Thursday, August 6, 2015

The Swiss Independent Watchmaking Pavilion to exhibit at HKTDC watch fair in Hong Kong

In September 2015 Hong Kong is hosting the first edition of SIWP exhibition to promote independent watchmaking brands based in Switzerland in order to present “a different face of watchmaking” from the one displayed by the industry’s giants. During this prestigious event, 8 independent luxury watch brands from Switzerland will present their creations to the specialist press, retailers and distributors from all over the world, but also to all visitors of the most important trade fair in Hong Kong - The HKTDC.

Scheduled to be held on 08 to 12 September 2015 in the Salon de TE, a special highlight of the HKTDC Hong Kong Watch & Clock Fair, the SIWP will follow a strict selection protocol : Only independent brands established in Switzerland may exhibit. SIWP is the only entity offering independent Swiss brands the chance to pool their resources and develop synergies allowing them to thrive in a highly competitive world.
Salon de TE is the ideal location for such a prestigious event as it is inside the HKTDC - Hong Kong Watch & Clock Fair which is the world's largest timepiece event. The show that takes place at the HKCEC, focusing on all sectors of the watch and clock business, including branded and complete watches, clocks, machinery & equipment, packaging and parts & components.

This will bring opportunities to all the 8 brands that participate to the SIWP, to reach press, customers, retailers and distributors from all around the world. Salon de TE is open to the general public on its last day. Then, exhibitors can take advantage of this to connect directly with consumers, particularly those who are connoisseurs of fine watches - it presents a big opportunity for them to launch new collections. Note that the 2014 edition of Salon de TE exhibition brings together 145 brands and customers from over 90 countries.

In this strategic location the 8 Swiss brands will unveil their latest creations and showcase the creativity that creates their wealth.The customers that focused on exclusive timepieces will have the possibility to walk into the 120 m² surface of the Swiss Independent Watchmaking Pavillon and find brands like Rebellion watches, WatchE, Pierre Thomas, David Van Heim, Traser, Montres Etoile, and the well known Pilo & Co Geneve and Philippe Charriol.

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