CITIZEN Watch Company has won the gold prize at the “Eco Mark Award 2014” organized by the Japan Environment Association (JEA). This award recognizes CITIZEN’s contribution to the promotion of consumer awareness about the environment through its Eco-Drive watches. It is the first time ever that a watch company has won the gold prize, the highest honour of the award.
The Eco Mark Award was established in 2010 by JEA, in order to reward and recognise companies and organizations that make superior efforts to produce and promote environmentally friendly offerings, such as Eco Mark certified products. The goals of the award are to help consumers make eco-conscious choices of products and recognize companies that contribute to a sustainable society by making their products more environmentally friendly.
In 1996, CITIZEN received Eco Mark product certification as the first company in the watch industry to produce watches featuring “Eco-Drive.” This light-powered technology harnesses light from any natural or artificial source and converts it into energy for watches. Since then, CITIZEN has continued to lead the watch industry toward eco-consciousness through various efforts, such as making 99% of watches sold in Japan under the CITIZEN brand eco-friendly. These efforts include not only improvement of the performance of the environmentally friendly technology Eco-Drive but also fusing technology and beautiful design. The result is an attractive product lineup that allows consumers to choose a watch that not only matches their personal preference but also they can use for longer period.
CITIZEN has also contributed to the exposure of Eco Mark in various consumer-facing materials, including its product catalog, website, and in-store tools. This exposure has not only improved name recognition of CITIZEN’s Eco-Drive technology but has also contributed to increasing consumers’ consciousness about environmentally friendly products.
In 1970s, when quartz watches came onto the market as a major breakthrough in watch industry, CITIZEN already realized an issue caused by used batteries and began developing a light-driven watch. This resulted in the world’s first light-powered analogue quartz watch in 1976. Having overcome numerous hurdles to improving on the technology, this innovation was launched in the worldwide market in 1995 under the Eco-Drive name. Refinements of this technology have been ongoing. Now, it has won the confidence of the global audience, and environmentally conscious Eco-Drive is a key component of CITIZEN brand.
One major recognition of CITIZEN's efforts to improve this technology was receiving the Eco Mark product certification in 1996—the first company in watch industry to achieve this honour. CITIZEN views the Eco Mark as evidence of the value that the technology offers to our consumers and society. Achieving this recognition has further encouraged the company to drive forward with improving technology and product lineup. This includes the newly introduced the Eco-Drive Satellite wave F100 that features the world’s fastest signal reception speed of as little as 3 seconds, which was developed and produced pursuing better usability for consumers.
A futuristic extrapolation of a 19th century movement architecture now considered to be the historical signature of the Manufacture Girard-P...
In honour of a pioneer who inspired generations of scientists after him from Newton to Einstein, the high end writing instrument specialist ...
The Da Vinci Automatic wristwatch from this year’s Da Vinci edition, is a classically simple watch with three hands in a 40-millimetre round...
Young watch brand Straton Watch Co. is launching their latest addition, the Syncro, a stylish timepiece collection inspired by 1970s stopwat...
Founded by Nicolas Bartschat and Fabian Weis, the young watch brand Styrman & Crew is creating a new trend in the watch industry. Since ...
In 2017, Audemars Piguet presents a new women’s Royal Oak with a uniquely gem-set look defined by a swirling diamond relief pattern that gli...
Young watch brand Gruppo Gamma presents Mk IV, the newest version of its popular Vanguard collection. Introduced in 2014, the Vanguard draws...
BRELLUM is a young and independent Swiss watchmaking brand based at Porrentruy in the canton of Jura, the region better known as the cradle ...
British jeweller and watch maker Mo Eden presents his first men’s wristwatch: the MK1. Hand made in London’s Hatton Garden, the watch is bes...
Prestigious Swiss watch manufacture Vacheron Constantin announces the appointments of Juan Carlos Torres as non-executive President, and of ...
- ► 2016 (1573)
- Hublot Big Bang UNICO Chronograph Retrograde Kobe ...
- Ralph Lauren Stirrup Petite-Link Steel with Mother...
- Breitling Superocean II 36
- ANONIMO NAUTILO
- ANONIMO MILITARE CLASSIC
- Arnold & Son UTTE (New References)
- Chopard Mille Miglia GTS Collection - Automatic, P...
- Luminox RECON Leader Chronograph 8840 Series
- Louis Erard 1931 Chrono Vintage Limited Edition
- Van Der Bauwede Stardust Collection
- Van Der Bauwede SNAKE Collection
- Van Der Bauwede Shamrock Collection
- Van Der Bauwede NEB-K Garden
- Van Der Bauwede NEB-K Divine Collection
- Van Der Bauwede Legend Beverly
- DAVOSA Black Military Vintage Automatic
- Liu Jo Luxury Graduation Award on accessible luxur...
