The emblem, inspired by the snow cap of the Mont Blanc and symbol of the highest standards of perfection, is paired with the ink shades to represent the life and soul of Montblanc, and the desire to always evolve through innovation. Inside the boutique, alongside the black lacquered wall panels, recalling the uniqueness of Montblanc precious resin, an animated artistic ink flows on large screens. A central feature of the new boutique, this living artwork triggers emotions and creates an atmosphere that is uniquely Montblanc, evoking both the Maison’s dynamism and trajectory as it keeps evolving with the times to deliver products of perfect modernity and functionality.
The selection of refined materials inside the boutique not only express the Maison’s European codes of elegance and spirit of craftsmanship, but also serve to identify each category by the distinct materials with which they are usually associated. Watchmaking is brought to life through the use of bronze sheen brass, leather and wood; black leather and walnut wood reflect the Maison’s leather goods expertise; while lacquers and fine metals evoke writing instruments and jewellery.
On entering the space, the customer is invited to explore the Montblanc story on his or her own terms, to discover the diversity of the product offering in areas dedicated to each category, and to learn about the Maison’s longstanding heritage by interacting with each piece. In the spirit of sharing the passion for fine watchmaking, a well balanced triangular shaped Gallery Table designed in wood by Noé Duchaufour Lawrance highlights Montblanc’s unique position in the watch industry combining tradition, innovation and groundbreaking aesthetics. Nearby, an interactive screen offers an immersive experience that gives unprecedented insight into the elaborate and skilled world of Montblanc watchmaking.
At the rear of the boutique, the Manufacture Bar is the place where customers can engage with product experts and those who want to enjoy the pleasure of writing will have the opportunity to test all types of writing instruments, different nibs and inks. Montblanc trained staff will also introduce them to the Montblanc digital corner where digital enthusiasts can test Maison’s latest Screen Writer editions, experiencing the ways in which the art of writing has been transposed to the digital world.
In the Leather Atelier, the focus is on a touch and feel experience, where Montblanc’s expertise, know how, creativity and collections are revealed through the senses. The sight, feel and smell of fine Italian leather can be enjoyed by browsing the unique leather library containing more than 50 different skins inside bound books. In the Collectors Lounge, an intimate space where curves and straight lines play off each other, collectors can view limited editions or experience Montblanc customization services, from embossing leather goods or bespoke Creation Privée personalization, in the most comfortable and private setting.
A milestone in Montblanc’s long history, the sophisticated and contemporary environment invites existing connoisseurs and new generations of customers to discover the Maison’s rich heritage in an authentic and uncomplicated way. An immersive space where they can truly appreciate the thoughtfulness, passion and skill invested in every single Montblanc piece.
The first Montblanc new concept store will open in Taipei, followed by further concept stores opening worldwide in the coming months.