Thursday, April 2, 2015

Ernest Borel Iris Collection

The Swiss brand Ernest Borel’s new Iris collection for women is an invitation to innocuous indulgence. In naming this collection Iris, Ernest Borel has presented women with a faithful timepiece on which they can rely forever. The moment they set eyes on the dial of their Iris watch, they can chart the exact course of time and discover a new symbol of harmony with each glance, like a slowly unfolding rapture.
In the language of flowers, the iris is seen as a symbol of love and   trust. Beyond its hours, minutes, seconds and date functions, the Iris has the last word in elegance.  Its eclectic design and symbolic inspiration subtly draw the eye towards the finely wrought details and exemplary finishing.  Its Swiss-made automatic mechanical movement, visible through a sapphire crystal case back, bears witness to the expertise of Ernest Borel.
With its blend of power and delicacy, the identity of the Iris is both classic and original. Its patent white strap and folding buckle combined with the rose-gold PVD treated steel  case perfectly demonstrate Ernest Borel’s ability to  dance between genres, while the shapes subtly positioned on  the  dial  affirm  a  distinctive  character.  The  gentle  finesse  of  its  design  and  shape  offer  the  perfect  setting  for  the illustrations of butterflies and flowers gracing its white dial.  The ensemble is crafted with meticulous attention to detail; from the crown bearing the Ernest Borel emblem to the hour-markers composed of eight diamonds and gilded Roman numerals encased beneath a sapphire crystal. With its 33.5 mm case, the Iris is the epitome of feminine elegance.

Technical details

Iris Collection


Caliber 2671
Swiss made automatic movement, Diameter 7.75mm, 25 jewels
Power reserve 38h, 28'800 vibrations/h
Rhodium plated, Circular graining, Blued screws

Hours, Minutes, Seconds, Date

Rose gold PVD case, Diameter 33.5mm, Case back see-through sapphire
Water resistance:  50 meters (5 bar / 165 ft)

White dial, Golden Arabic numerals, 8 diamonds, Golden hands, Date indicator

White leather strap
Folding buckle

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