- Fine Arts News - Kirsty Mitchell ‘WONDERLAND’ Priv...
- Corum Admiral’s Cup Legend 42 Colette X Thomas Erb...
- Snyper Two Collection (New Models – 2015)
- Hermès - Slim d’Hermès Pocket So H
- Rado opens its first mono-brand boutique in Switze...
- IWC Schaffhausen Spitfire Perpetual Calendar Digit...
- Techné «French Anti-Gang Police» Limited Edition
- Audemars Piguet Royal Oak Chronograph “Italy Limit...
- Christopher Ward C8 P7350 Chronometer Limited Edit...
- NOBEL – Nobel Master
- Mauron Musy Lady Marmak Collection
- HERMÈS – Slim d’Hermès La femme aux semelles de ve...
- Hermès Clipper Sport
- Hermès Arceau Chrono Bridon (New Models - 2015)
- Hermès Clipper (New Models – 2015)
- Hermès Cape Cod Tonneau Gem-Set Rose Gold
- Hermès Arceau Le temps Suspendu Rose Gold
- Cyrus Klepcys Réveil
- Silvana Watches – Introduction & History
- Tissot Vintage
- Tissot T-Touch Expert (New Version)
- Tissot Flamingo
- “GENEVA AT THE HEART OF TIME – The Origin of Swiss...
- Dwiss Brasilia Limited Edition
- Alexander Shorokhoff “Alzenau” Collection
- Urban Jürgensen – New Collection 2015 - 1140L Leve...
- Chronoswiss Timemaster 150
- RAYMOND WEIL NEW TOCCATA
- Swarovski Watches - New Crystalline Oval
- Hermès Arceau Skeleton Steel
- Swarovski Octea Classica
- Louis Erard - EXCELLENCE SKELETON & 1931 SMALL SEC...
- Wenger Urban Watch Collection
- Wenger Attitude Watch Collection
- Wenger Roadster
- Wenger Edge Watch Collection
- MILUS Tirion Triretrograde TIRI200
- Adriatica Ladies 3811.51B3CH
- ADRIATICA 8212.R264CH
- Schwarz Etienne Ode à la Semaine (LA CHAUX-DE-FOND...
- Alexander Shorokhoff “BARBARA“Limited Edition
- Magellan Watch: Brand Profile, History and Product...
- Magellan Watches - 1521 Flowers
- CATOREX «1858 » C’Attitude Automatic
- CATOREX «1858 » C’Tradition
- CATOREX «1858 » C’ Vintage Limited Edition
- CATOREX « 1858 » C’Pure
- CATOREX «1858 » C’Chrono Tradition
- CATOREX C’TWINN
- Bulova Accu•Swiss Treble Collection Manchester Uni...
- Longines - La Grande Classique de Longines 100 Dia...
- Longines DolceVita
- Longines Elegant Collection
- Citizen becomes the first-ever watch company to wi...
- Longines Ladies Diamond Conquest
- Romano Alberti O-YOROI watch
- SCHWARZ ETIENNE Roswell Manufacture
- Hublot Celebrates the Cricket World Cup Victory wi...
- Swiss Watch Brand CLERC Launches New Ocean Conserv...
- Tutima M2 Chronograph
- Breitling Avenger Blackbird 44
- Caran d’Ache “Spirit of Switzerland” Writing Instr...
- Caran d’Ache Collection Privée
- Caran d’Ache 100th Anniversary Collection
- Caran d’Ache “Year of the Goat” Limited Edition
- URWERK UR-105 TA
- Racing Star Dean Stoneman Is New Brand Ambassador ...
- IWC Schaffhausen Big Pilot’s Watch Edition “Le Pet...
- Montblanc Meisterstück Miracle Pine Tree Writing I...
- Cabestan Triple Axis Tourbillon
- Hermès - Slim d’Hermès Perspective Cavalière
- Hermès Cape Cod GMT
- Dietlin – Raptor 2 Display Case for Luxury Watches...
- ZANNETTI Magnificum Goat Limited Edition
- CITIZEN Satellite Wave F100 Limited Edition
- Ulysse Nardin Dual Time Manufacture (New Versions)...
- IWC Schaffhausen Celebrates Annual Tribeca Film Fe...
- Louis Erard 1931 Small Second Vintage Limited Edit...
- Louis Erard Excellence Chrono Date Gold
- Louis Erard Excellence Chrono Moon Phase Gold
- Louis Erard 1931 Small Second Open Gold
- IWC Schaffhausen Ingenieur Perpetual Calendar Digi...
- Jaquet Droz - The Charming Bird in Pink Gold
- ▼ April 2015 (299)
- ► 2014 (2437)
- ► 2013 (1671)
- ► 2012 (1319)
- ► 2011 (877)
- ► 2010 (1425)
- ► 2009 (2066)
- ► 2008 (517)