Tuesday, July 21, 2015

Pilo & Co Opens its Second Store in Geneva

Swiss watch brand Pilo & Co has announced the opening of its second store in the heart of the watchmaking capital – Geneva. Regarded as one of the most accomplished watchmaking brands on the market since its founding in 2001, Pilo& Co continues to pursue its growth strategy by going back to its roots following the success of its international development.

Pilo & Co owns twelve stores in China,two in Italy and three in Switzerland. Such prodigious activity means that the Geneva brand is now present in 18 countries and is all set to expand furtherwith the opening of its new store. The latest addition also makes Pilo & Co the only ‘small’ independent brand to have two stores in Geneva.
The many guests invited to the opening cocktail on 12 June 2015 were treated to a sumptuous luxury display designed by Amarildo Pilo to showcase the various collections and exceptional pieces created by the Swiss brand. The walls painted in the brand’s colours, provided a resplendent backdrop for the famous Pilo & Co coat of arms, and will be sure to bring visitors flocking to the new store.

Since its creation in 2001, the brand has been located in the Saint-Gervais district of Geneva, one of the historical homes of Swiss watchmaking. In the 19th century, many cabinotiers settled in the Saint-Gervais district, a fact that prompted Pilo & Co Genève to decide on this powerful, history-laden place for its own location. Originally a multi-brand store, it is now exclusively reserved for the showcasing of pieces crafted by Pilo & Co.

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