The Champs Élysées watch brand was founded by Keyvan Lamé, a passionate entrepreneur who has been involved in jewellery and luxury watch business since young age. Its creations celebrate an artistic vision of horology and carry subtle messages of love inspired by the femininely French elegance that is renowned the world over. Impassioned by precious timepieces, the Champs Élysées owner and founder has meticulously chosen the upmost and talented artisans who share the same passion for refinement and impeccable quality to craft its watches and exalt diamond marvels. As respectful of the past as it is enthusiastic about the future, Champs Élysées expresses a love of superb craftsmanship that is made to last.
|Champs Élysées Opera Royal|
Drawing on the expertise of master watchmakers and talented stone setters, Champs Élysées is an authentic brand that infuses a timeless touch to its creations. A newcomer to the Swiss fine watchmaking scene, the Neuchâtel brand offers their art exclusively to women. The models are entirely manufactured in Switzerland, with mechanical or quartz movements created in the beautiful tradition of watchmaking.
An independent family brand, Champs Élysées promotes values such as authenticity, excellence, contemporary and innovative design combined with boldness and creativity. Each model has a romantic story to tell, a passionate footprint of emotion and seduction.
Keyvan Lamé: Owner and Founder of Champs Elysées SA
Keyvan was born in Tehran, Iran, on 12 July 1972, and studied Physics & Mathematics. His family were in the gold & jewelry business and he always had an inquisitive mind about the business from a young age; Lamé was steeped in the watch industry even as a child. He started his business as a retailer for the Swatch Group, working with brands such as Omega, Longines, Rado, Tissot, Certina and Swatch.
Massimo Rossi: CEO of Champs Élysées
Massimo Rossi was born in Lugano (Switzerland) on March 2nd, 1963, and was educated in Switzerland. He is married with 2 children. As well as his Italian mother tongue, he speaks English, French, German and Spanish. He graduated from the Business University in Zürich (degree in Economics, summa cum laude), Switzerland.
His business background as a Swiss watch industry veteran includes:
- Product Manager positions at Siber Hegner (now DKSH) in Lausanne, Switzerland
- Marketing Services Manager, Tissot (Swatch Group) in Biel-Bienne, Switzerland
- Marketing Manager, Sector Sport Watches in Neuchâtel, Switzerland
- Expatriot position as Brand Manager of Sector Sport Watches and Maurice Lacroix in Madrid, Spain and in Paris, France
- International Marketing Manager, Maurice Lacroix, Desco von Schultess AG, Zürich
- Regional Sales Director, Versace Precious Items, Manno, Switzerland
- Head of Communications, Rado (Swatch Group), Lengnau, Switzerland
- Managing Director at Cuervo y Sobrinos, Capolago, Switzerland
Mahnaz Afshar: Ambassadress of Champs Élysées
Iranian actress, born on June 11th, 1977, in Tehran (Iran), graduated of the Hannaneh Art Institute. She made her screen debut by acting in a TV series called «Gomshodeh» (Lost). Her film career began in 1999 with a commercial success in the movie «Shoure Eshgh» (Passion of Love).
In 2015, Champs Élysées launched three ultra feminine jewellery watch collections: Estelle, Rive Blanche & Opera Royal - at the prestigious Baselworld fair.
Champs Élysées SA
Rue Saint-Honoré 1