Monday, May 11, 2015

CVSTOS Watches - Introduction

Named after the Latin word for Guardian (or Custodian), CVSTOS was founded in 2005 by CEO Sassoun Sirmakes and Chief Designer Antonio Terranovato represent a new way of preserving time while being always one step ahead of time, focusing on a distinctive cutting edge approach to high-end watchmaking.

Sassoun Sirmakes, of Armenian ascendancy and born in Geneva (1983), has since his childhood been immersed in high watchmaking, as the son of Franck Muller Watchland Groupco owner and chairman Vartan Sirmakes; he dominates every aspect of the watchmaking industry and from early on was set to create his own independent brand – a brand that could exude an avant garde definition of the traditional art of watchmaking through ultra contemporary technique and aesthetics.

Antonio Terranova provided the look that has been defining CVSTOS since the inception of the brand; born in 1967 in the very heart of the Swiss watchmaking industry (La Chaux-de-Fonds), he has embraced watch design and worked for several top-notch brands such as Cartier, Piaget, TAG Heuer, Breitling, Ebel and Zenith – until moving on to fulfil the dream of launching his own company with Sassoun Sirmakes, inspired by the innovative aerospace and automotive industries.

The CVSTOS headquarters are based in the historical Saint Gervais quarter in Geneva, complemented by a production site close to Ferney-Voltaire and the Swiss border. Average price of CVSTOS timepieces range between 8,000 and 30,000 CHF.

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