Monday, August 17, 2015

TAG Heuer introduces its latest "Friend of the brand", Géraldine Fasnacht

Swiss watch brand TAG Heuer has introduced Wingsuit diver Géraldine Fasnacht as a "Friend of the brand" in Switzerland. The announcement was made on 15 Aug in the Swiss Alpine mountains, to coincide with the International Alpine Film Festival at Les Diablerets where Géraldine is presenting her film "MATTERHORN: the Bird-Woman's Dream" documenting her spectacular jump from the peak of Switzerland's iconic mountain: the Matterhorn (4,478 metres in altitude).
Géraldine – who was born in the Swiss Canton of Vaud – is celebrated as a champion and one of the leading experts in snowboarding and base jumping. She has been competing for 12 years, including 8 years on the International Freeride circuit. She has won 11 international competitions and is three-time champion of the X-treme event in Verbier for which she also acts as an ambassador.
At a simple and joyful event marked by respect, Géraldine was welcomed into the TAG Heuer family of ambassadors and friends by Jean-Claude Biver, company CEO and President of the LVMH Group Watch Division. Tag Heuer organised this symbolic event in conjunction with its partner Boutique Lionel Meylan, the highest boutique in French-speaking Switzerland at the summit of the Glacier 3000.

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