Monday, April 20, 2015

Vacheron Constantin Opens Its First Latin American Boutique in Sao Paulo, Brazil

Prestigious Swiss watch manufacture Vacheron Constantin celebrated the grand opening of its first Latin American boutique in São Paulo, Brazil, with an event dedicated to Art & Culture hosted by Yann Bouillonnec, Vacheron Constantin International Director, and Valeria Rochon, Vacheron Constantin Latin America & Caribbean Brand Director. Vacheron Constantin invited a prestigious selection of guests for an intimate concert conducted by world renowned orchestra director Inma Shara, followed by a dinner at Shopping Cidade Jardim, home of the Vacheron Constantin boutique.
After the ribbon cutting event at the Vacheron Constantin Boutique, guests were escorted to the newly opened venue, Casa Bossa, for a welcome cocktail and the chance to see the boutique’s in-house watchmaker at work. On display were exceptional Vacheron Constantin timepieces from the Patrimony, Traditionnelle and Métiers d’Art collections, highlighting the Art & Culture theme of the night. Among these timepieces was the impressive Traditionnelle Calibre 2253, boasting a high complication caliber with hours, minutes, small seconds at 6 o’clock, tourbillon, equation of time, sunset/sunrise time, perpetual calendar and 14 day power reserve.

Before guests entered the beautifully decorated concert and dinner area, they walked through an Instituto Criar artwork experience, showcasing pictures and quotes from a documentary worked on in collaboration between the school and Vacheron Constantin. The documentary, filmed by Instituto Criar students who travelled to the manufacturer in Geneva in January 2012, was playing as well, showing their vision of the transmission of knowledge between student and teacher, and watchmaker and apprentice.
Before the dinner began, guests were invited to a private concert conducted by the verytalented Inma Shara, one of the brightest representatives of the new Spanish generation of orchestra conductors. The orchestra she directed was composed of the best musicians fromSão Paulo, who currently play at the following local institutions: Orquestra Sinfônica do Estado de São Paulo, Orquestra Sinfônica Municipal de São Paulo, Orquestra do Theatro de São Pedro, and the Orquestra Sinfônica da Universidade de São Paulo. The concert ended with a local traditional song that is very close to the heart of all Brazilians, “Mourão de Guerra Peixe”. Cesar Guerra-Peixe (1914- 1993) is the son of a Portuguese who came to Brazil in 1893. The work “Mourão”, originally written by his pupil Clovis Pereira, has a singing style from north-eastern Brazil that has always fascinated the composer with strong melodies and a tempo marking presence in the work from start to finish.
The Vacheron Constantin boutique located on the ground floor of Shopping Cidade Jardim is a warm and intimate 113 square meters space and the ideal place to welcome watch collectors and connoisseurs. The interior design of the boutique uses elegant materials, such as wood, bronze and leather, creating a refined and luxurious environment, which perfectly aligns with the spirit of the brand. Two custom-made Murano crystal chandeliers grace the center of the boutique. Conveniently located in the boutique, a Vacheron Constantin qualified watchmaker offers various after-sales services. Through this innovative interaction the brand establishes brand loyalty and saves time on repairs.

Vacheron Constantin’s decision to open its first Latin American Boutique in Brazil follows a historical pattern, as the brand has been present in Brazil for almost 180 years. The Maison first established a commercial presence in Rio de Janeiro by opening an official representative in 1835. Vacheron Constantin archives indicate that the same year, 16 watches were sent to our first correspondent in Brazil. Then in 1907, some 180 Vacheron Constantin Chronomètre Royal were sold to Brazilian customers, responding to the demand of the market in terms of quality and solidity.

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