Always on the lookout for cutting edge technologies, which have mainly originate in the industrial and military sectors, Bell & Ross is giving the "BR 01 10th Anniversary" the stamp of modernity by using high-tech ceramic. Preferred by high-tech industries for its reliability and resilience, high-tech ceramic holds a privileged position in the aerospace sector, with uses including the manufacture of parts subject to high temperatures or exposure to acids, corrosion and erosion. It is also found in the design of heat shields and noses for rockets.
As part of its on-going quest for excellence, Bell & Ross has reworked the high-tech ceramic in its Swiss workshops and developed a special manufacturing process that enhances the intrinsic qualities of this material, which is virtually scratch-resistant, pleasant to wear, soft to the touch and thermo-regulated, instantly reaching body temperature when worn. Almost as tough as a diamond, the high-tech ceramic developed by Bell & Ross is incredibly hardwearing, non-deformable, lighter than steel and hypoallergenic. Reminiscent of the antireflective finish used on aircraft instrument panels, the matte black ceramic is perfectly in tune with the aeronautical codes so crucial to the Bell & Ross philosophy.
The creation of a BR 01 in high-tech ceramic meant its designers had to rethink the already complex construction of its case. Resembling the nose of a spacecraft, the "BR 01 10th Anniversary" comprises a steel "box section" housed in a ceramic case, which is designed like a streamlined fuselage. Perfectly balanced, these two parts make a whole and reinforce one another, with the ceramic boosting the case’s resilience. This sophisticated case has a mechanical movement with automatic winding, which offers tried and tested reliability. The steel caseback sports a satin-finished micro blasted finish and is engraved with the logo: "10th Anniversary".
Sporting its high-tech ceramic uniform, the "BR 01 10th Anniversary" pushes back the boundaries of time and reinterprets the original values of the BR 01, enhancing their sophistication. Engraved and numbered, this limited edition of 500 watches is the ultimate expression of the evolution that has transformed a cutting-edge watch into this now iconic model.
Like the BR 01, the "BR 01 10th Anniversary" is designed according to aeronautical design guidelines. In line with a perfect creative vision, this piece has gone back to basics, breaking with watchmaking codes and affirming its practical nature. The simplicity of this commemorative watch conceals the highly sophisticated design which promotes readability: the shape of the hands is similar to those on an altimeter; the typography used for the numerals is identical to that on analogue aviation counters (Isonorm); the embossed dial features, numerals and index are in relief; the hands and index are covered in a white photo-luminescent coating (Superluminova®) that contrast with the black of the dial, ensuring they can be easily read both during the day and at night.
Model: BR 01 10th Anniversary
Limited edition of 500 pieces
BR-CAL.302. Mechanical automatic
Functions: hours, minutes, seconds
46 mm diameter
Matte black ceramic
Steel case back with the inscription "10th Anniversary"
Water resistance: 100 m.
Crystal: anti-reflective sapphire.
Hands, indices and numerals covered with a white photo luminescent coating (Superluminova®) and "10th Anniversary" inscription
Black rubber and ultra-resistant synthetic canvas
Buckle: pin. Steel with black PVD finish
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