Thursday, October 22, 2015

Alpina announces French FIS World Cup skier Victor Muffat-Jeandet as its new brand ambassador

Swiss watch brand Alpina introduces French FIS World Cup skier Victor Muffat- Jeandet as its new Brand Ambassador. As a member of the technical World Cup group of the French National Team, Victor will start his new ski season at the first FIS World Cup race next October 25thin Sölden. Victor Muffat-Jeandet and Alpina are united by their love for Alpine sports and the Alpine universe and identify with the same “Alpinist” values which both believe are the foundations for any sports, professional and personal success.  These values are:

Victor and Alpina have concluded a comprehensive partnership, which previews advertising, PR and social media activities, linked to the Alpiner Collection that embodies the Swiss Alpine style and luxury sports.
Born in Aix-les-Bains, Savoie in France, Muffat-Jeandet made his World Cup debut in February 2009 in Kranjska Gora, Slovenia. He achieved his first podium in 2015, a runner-up finish in a super combined at Wengen, Switzerland. He also participated at the 2013 World Championships and 2015 World Championships.

Skier from Val d’Isère trained at his beginnings in Bonneval/Arc, Victor was initially coming from a city ski club, and was not necessarily predestined to become a ski Champion. Victor is passionate about sports from his youngest age, he’s tried many activities with his parents such as rock climbing, rugby or roller-skating, before starting the alpine skiing in competition, and for which he soon began to get involved.
Coming from a city club, his route until integrating the best French skiers has been long. He was first spotted and selected in different groups from the district committee reports, European Cup to finally his selection in the technical world cup group of the National Team in Spring 2012. Victor is racing in many disciplines like Slalom, Giant, and Combined and probably will soon race in all of them.

Alongside his daily implication in his preparing and sports training, he is also studying at the French University STAPS in Master degree.

Victor’s hobbies are reading, computers, travels, mountain biking, and wakeboarding on the Bourget Lake.

Rigorous, perseverant and perfectionist, he likes the work well done. He is highly demanding with himself and these requirements are bearing fruits season after season.

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