Tuesday, April 21, 2015

IWC Schaffhausen Celebrates Annual Tribeca Film Festival® Gala in New York

At the Tribeca Film Festival® in New York, Swiss luxury watch maker IWC Schaffhausen toasted the art of filmmaking and showcased their support for emerging artists at the third annual “For the Love of Cinema” gala dinner. IWC CEO Georges Kern cohosted the evening with Tribeca Film Festival® founders Jane Rosenthal, Robert De Niro, and Craig Hatkoff. The luxury watch manufacturer delighted the 250 notable guests with the presentation of the IWC Filmmaker Award, which went to this year’s honoree, Deb Shoval. IWC brand ambassador Christoph Waltz and the host, comedian Joel McHale, entertained the star-studded crowd before an exclusive performance by famous singer Sarah McLachlan closed the evening’s event.

The picturesque “For the Love of Cinema” dinner was held at the popular Tribeca venue Spring Studios, where guests were greeted by the comedic relief of McHale’s performance. IWC CEO Georges Kern welcomed esteemed IWC brand ambassador Christoph Waltz, Tribeca Film Festival judges Gloria Steinem, Christine Lahti, Rachael Harris, and Michael Rapaport, and Tribeca Film Festival cofounders Jane Rosenthal, Robert De Niro, and Craig Hatkoff to the “For the Love of Cinema” dinner.
Aside from McHale’s humorous number, a true highlight of the celebratory evening was the presentation of the IWC Filmmaker Award to Deb Shoval. Her film project “AWOL” left a profound impression on jury members Georges Kern, CEO of IWC Schaffhausen, Ryan Harrington, Vice President of Artist Programs at Tribeca Film Institute, Paula Weinstein, Executive Vice President of the Tribeca Film Festival, and last year’s award winner, Jay Dockendorf.

The Swiss luxury watch manufacturer founded its IWC Filmmaker Award several years ago to support emerging filmmakers on their path of innovation and creation. IWC presents the award as part of its commitment to the film festivals of Beijing, Zurich, London, and Dubai, and now for the third time in its role as Official ‘Festival-Time’ Partner of the Tribeca Film Festival in New York City. The non profit affiliate Tribeca Film Institute, which supports both new and established filmmakers with grants and professional development, invited filmmakers to submit their scripts for the IWC Filmmaker Award in advance. Those whose innovative artistic approach impressed the jury made it to the short list.

IWC CEO Georges Kern presented this year’s award winner Deb Shoval with the $25,000 film grant as well as a Portofino Hand-Wound Eight Days Edition “TRIBECA FILM FESTIVAL 2015” (Ref. IW510111). IWC created this special timepiece – limited to just 100 watches – in honor of its partnership with the Tribeca Film Festival. Apart from this, the brand auctioned off the Portofino Monopusher Edition “TRIBECA FILM FESTIVAL 2015” Unique Piece (Ref. IW515105) in 18-carat white gold at an online-only auction through Christie’s and garnered $50,000, with the entire proceeds supporting Tribeca Film Institute.

After the presentation of the IWC Filmmaker Award came the second highlight of the evening: a private performance by well-known singer Sarah McLachlan, whose musical talents were enjoyed by the star-studded crowd.

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