Thursday, November 19, 2015

Jaeger-LeCoultre presents ‘Two Worlds’, a photographic exhibition of Sarah Gadon by Caitlin Cronenberg at its New York flagship boutique

Renowned for its longstanding commitment to the worlds of cinema and photography, Jaeger-LeCoultre presents an original photographic exhibition at its New York flagship on Madison Avenue, from November 17th– 30th. Entitled ‘Two Worlds’, this series of outstanding photographs by Caitlin Cronenberg capture the elegance, free-spirit and spontaneous personality of actress SarahGadon wearing a Jaeger-LeCoultre RendezVous watch.
 ‘Two Worlds’ offers a unique rendezvous with an inspiring actress, her finger firmly on the beat of time, and a meaningful watch collection, the Rendez-Vous, that grasps each moment with authentic fervour. The symbiosis between Sarah Gadon and her watch is beautifully captured by Caitlin Cronenberg in this series of photographs. The Canadian screen award-winning actress oscillates, between two diametrically opposed universes of her old and new life in New York. She gravitates between Brooklyn and Manhattan, alternatively enjoying her home or exploring the city.
 “Each watch becomes a tiny piece of art which you carry with you every day”, Sarah Gadon confided after she fell in love with the Rendez-Vous Collection back in September 2013 during the 70th Venice International Film Festival. “Whenever I work with Caitlin we spend time ahead of the shoot creating and discussing the character at the heart of the shoot. In the spirit of New York we took to the streets to capture the real-time energy of the city” she adds.
After graduating from Ryerson University in 2006 with a degree in Fashion Design, Toronto-born Caitlin Cronenberg decided to shift direction and pursue a career in photography. She has shot the images for a number of international movie posters and captured many behind the scenes film pictures. The uniqueness and duality of ‘Two Worlds’ perfectly epitomizes her inspiration and creative signature.
 Jaeger-LeCoultre’s affinities with cinema and photography stem from the inherent kinship between two worlds infused with the same creative effervescence, inspired by a longstanding tradition and a quest for excellence. For more than a decade, the Brand has also been closely associated with many artistic film festivals around the world, including Venice, Shanghai, San Sebastian, Los Angeles, Toronto, and New York. Jaeger-LeCoultre gives particular support to the talents who daily contribute to creating and bringing life to the world of filmmaking.

Jaeger-LeCoultre’s involvement in photography dates back to 1938, when LeCoultre & Cie manufactured the Compass, a full-featured camera small enough to fit in a cigarette packet based on a demanding design by Englishman Noel Pemberton-Billing, a reality that only a watchmaker could fulfill.

Since 2006, Jaeger-LeCoultre has also been associated with the Jeu de Paume Museum in Paris, one of the world’s most renowned institutions in the area of photography and contemporary art. The Manufacture has in particular partnered some retrospective exhibitions devoted to photographers such as Cindy Sherman, Lee Friedlander, Edward Steichen and Richard Avedon. Jaeger LeCoultre’s wish to associate its international influence with that of photography regularly contributes to the creation of projects with established talents as well as with youthful photographers. On the occasion of the “reGeneration 2005-2025” exhibition organised by the Musée de l’Elysée in Lausanne, 50 young photographers from the world’s best art schools exhibited their works in the main cities of the various continents.

Jaeger-LeCoultre gave them carte blanche to immortalise the workshops of the Manufacture, a project resulted in the publication of a book entitled Portraits of a Manufacture. It also features the work of eminent photographers in each edition of its richly illustrated Yearbook. This year, Jaeger-LeCoultre sponsored the exhibition ‘The Art of behind the scenes’presented during the Cannes film Festival and showcasing photography by some of the world’s most accomplished ‘on-set’ photographers.

Two Worlds can be viewed from November 17th – 30th at the Jaeger-LeCoultreBoutique from Monday through Saturday, from 10am to 6pm.

Jaeger-LeCoultre Boutique
701 Madison Avenue (between 62nd and 63rd street)
New York – NY, 10065

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