Sunday, November 29, 2015

JP Watch Design - Bearing Collection

Australia based contemporary watch brand JP WATCH DESIGN Launches ‘The Bearing’ Collection in partnership with World Land Trust & Water Collective.

JP WATCH DESIGN was established earlier this year with the purpose to help preserve the world we live in. Sharing the desire to create a sustainable future, along with a love for fashionable timepieces, the three founders have combined their passions to create a stylish, modern watch. Their first collection, entitled 'The Bearing’, was designed in Australia with quality in mind. The watch is currently available on Kickstarter in four colour variations and utilises locally sourced kangaroo leather for the watchbands.
The founders of the business (Jesse, Chris and Johanna) have known each other since their University days and each bring unique qualities to the company. They possess distinct career backgrounds in numerous different fields. Originally from different countries, the directors now reside on the Northern Beaches of Sydney.
The company’s first model, ‘THE BEARING’, is born from the nautical reference of movement relative to another location. The company’s interpretation of the bearing is to be constantly moving in a forward direction – a concept at the core of our business ethos.

A custom kangaroo watch band accompanies each Bearing timepiece. These ethically sourced straps are a by-product of strict government population control programs. The tanning technique employed uses a sustainable and natural vegetable tan that has been utilised for thousands of years. The clasp is stainless steel, and is available in silver or gold.
It’s taken almost year for JP Watch Design to reach their launch, but their ambitions don’t stop there. They’re hoping to expand ‘The Bearing’ collection in the future to include other colour variations and a women’s range with a more petite, feminine look. Additionally, they have several designs in development at their workshop. By donating 15% of all sales to conservation causes worldwide, they are hoping to be able to contribute to global preservation efforts for years to come.
JP WATCH DESIGN has announced their partnership with World Land Trust & Water Collective to provide a percentage of their watch sales upon the completion of their Kickstarter. The timepiece company is collaborating with both organisations as they work tirelessly towards advancing the needs of global conservation efforts.
World Land Trust (WLT) is an international conservation charity, which protects the world’s most biologically important and threatened habitats acre by acre. Since its foundation in 1989, WLT has funded partner organisations around the world to create reserves, and give permanent protection to habitats and wildlife. World Land Trust will use the funds donated by JP Watch Design to purchase and protect 5 acres of critically threatened tropical forest as part of its ‘Buy an Acre’ programme where land can be purchased for around £100 an acre, currently in Argentina, Colombia, Ecuador and Mexico.
Water Collective is an international non-profit that secures life-lasting clean water for rural communities in Africa and India. The organization was founded in 2011 to resolve the shortcomings of clean water access in the developing world, where 40% of water points are not working at any given time. JP Watch Design will be providing a percentage of its watch purchases to advance the needs of Water Collective, and assist them with bringing clean water to the communities they assist.
JP Watch Design will also be providing a percentage of purchase proceeds to Oceana. Oceana was established in 2001 by a group of leading foundations — The Pew Charitable Trusts, Oak Foundation, Marisla Foundation (formerly Homeland Foundation), and the Rockefeller Brothers Fund. In 1999, these foundations commissioned a study and discovered that less than 0.5 percent of all resources spent by environmental non-profit groups in the United States went to ocean advocacy. No organization was working exclusively to protect and restore the oceans on a global scale. Oceana was founded to fill the gap, and is an international organization focused solely on oceans, dedicated to achieving measurable change by conducting specific, science-based campaigns with fixed deadlines and articulated goals. While no formal agreement between Oceana is currently in place, JP Watch Design will be donating a percentage to Oceana to assist with their meritorious work.
Technical details
Case
316L Stainless Steel Case
Polished finish
Diameter: 44 mm
Thickness:10 mm
Case back in stainless steel
Water resistant to 50 metres
The custom designed crown features a raised “JP” signature
Mineral Glass Crystal

Dial
White or Black

Movement
Japanese Miyota Quartz Movement

Strap
Kangaroo leather straps designed by Australian company, Charlie Middleton

Pre-order price
USD 159 (On Kickstarter)

Kickstarter link: https://www.kickstarter.com/projects/jpwatchdesign/the-bearing-a-stylish-watch-focused-on-a-sustainab?ref=project_link

No comments:

Post a Comment

Popular Posts

Blog Archive