Wednesday, June 3, 2015

Hublot celebrates 10 Years of Hublot’s iconic “Big Bang” with the launch of an exclusive new exhibition at Harrods

Press members joined Ricardo Guadalupe, CEO of Hublot, Benoît Lecigne, Brand Director for Hublot United Kingdom, Ireland, France & Belux, and Jason Broderick, Harrods Fashion Director of Menswear, Sports and Fine Watches, to officially inaugurate a never before seen exhibition at Harrods, the revered London department store, including interactive showcases and stunning neon lights. Roy Hodgson, manager of the England national football team and former English footballer, attended the event as Hublot’s guest of Honour.

This is the first stop on the “Big Bang Grand Tour”after Munich in April, an exhibition which will travel the world stopping, among others, in Paris, New York, Hong Kong and Tokyo. The radical neon lit window displays highlight how the brand never stops bringing tradition into the future through four iconic themes: the celebration of the 10th Anniversary of Big Bang, World class collaborations such as Ferrari and Football Teams, Ladies revolutionary pieces and Watchmaking expertise showcasing the Art of Fusion.
The Innovative and playful interactive displays of the “Big Bang Grand Tour” will immerse visitors in a virtual journey around Hublot’s watchmaking universe, examining the brand’s DNA and revealing the stories behind Hublot unique design, innovation and craftsmanship.
After discovering the extraordinary diversity of the materials developed and created by the watch brand thanks to a leap motion screen from the latest technology, visitors will literally explore the UNICO movement developed and manufactured in-house. They will then understand the passion shared by all Hublot Brand Ambassadors, including Bar Refaeli, Kobe Bryant, Dwyane Wade, Michael Clarke, José Mourinho, Pelé, Usain Bolt, Justin Rose and Lang Lang.
And eventually, they will have the opportunity to learn the key stages in the design of a Big Bang watch through a “Manufacture” exhibition of pictures, shot by Fred Merz.
Three models being previewed in the United Kingdom will be on display: Two pieces from the “anniversary” collection, Big Bang Tourbillon 5-dayPower reserve Indicator Full Magic Gold, Big Bang “10 Years” Haute Joaillerie Full Baguettes Black Diamonds and one from the emblematic Classic Fusion Collection, the All Black version 8 Days Power Reserve. These watches epitomise Hublot’s astonishing virtuosity and sublime craftsmanship combining timeless elegance with contemporary materials and aesthetics.

From 31st of May to 28th of June in Brompton Road windows and Pop-up store 6 may 2015.

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