Wednesday, March 4, 2015

Jaeger-LeCoultre opens its first New York flagship boutique at 701 Madison Avenue

Following Beverly Hills, Boca Raton, Las Vegas, Costa Mesa, Palm Beach, Aventura and Miami Design District, Swiss luxury watch manufacture Jaeger-LeCoultre opens its first New York flagship, located at 701 Madison Avenue.
From left to right: Ribbon-cutting with Jaeger-LeCoultre North America President Philippe Bonay, Clive Owen, Sarah Gadon, and Jaeger-LeCoultre CEO Daniel Riedo
An exceptional 700-square-foot area in the heart of Manhattan will now be devoted to the timepieces from the Manufacture, amid a revamped interior design pervaded by a sense of discreet luxury, serene intimacy and modern refinement entirely in tune with the prestige of Madison Avenue.

Echoing the 1,249 calibres created by the Manufacture since 1833, an entire wall of watch movements will be on show at ground-floor level, symbolizing the diversity of expertise cultivated by Jaeger-LeCoultre, from the world’s smallest mechanical movement, the Jaeger-LeCoultre Calibre 101, to the most complicated mechanisms housing over 1,400 parts.

A first area in the shape of a rotunda will serve to present the horological icons and latest collections of Jaeger-LeCoultre, such as the Reverso, the RendezVous, the Master, the Geophysic, the Duomètre, and the Deep Sea lines, highlighting the creativity and inventive spirit of the Manufacture. Grand Complications and High Jewellery pieces, epitomizing the various artistic crafts mastered by the Manufacture - gemsetting, enamelling, engraving, and mastery of horological complications - will also be showcasedin this exceptional venue, as well as the Atmos clocks.
 Infinitely more than just a boutique: this will be a true place of hospitality, of encounters and of discoveries thanks to its lounge intended for collectors, for brand devotees and for all connoisseurs who want to experience a true authentic horological experience, with refinement and quietness.
The new Jaeger-LeCoultre flagship is also an invitation to enter the fascinating world of the Manufacture and discover the expertise and virtuosity of its watchmaking experts united under the same roof, the upper floor of the boutique will entirely be reserved for a Jaeger-LeCoultre watchmaker who will handle maintenance, repairs and other interventions and ultimately share his passion. The Jaeger-LeCoultre New York boutique is open Monday through Saturday, 10 a.m. to 6 p.m.

Jaeger-LeCoultre boutique
701 Madison Avenue (between 62nd and 63rd street)
New York – NY, 10065

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