Monday, May 11, 2015

Montegrappa Opens its New Monobrand Boutique in Mumbai's Palladium Shopping Mall

With deserved fanfare, Montegrappa has arrived in Mumbai, the pulsating financial capital of India. Montegrappa India, a joint venture between Montegrappa and Matrix Distributors, has opened a monobrand boutique, concurrent with the opening of a boutique in New Delhi, in Mumbai's Palladium Shopping Mall, celebrated with the participation of Bollywood actor, Saif Ali Khan.

Khan has established himself as one of the most popular actors of Indian cinema. With a career spanning nearly a quarter-century, he has starred in over 50 films and is a multiple-award winner. Among them are a National Film Award, three IIFA Awards, three Zee Cine Awards, four Star Screen Awards and six Filmfare Awards, and was honoured by the Government of India with the Padma Shri in 2010.

Thanks to the growing number of high net worth income individuals in India, Montegrappa has been presented with an opportunity to offer its finely-crafted pens and luxury accessories to a growing, discerning market. Most relevant for Italy’s oldest manufacturer of fine writing instruments is the knowledge that India has traditionally put great emphasis on education, while a love for writing naturally comes to India’s cultured and sophisticated populace.

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