Wednesday, October 21, 2015

SWIZA Swiss Knife - Switzerland has a new knife!

Switzerland based SWIZA brand redesigns the legendary Swiss Knife for the first time in decades. The result is a unique creation manufactured and assembled in the Jura, restoring the status of the local cutlery industry. The new Swiss Knife was unveiled on 21 Oct 15 as a world exclusive in Lausanne and Zurich by SWIZA, a brand with a history spanning over 110 years and an established reputation in watchmaking circles.

The new Swiss knife successfully couples the contemporary design conceived by a Zurich-based company with a number of technical innovations; note particularly the blade-locking system and easier access to the tools for both right- and left-handers. The knife is available in four Jura-inspired colors: Bright Red, Husky Eye Blue, Snow White and Graphite Black.
The tradition of cutlery-making is part of the Jura’s industrial history and SWIZA gives it a new lease on life with consummate style. The brainchild of the brand’s executive team based in Delémont and designed by estragon, a product design company in Zurich. The new knife was prototyped and is being produced in the Swiss canton of Jura by specialists accomplished in the expertise and high quality standards inherent in the “Swiss-made” epithet; the pocket knife represents time-honored tradition and modernity in perfect synthesis.

The sense of playful mischief in the knife’s bold curves, materials, and colors has immediate appeal. Meanwhile the ergonomic shape of the handle offers an intuitive grip facilitated by an extremely durable non-slip texture. The curved shape enables direct access to the tools, which are perforated for easy opening. The Swiss Cross—symbol of the brand—is ingeniously built into the handle and is far more than an identifying feature: it guarantees the user greater safety with a blade-lock system unprecedented in a knife of this size.
In addition to the extra-robust blade manufactured of stainless steel 440 and hardened to 57 HRc, other practical and cleverly designed tools make this knife an essential everyday companion. There is a five-turn sommelier cork screw, a flat-head and a Phillips screwdriver, a punch and an awl with a perfect cutting edge. Some styles also include a universal bottle opener, a can opener and tweezers with beveled tips for the utmost precision. The knife is available in four versions offering four to six tools to meet the individual needs of every user.

With Peter Hug and Florian Lachat at the helm, 2015 marks the start of a new chapter for SWIZA. The Jura-based company has a new identity on the strength of which it has launched two new business lines with a comprehensive collection of wristwatches and luggage. Swiza was founded in 1904 and to date has focused on developing and producing watch movements, alarm clocks and table clocks. Now its sights are set firmly on the future and several more versions of its new knife are in the pipeline. All will be revealed soon.

The SWIZA Swiss Knife represents a revolutionary redesign of the legendary Swiss Knife. The ergonomic curved shape, sure-grip, soft-touch finish and easy access blade and tools make it the most comfortable and easy to use Swiss Knife ever.
Form follows function. The new SWIZA Swiss Knife features a long (75mm), extra strong blade manufactured of stainless steel 440 and hardened to 57 HRc, with a die-cut slot that makes it easy to open with either the left or right hand. The ingeniously designed hardened stainless steel tools include significant improvements including a blade with secure lock released by pressing the SWIZA cross icon and a sommelier caliber 5-turn corkscrew. The stainless steel tools and plates and high quality plastic scales are easy to clean and maintain.

This new Swiss Knife is destined to become the new standard in Pocket Knives and a useful, versatile and must-have accessory for anyone that wants to be prepared for the challenges and adventures that everyday life offers. It’s available with 4 different blade and tool combinations and in 4 vibrant colors (signature SWIZA red, husky eye blue, snow white and graphite black) all inspired by the landscape of the Jura Mountain region where Swiss Pocket Knives have been skillfully manufactured for generations.

Price starts from CHF 29.00

Technical details
Blade Features
The blades in every SWIZA Swiss Knife are forged from a chrome and molybdenum alloy to obtain an extra strong, durable and tenacious blade and then polished to an impervious stainless steel finish.
• 440/57 HRC Stainless Steel
• 75mm Length
• Excellent cutting performance
• Die-cut slot on spine for easy opening with either the left or right hand
• Safety Lock System: press the SWIZA cross button to release the lock allowing the blade to close

This hardened stainless steel universal bottle opener can also be used to pry and remove small nails, bend wire with the integrated wire hole and includes a No. 3 flathead screwdriver. It also features additional resistance at 90˚ and 180˚ for optimized use.

Bottle Opener / Screwdriver
The hardened stainless steel can opener efficiently opens cans by hooking the tool under the rim of the can and cutting the top using a rotating up-anddown motion. This versatile tool also features a No. 1 flathead screwdriver at the end of the tool.

Can Opener
The sommelier caliber hardened stainless steel corkscrew has a cork friendly diameter and 5-turn action that easily and confidently pulls corks without tearing.

Diameter adapted to the plug. Manufacture 5 turns, wide enough and little thick for easy extraction

Phillips Screwdriver
This convenient, stainless steel tool features a fast, secure engaging No. 1 Phillips head and the high torque strength of 54 HRC steel.

Made from high-quality hardened stainless steel, these handy tweezers feature beveled tips for high precision use including removing splinters and thorns. The improved lever thickness increases the spring effect and bend shape is engineered to ensure optimal grip and use.

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