Prestigious Swiss watch manufacture Vacheron Constantin celebrated the grand opening of its first Latin American boutique in São Paulo, Brazil, with an event dedicated to Art & Culture hosted by Yann Bouillonnec, Vacheron Constantin International Director, and Valeria Rochon, Vacheron Constantin Latin America & Caribbean Brand Director. Vacheron Constantin invited a prestigious selection of guests for an intimate concert conducted by world renowned orchestra director Inma Shara, followed by a dinner at Shopping Cidade Jardim, home of the Vacheron Constantin boutique.
Before guests entered the beautifully decorated concert and dinner area, they walked through an Instituto Criar artwork experience, showcasing pictures and quotes from a documentary worked on in collaboration between the school and Vacheron Constantin. The documentary, filmed by Instituto Criar students who travelled to the manufacturer in Geneva in January 2012, was playing as well, showing their vision of the transmission of knowledge between student and teacher, and watchmaker and apprentice.
Vacheron Constantin’s decision to open its first Latin American Boutique in Brazil follows a historical pattern, as the brand has been present in Brazil for almost 180 years. The Maison first established a commercial presence in Rio de Janeiro by opening an official representative in 1835. Vacheron Constantin archives indicate that the same year, 16 watches were sent to our first correspondent in Brazil. Then in 1907, some 180 Vacheron Constantin Chronomètre Royal were sold to Brazilian customers, responding to the demand of the market in terms of quality and solidity.
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