Endorsed by the Senna family for the occasion of the launch of Senna collection with TAG Heuer, the hologram of Ayrton Senna was a world premiere. It painstakingly recreated the Brazilian Legend in classic racing attire, dressed in overalls and with his helmet held beneath his arm. Using a sample of pre-existing audio, Ayrton glanced at his watch before addressing the audience.
Fernando’s drive in the MP4/4 was captured for a promotional film, and was shown to the audience during the event. The footage includes him battling teammate Jenson Button, who drove this year’s McLaren MP4-30, the car that reunites McLaren, Honda and TAG Heuer for the first time in 25 years.
|TAG Heuer Ayrton Senna Chronograph (1991)|
1. The TAG Heuer Formula 1 Chronograph Senna Edition
A 43mm-diameter quartz chronograph measuring to the nearest tenth of a second and with date function. Anthracite grey dial, three counters and elegant touches of ‘Legend’ red to give it the racing spirit – the same red as the famous stylized Senna ‘S’, on the dial, case back and bezel, complete with a tachymeter scale.
2. The TAG Heuer Formula 1 Chronograph Senna Edition
A 43mm-diameter quartz chronograph measuring to the nearest tenth of a second and with date function. Also available with a black dial, three counters, and touches of yellow and green – a reference to the colors of Ayrton’s racing helmet, which are also the national colors of Brazil. Ref: CAZ1013.BA0883
3. The TAG Heuer Carrera Calibre 16 Chronograph Senna Edition
A 44mm-diameter automatic chronograph with date function. Anthracite grey sunray dial and three
counters. The watch also features the famous stylized Senna ‘S’ in red lacquer, on the dial, case back and bezel, with a tachymeter scale. Elegant touches of ‘Legend’ red, the same shade as the Senna ‘S’, also accentuate the watch's racing spirit and Senna brand´s performance style. The timepiece is completed by the ‘Legend’ steel bracelet. Ref: CBB2010.BA0906
A 44mm-diameter automatic chronograph, available in an ultra-light black titanium version, equipped with a rubber strap with a dynamic tire-tread design. Ref: CBB2080.FT6042.