Friday, November 27, 2015

ArtyA Son of Earth Butterfly Collection: Chapter II (Butterfly Delicacy, Butterfly Pasionaria & Butterfly Blue Lagoon)

In 2012, ArtyA’s CEO and designer Yvan Arpa created the Son of Earth collection – and endowed it with the most beautiful and living things the Earth has to offer. One of the first designs in the line was the Butterfly.

ArtyA is bringing some change and fresh colour to its traditional cases, with three new shades in the Son of Earth Butterfly collection:
  • Chocolate: “Butterfly Delicacy”
  • Black: “Butterfly Pasionaria”
  • Blue: “Butterfly Blue Lagoon”

ArtyA’s dial artist Dominique Arpa-Cirpka offers a new creative take each time; for these magnificent cases, the result is a high-flying artistic composition – featuring a kaleidoscope of butterfly wing fragments. These miniature works of art draw your gaze into a dream world in which beauty reigns supreme.
Butterfly Blue Lagoon
These watches don’t simply reproduce the design, style and colour of a butterfly. Under the strict control of the relevant authorities, and with their full consent, since 2010 artist D. Arpa-Cirpka successfully incorporated genuine butterfly wings within the dial. All of ArtyA’s DNA is distilled in these timepieces: unique, tailor-made watches that are highly creative – and completely unprecedented in the field of watchmaking.

The subtle butterfly wings from the Lepidoptera family are also enhanced with gold leaf. The blend of green, orange and black hues amid the gold leaf creates a unique colour balance; the interplay of the matching shades makes it look as if the gold is actually part of the wings themselves. Each tone naturally finds its place, the very particular texture of the butterfly wings reflecting light in an ever-changing way – varying with the place, the atmosphere and the time of day.
Butterfly Delicacy
ArtyA really has outdone itself with the Butterfly, creating a living watch, alive with perpetual movement. The wearer sports a timepiece that will remain discreet when concealed by a sleeve – but which comes to life when the Butterfly is exposed to the light, displaying all-new reflections each time.

Faithful to its primary desire to create “Unique Pieces”, ArtyA offers its customers customized cases and hands. This timepiece has a set of hands decorated with a large ‘A’ floating above the butterfly dial. The case – here, a traditional round ‘Classique’ shape – will be available in several sizes, 38mm to 47mm.
Butterfly Pasionaria
The case features the side inserts that have become ArtyA’s aesthetic hallmark, too, along with a fine plating of ArtyOr, the brand’s exclusive alloy, offsetting the golden colours on the dial perfectly.

The timepiece uses a Swiss Made three-hand automatic caliber and is set on a black leather strap featuring black hand-sewn top-stitching. This sober finish creates a discreet, authentic effect – all the better to highlight the natural beauty of the butterfly wings displayed on the Farfalla’s dial.
Butterfly Pasionaria
Technical details
High grade steel 316 IL with PVD treatments in different colors
Size: 38mm to 47mm
Engraved and screwed back case
ArtyOr or black PVD lateral inserts
Double anti-reflection sapphire

Made with real butterfly wings and gold leaves

ArtyA Automatic Swiss high end movement A82 in house modified
Power reserve: 46h

Hours, minutes, seconds

High leather strap quality, (crocodile straps available)

Unique Piece 1/1

Price: 5’900 CHF to 7’900CHF

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