Friday, July 10, 2015

IWC Schaffhausen Announces Partnership with Festival du Film Francophone d’Angoulême

As official partner of the Festival du Film Francophone d’Angoulême, the Swiss luxury  watch manufacturer now promotes French-speaking films from various countries including France, Belgium, Luxembourg, Canada, Switzerland, Africa and the Middle East. The festival will be held for the eighth time in the French city of Angoulême from 25 to 30 August 2015 and celebrates the diversity and rich legacy of French filmmaking. Under the chairmanship of Jean-Hugues Anglade, the jury will be handing out the “Valois” award in a total of eight categories. IWC Schaffhausen awards the “Valois IWC du Réalisateur” (best director award), and the winner receives an exclusive IWC watch.

The Swiss luxury watch manufacturer’s passion for filmmaking has taken it all over the globe. As an official partner, IWC Schaffhausen already supports international film festivals in Beijing, New York, Zurich, London and Dubai. With its latest involvement in the Festival du Film Francophone d’Angoulême, IWC pays tribute to the importance of French speaking cinema.
Since its founding in 2008, the Festival du Film Francophone d’Angoulême has established itself as a unique celebration of cinema from French-speaking countries. Although still relatively young, the festival is an important platform for budding talent and has established a place for itself among actors, producers, directors and cinema lovers as one of the industry’s more important events. For the eighth time, from 25 to 30 August 2015, the festival will present an exclusive series of films shot in French. After a rigorous selection process, ten films from France, Belgium, Luxembourg, Canada, Switzerland, Africa and the Middle East remain in the running for one of the coveted “Valois” – the awards presented, among other things, to the best film, the best director, best actress and best actor. The jury is made up of high-calibre personalities from the world of cinema. This year, a jury under the chairmanship of Jean-Hugues Anglade will be among those selecting the winners. As part of the closing ceremony for the “Valois IWC du Réalisateur” to honour the best director on 30 August 2015, IWC Schaffhausen will also present the winner with an exclusive IWC watch and host a dinner under the motto “Pour l’amour du cinéma”.

No less a personality than John Malkovich recently took part in a short film to relaunch the Pilot’s Watches. The spotlight was on Jean Reno for the launch of the revised Portugieser line while Kevin Spacey took the lead role in a theatre piece about the Da Vinci watch family written especially for IWC. Cate Blanchett was not only present at the launch of the IWC Vintage Collection, but has also taken part in films and photo shoots with star photographer Peter Lindbergh in Portofino. Accompanying her were fellow actors Emily Blunt, Ewan McGregor, Christoph Waltz and Zhou Xun. Apart from this, watches from IWC have been favourite accessories in countless Hollywood movies and US TV series.

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