Monday, September 14, 2015

TAG Heuer announces partnership with Budweiser Storm Music Festival and presents the Official “David Guetta Special edition” for the first time in China

On 12th September 2015, at ELEMENT Beijing, luxury Swiss avant-garde watchmaker TAG Heuer announced its partnership with Budweiser Storm Music Festival, the most influential international electronic music platform in China which perfectly embodies the #DontCrackUnderPressure philosophy of TAG Heuer, and the young generations who will curate the direction of the luxury market in the future.

As the largest outdoor electronic music festival in Greater China, Budweiser Storm calls upon 30 top DJ and 60,000 fans to gather in Shanghai and Shenzhen in October and November. Big names like Tiesto, Skrillex, Afrojack, Fedde Le Grand will lead this revel in the name of music. TAG Heuer will make its grand appearance at the Storm’s stage as the official sponsor, injecting powerful avant-garde spirit and fashion energy into this electronic music phenomenon.
Electronic music is no doubt one of the most influential phenomenon pop cultures in today’s world. It is the statement of being young, independent, full of personality and never afraid of showing so. It reflects common core values of mental strength, disruptive attitude and ambition. Superstar DJs shine in the brand’s list of global ambassadors: David Guetta, the top 1 House DJ in the DJ magazine ranking;Martin Garrix, the young icon of electronic music and newly found superstar; and Mim & Liv NERVO, the world-known DJ sisters from Australia.

TAG Heuer has never stopped facing challenges and pushing boundaries of technology innovations. The brand’s rich history laid a substantial foundation of watchmaking while avant-garde concepts expanded a limitless space of imagination for the future.

David Guetta, universally accredited with being one of the First DJs to open up the world of electronic music to global charts audiences, transforming the sound of radio and with it, the musical tastes of millions of listeners across the world in the process. He’s one of the most followed people on the planet with an incredible social reach. David Guetta has established himself as not just a dance icon but the music icon for this generation. He sold over 9 million albums and 35 million Tracks Worldwide, and has chosen to represent the Swiss watch brand.

The new TAG Heuer Formula 1 special edition is designed with travel in mind thanks to its GMT function and "day/night" symbol; the watch is in the perfect colours for clubbing – black and blue – and features an impressive cuff watch strap. The black and blue aluminium bezel is one of the most striking elements in the design. The watch features a 24-hour display, with daytime hours from 6 am to 6 pm shown in blue and night-time hours from 6 pm to 6 am shown in black; it also features a second time zone.
The dial, which is black with blue hands and appliques, also extends the "day/night" metaphor and the cuff strap is wide like a wristband and made from aged black calfskin, echoing clubbers' codes. Its high-quality finishes, with its tone-on-tone stitching and black ardillon buckle with Tag Heuer engraving, make it a must-have watch for 2015. The black titanium carbide-treated case encloses the 7 Twin-Time automatic calibre with date window. Finally, a blue hand indicates the second time zone.

The brand-new TAG Heuer Formula 1 David Guetta Special Edition  will be available in TAG Heuer stores in November.

Technical details
Reference: WAZ201A.FC8195

316L Steel with black carbonized titanium – Diameter 43 mm
Black and blue aluminum bezel with world time indexes
Saphire crystal
Caseback with checkered decoration and engraved “David Guetta Edition”
Screw-in crown
Water resistance up to 200 meters

Calibre 7 Twin-Time auto-winding movement with date indicator

Black opalin   
Date window at 3 o’clock
Polished hand-applied decorations and indexes with blue Superluminova™ luminescent markers
Faceted rhodium-plated hour and minute hands with blue Superluminova™ luminescent markers
Second hand with a blue tip
Blue GMT hand with white Superluminova™ luminescent marker

Vintage black calf leather
Wrist-band styled
Needled buckle with carbonized titanium coating and engraved “TAG Heuer”

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