Thursday, November 19, 2015

BOVET Celebrates the Opening of Its New Location at Asprey of London in New York City

Swiss luxury watch maker BOVET 1822 has recently unveiled its newest location at the prestigious Asprey of London on Madison Avenue in New York City.

Asprey represents BOVET Timepieces internationally within its boutiques as of 2015, when Mr Raffy, owner of BOVET, strengthened this long term partnership by becoming an Asprey shareholder and board member.
Journalists and watch influencers came together on Tuesday evening to celebrate the unveiling of BOVET's newest location in New York City. Guests enjoyed a champagne reception and were able to experience the latest BOVET timepieces including the newest novelty, the 19Thirty, which was on display for the first time in the United States.
This collaboration between BOVET 1822 and Asprey of London was born of a meeting between two Houses who are fundamentally devoted to nurturing the art of the exceptional, and who share the same values and taste for true luxury.
Asprey, founded in 1781, has a long and established relationship with British royalty dating back to the 1800’s when Queen Victoria awarded the first Royal Warrant in 1862 for Dressing Cases, Traveling Bags, and Writing Cases. Since then, Asprey has held a Royal Warrant for every British monarch and several other foreign heads of state including The Prince of Wales, HRH Prince Charles who awarded Asprey a Royal Warrant as Jewelers, Goldsmiths and Silversmiths. Asprey continues to hold this royal warrant today, creating heirlooms of the future.
As for BOVET, at the dawn of the 19th century, Edouard Bovet left London to conquer China, where he quickly became a pocket watch supplier to the Chinese Emperor and his court. Today, many BOVET pocket watches are still present in the rooms of the Forbidden City. One is even visible in the palace’s central hall. Finally, it was in London on May 1st, 1822 that the BOVET name was registered as a trademark. During the first universal exposition held in Paris in the 19th century, BOVET was awarded a gold medal in the “luxury” category for a pair of pocket watches ordered by the Chinese Emperor. Since the last decade, BOVET has won more than 10 prizes around the world celebrating its uniqueness and incomparable mechanical prowess and artistic density.

A promising future awaits these two Maisons who honor the nobility of British elegance and the excellence of Swiss watchmaking, offering a beautiful expression of true luxury and the measurement of time.

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