Thursday, May 7, 2015

Armin Strom offers Opportunity to Create One-of-a-Kind Timepiece highlights 2015 Gumball 3000 Benefit Auction

For the 2015 Gumball 3000 Foundation benefit auction this May, ARMIN STROM will offer the opportunity for the top bidder to create a unique ARMIN STROM timepiece, as part of an immersive horologic experience at the company's manufacture in Biel/Bienne, Switzerland. The auction winner will collaborate with company experts to customize an award-winning ARMIN STROM Skeleton Pure, including special engravings and PVD colorization of the baseplate and bridges.

Founded in 2013, the Gumball 3000 Foundation benefits disadvantaged youth through education, recreational and environmental focused projects around the world, working alongside established charities and multiple global commercial partners, to assist in their charitable efforts and to guide their respective philanthropic attentions to causes that Gumball 3000 can identify from its unique position as a successful youth culture brand.
The ARMIN STROM lot will be a highlight of the 2015 Gumball 3000 auction, conducted online by the prestigious Christie’s Auction House from May 23-29, during the multi-continent car rally. The special package is one of seven items of sports, celebrity and automotive memorabilia to be auctioned. Proceeds will benefit the youth-related charities supported by the Gumball 3000 Foundation, including The Tony Hawk Foundation, When You Wish Upon a Star, The Nelson Mandela's Children's Fund and The Sir Milton Foundation. Last year's auction raised more than $617,500.

After an exclusive tour of the watchmaking manufacture, the auction winner will collaborate with ARMIN STROM owner, Serge Michel, and director and master watchmaker, Claude Greisler, to create special engravings for the stainless steel Skeleton Pure. The custom designs can be hand-engraved on the front and/or back of the movement and the front "lip" of the bezel. The winner can also select the color for the PVD coating of the baseplate and bridges that emphasize the movement's intricate mechanical design.

The manual wind Skeleton Pure features the ARMIN STROM's double-barrel Calibre ARM09-S, with an eight-day power reserve and small seconds sub-dial. It recently earned the prestigious International Red Dot Award for Excellence in Product Design. ARMIN STROM is the official watch partner of Gumball 3000 for 2015. In addition to this unique auction lot, the company created a limited edition Gumball 3000 collection to commemorate this year's rally.

Founded by English entrepreneur Maximillion Cooper, Gumball 3000 attracts thousands of fans around the world. Drivers this year are travelling from Stockholm to Las Vegas, through Oslo, Copenhagen, Amsterdam, Reno, San Francisco and Los Angeles. ARMIN STROM will also sponsor and drive a car in the rally.

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