Switzerland based SWIZA brand redesigns the legendary Swiss Knife for the first time in decades. The result is a unique creation manufactured and assembled in the Jura, restoring the status of the local cutlery industry. The new Swiss Knife was unveiled on 21 Oct 15 as a world exclusive in Lausanne and Zurich by SWIZA, a brand with a history spanning over 110 years and an established reputation in watchmaking circles.
The new Swiss knife successfully couples the contemporary design conceived by a Zurich-based company with a number of technical innovations; note particularly the blade-locking system and easier access to the tools for both right- and left-handers. The knife is available in four Jura-inspired colors: Bright Red, Husky Eye Blue, Snow White and Graphite Black.
The sense of playful mischief in the knife’s bold curves, materials, and colors has immediate appeal. Meanwhile the ergonomic shape of the handle offers an intuitive grip facilitated by an extremely durable non-slip texture. The curved shape enables direct access to the tools, which are perforated for easy opening. The Swiss Cross—symbol of the brand—is ingeniously built into the handle and is far more than an identifying feature: it guarantees the user greater safety with a blade-lock system unprecedented in a knife of this size.
With Peter Hug and Florian Lachat at the helm, 2015 marks the start of a new chapter for SWIZA. The Jura-based company has a new identity on the strength of which it has launched two new business lines with a comprehensive collection of wristwatches and luggage. Swiza was founded in 1904 and to date has focused on developing and producing watch movements, alarm clocks and table clocks. Now its sights are set firmly on the future and several more versions of its new knife are in the pipeline. All will be revealed soon.
The SWIZA Swiss Knife represents a revolutionary redesign of the legendary Swiss Knife. The ergonomic curved shape, sure-grip, soft-touch finish and easy access blade and tools make it the most comfortable and easy to use Swiss Knife ever.
This new Swiss Knife is destined to become the new standard in Pocket Knives and a useful, versatile and must-have accessory for anyone that wants to be prepared for the challenges and adventures that everyday life offers. It’s available with 4 different blade and tool combinations and in 4 vibrant colors (signature SWIZA red, husky eye blue, snow white and graphite black) all inspired by the landscape of the Jura Mountain region where Swiss Pocket Knives have been skillfully manufactured for generations.
Price starts from CHF 29.00
The blades in every SWIZA Swiss Knife are forged from a chrome and molybdenum alloy to obtain an extra strong, durable and tenacious blade and then polished to an impervious stainless steel finish.
• 440/57 HRC Stainless Steel
• 75mm Length
• Excellent cutting performance
• Die-cut slot on spine for easy opening with either the left or right hand
• Safety Lock System: press the SWIZA cross button to release the lock allowing the blade to close
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