Thursday, May 7, 2015

Sensational Chinese singer G.E.M. becomes the new TAG Heuer ambassador in Asia

Swiss watch brand TAG Heuer has announced a partnership with G.E.M., a young, beautiful and talented singer from Asia with a powerful voice and a much-emulated look. She’s hugely successful and, at just 24, loved and admired by youngsters throughout China and Asia, who know her songs by heart.
An established singer, composer, dancer, musician and actor, G.E.M. - which stands for "Get Everybody Moving" - performs in front of tens of thousands of fans. Each of her videos is a genuine event, and she shares her life with her army of fans on Chinese social media. Late last year, she was chosen by China Central Television (CCTV) to perform live in front of the entire country at the Chinese New Year concert. And now G.E.M. is making the most of her fame by heading into space. She is actually receiving her training in Russian space station – the space flight will be taking off from Mojave, United States.

G.E.M. is a true character and an extraordinary trailblazer - very much in the TAG Heuer mould. She joins the family of TAG Heuer ambassadors - Cara Delevingne, David Guetta, Cristiano Ronaldo, Maria Sharapova and many others.

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