Thursday, April 23, 2015

Swiss Watch Brand CLERC Launches New Ocean Conservancy Program

Openwater Heroes is CLERC’s new Ocean Conservancy Program dedicated to generating and expanding awareness of specific ocean conservancy initiatives throughout the world. Every year, CLERC will promote and raise awareness for specific causes dedicated to preserving the beauty and health of world’s marine ecosystems. The individuals spearheading these causes will be selected as CLERC Openwater Heroes then recognized and rewarded for their efforts and leadership.

CLERC CEO, Gerald Clerc, himself a certified scuba diver, believes the oceans are increasingly being threatened by industrialisation, consumption, and energy exploration. Yet the beauty of the wide oceans and the life they contain is a gift to all mankind and deserves protection and preservation.

CLERC’s Openwater Heroes promotional efforts will undoubtedly benefit from the brand’s newly-announced partnership with Sub Aviator Systems – making it the first Swiss luxury dive watch company ever to conceive and test its watches in partnership with a submarine builder at their underwater testing facilities.

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