Tuesday, July 14, 2015

RJ-Romain Jerome Tetris-DNA

Swiss luxury watch maker RJ-Romain Jerome introduces a new generational icon to the wondrous collaborations collection, bringing us back to the 1980’s with an iconic video game favorite. RJ-Romain Jerome and The Tetris Company, LLC presents the newest addition to RJ’s Generational Icons, the Tetris-DNA

In celebration of the game’s anniversary, initially released in June 1984 and designed by Alexey Pajitnov, the iconoclastic brand has immortalized a Tetris gaming sequence on the dial of the watch. The dial features a random sequence of the game’s signature Tetriminos, the famous geometric shapes composed of four square blocks, housed in the famous 46 mm Moon Invader case. This iconic case has become the exclusive home of RJ’s Generational Icons collection, with an atypical design that enhances the uniqueness of the brand’s concept and its artisanal know-how.

The Moon Invader’s black PVD-coated titanium case highlights the famous Tetriminos that have been gemset by hand in the center of the dial. Focusing on RJ-Romain Jerome’s savy artisanal know-how, each Tetrimino has been crafted as a combination of four “Clou de Paris” in aluminium a first for RJ-Romain Jerome. This very complex process once again positions RJ as an avant-garde watchmaker, always innovating and creating original decorations for its timepieces. Furthermore, each “Clou de Paris” has been anodized thanks to a special process which enhances the complex artisanal execution and helps bring out the fine details on the dial.
The dial mirrors the well-known Tetris aesthetic, featuring “brick” engravings that recall the famous game play. The Matrix (play field) has been hand-brushed, giving the dial an industrial and vintage look, just like the original greyscale graphics. A custom made Tetris medallion, inspired by the game’s branding, is fitted on the case-back of this limited edition timepiece. Once again, RJ-Romain Jerome introduces a limited edition of 84 “Lines” based on the year Tetris was created: 1984. The collection features a black rubber strap that brings out the industrial and playful look. The strap and adjustable lugs will enhance the comfort of the watch.

The Tetris® brand is one of the leading and most distinctive video game brands and franchises in the world with over 525 million paid mobile downloads, and billions of games played online per year. In the game’s 30+ year history, hundreds of millions of players have experienced the Tetris Effect. Tetris is loved globally by people of all ages and all cultures. Working with Electronic Arts, Ubisoft, Sega, and Hasbro, the Tetris game continues to be one of the most widely recognized video games of all time. Tetris Holding, LLC is the owner of Tetris rights worldwide and The Tetris Company, LLC is its exclusive licensee.

Technical details
Model: Tetris-DNA
Reference RJ.M.AU.IN.010.01
Collection GENERATIONAL ICONS
Universe COLLABORATIONS

Movement
Caliber RJ001-A
Mechanical self-winding movement
Frequency: 28,800 vph
Jewelling: 23 jewels
Power reserve: 42 hours
Water resistance: 30 meters

Functions  
Central hours and minutes

Case
Ø 46 mm
Black PVD-coated titanium
Lugs fitted with safety screws and integrated ball-and-socket joints for optimal wrist adjustment
Grainy-textured stellar-patterned back with Tetris medallion
RJ safety screw on the case-back, exclusively accessible to watchmakers
Screw-lock crown

Dial  
Black brushed Matrix with aluminum “Clou de Paris” Tetriminos. Anodized aluminium
“Clou de Paris” in different colours
Engraved bricks for the Tetris scene setting
Hands: Oxidized black and satin brushed, with superluminova “blue emission”

Strap
Black rubber
Grainy-textured interior of stellar-patterned strap
Buckle: Black PVD-coated steel

Limited edition  
84 pieces

Retail price
CHF 15’555.- / EUR 17’500.-/ USD 18’950.-

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