Saturday, September 26, 2015


Based in Zurich, Switzerland, SEVENFRIDAY creates wrist watches inspired by the world of industrial machinery. After successfully launching M and P series, the brand is launching its new collection, V Series, inspired from engines.

Engineering progress constantly strives for higher performance, so with SEVENFRIDAY registering a few more digits up the meter scale. This idea is reflected in the design of the Hours indication as an industrial gauge, creating a new way to read the time. The new timepiece comes in a brand new case shape, new visual complication, fast strap changer (FSC-chip) and an embedded NFC chip that allows authentication of official SEVENFRIDAY watches by consumers and retailers.
The V-Series (and from now all new watch models) are equipped with a NFC chip. This chip allows you to authenticate the watch with the SEVENFRIDAY mobile application. You can scan the watch with a mobile phone (NFC enabled) and check the authenticity of the watch; the app will show an immediate positive or negative result.

Technical details
Open balance wheel movement Miyota 82S7,  40H power reserve

Size: H 44.3mm X W 49.7mm
Thickness: Case: 11,3mm, Incl. case back: 12,85mm
Stainless steel case with sunray brushed top bezel.
Specially hardened and anti-reflective treated domed mineral glass
3 ATM water resistant
Fast Strap Changer (FSC) equipped. (Pushers at 9H side)

4 levels dial construction Galvanic hollowed out plates with alternate finishing: Deep stamped Silver «azurage»/ Vertical brushed rhodium / Vertical brushed Silver white / Opalin silver white Circular brushed Gun metal dial ring or Deep grey cast-iron pattern / Vertical brushed «concrete color» / Vertical brushed Rhodium / Opalin black Circular brushed 4N dial ring
12 applied galvanic parts.
120° angle hour reading with «additioner» principle, turning central disc «0, 4, 8» to be added to fix «0, 1, 2, 3, 4» scale.
Customized with special Day & Night display (white & dark blue or 4N & black) and white or 4N small second indication ( «additioner» principle).

Black soft mat or Brown semi-mat calf skin leather strap (123/85mm) - tone to tone stitching

Chip for authenticity verification (with NFC technology)

Retail price
Price: 1,055 CHF (RRP ex. taxes)

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