Monday, July 27, 2015

IWC Schaffhausen Inaugurates Its First Boutique in Baku

The 77-square-metre boutique comprises a 47-squaremetre sales area and a sophisticated lounge with a library. The central element of the boutique is a stunning wall of smoked glass. It divides the space into two parts and separates the showroom from a spacious yet intimate lounge to create a relaxed ambience for guests to further explore the watches in depth.

Developed exclusively by IWC’s in-house team of architects and designers, the boutique reflects IWC’s corporate design philosophy with shades of white and brown. It is fitted with wood finishes, high-quality fabrics and custom-made furniture, creating an elegant and welcoming atmosphere.
Guests can discover the fascination of aviation through the Pilot’s Watches, then plunge into the world of the Aquatimer, travel to the Italian seaside with the Portofino and Portofino 37 mm timepieces and feel the spirit of performance engineering with the Ingenieur collection. Each product family has a dedicated space decorated with carefully selected accessories, such as books and pictures, inspired by their unique universes. In addition to the vast collection of IWC watches, visitors will also find a wide range of Boutique Exclusive Editions, available only at the worldwide retail network of IWC boutiques.

Swiss luxury watch manufacturer IWC Schaffhausen opened the doors of its first boutique in Baku in the largest and most luxurious shopping mall in the Azerbaijani capital – Port Baku Mall. The boutique invites visitors to explore the world of haute horlogerie through IWC’s iconic timepieces, from the most exclusive complications, such as the constant-force tourbillon, tourbillon, minute repeater and perpetual calendar, to the most revolutionary materials, such as carbon, ceramic and silicon nitride.

Boutique Address
IWC Boutique Port Baku Mall
151 Neftchilar Avenue
Baku, Azerbaijan

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