Monday, March 2, 2015

Liu Jo Luxury presents a preview of the Liu Jo Man watch collection at Baselworld

The Liu Jo Man Collection, Liu Jo’s first collection of men’s watches will be presented to international buyers in March at Baselworld 2015, the World Watch and Jewellery Show scheduled for March 19th – 26th in Basel (Hall 1.2 – Stand E05).

Liu Jo Man has been developed by Liu Jo Luxury, the brand established in 2006 by the license agreement between Liu Jo and Nardelli Luxury, a leading player in the jewellery and watch sector. Under the guidance of CEO and Creative Director Bruno Nardelli, the company is one of the few Italian industrial companies operating in the fashion sector at the international level. In addition, this year the company has welcomed amongst its shareholders the former Managing Director of Fossil, Stefano Abbati, who has also been appointed Vice President responsible for internationalization strategy and sales. 

The Collection
RIVA: With its steel or black case, RIVA can be considered a classic with a retro-inspired twist. Marked by clean, linear styling with a minimal watch band in black or brown leather, or in polished steel, this watch is also available in the total black version.

JET: Easy to read, elegant and minimal in steel and in black, the watch band is made of stitched leather. The black and brown colours are alternated with the white dial. Versatile and elegant, this watch is suitable for men seeking greater performance from their timepiece.
DERBY: A casual look for a watch that combines the two functions of a chronograph and a calendar. The case is made of steel or black IP and it is also available with a watch band made of high-tech fabric. Colours include black and steel, matched or total colour, for a flexible, non-conformist choice.
About Nardelli Luxury Spa
Nardelli Luxury Spa is amongst the leading players in the jewellery and watch sector, and with the Liu Jo Luxury brand it is now one of the few Italian industrial companies operating in the fashion sector at the international level.

Owing to the vision and strategies of the CEO and Creative Director Bruno Nardelli, in a short span of a few years Nardelli Luxury has established itself as a licensing leader in the jewellery and watch sector, becoming, according to the trade press, the case most studied in Italian universities.

Since 2014, the company has been the only company in the sector to promote a Graduation Award with the Comitato Leonardo, for young students, graduates or final-year university students for research on consumer styles and fast fashion customer needs, identifying the levers of communication and of more effective marketing. The award ceremony is held in the spring in Rome at the Quirinal Palace in the presence of the President of the Republic of Italy.

Liu Jo Spa
Founded in 1995 in Carpi (Province of Modena), Liu Jo S.p.a. plays a leading role in the fashion sector owing to a strategy that is capable of structuring a full selection extending from clothing to accessories and footwear, with total look collections for women, men and children. Presence and fame within the domestic market and throughout international markets are the consolidated result of a dynamic and advanced strategy, which reflects the eclectic spirit of Liu Jo in a vast portfolio of collections.

In addition to the partnership between Liu Jo Luxury and Nardelli Luxury, the company has launched Liu Jo Eyewear and Liu Jo Fragrances, two new lines that broaden the lifestyle concept of the brand even further, supported by the specific recognized competence of two distinguished partners, Perfume Holding for the perfume market and Marchon Eyewear for the eyewear market.

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