Monday, November 30, 2015

RJ-Romain Jerome Mario Bros. Limited Edition

In honor of the Super Mario Bros. video game’s 30th anniversary, RJ-Romain Jerome is presenting a special edition model from its Generational Icons collection in association with Nintendo.

In a 46mm case RJ has recreated the essence of the original Super Mario Bros. game from 1985. Nintendo’s legendary character – Mario – is exceptionally dressed in his recognisable red shirt and blue overalls with his famous jump and iconic mushroom. These most symbolic elements of the game are eye-catchingly depicted on the dial and are all captured in the visual style that captivated a generation. The Super Mario Bros. timepiece is limited to 85 pieces to echo 1985, the year the game launched.

The new collaboration between RJ-Romain Jerome and Nintendo is a tribute to this genre-defining video game of the 8-bit era, the first of its kind. This collection, which allowed the Swiss Maison to express its unlimited creativity by mixing traditional know-how with playfulness, is also a true expression of avant-gardism watchmaking.
The worldwide pioneer in the creation of interactive entertainment, Nintendo Co., Ltd., of Kyoto, Japan, manufactures and markets hardware and software for its Wii U™ and Wii™ home consoles, Nintendo 3DS™ and Nintendo DS™ family of portable systems. Since 1983, when it launched the Nintendo Entertainment System™, Nintendo has sold more than 4.3 billion video games and more than 686 million hardware units globally, including the current-generation Wii U, Wii, and Nintendo 3DS family of systems including New Nintendo 3DS™, New Nintendo 3DS XL™, Nintendo 3DS, Nintendo 3DS XL™, Nintendo 2DS™, as well as Nintendo DS™, Nintendo DSi™, Nintendo DSi XL™, Game Boy™, Game Boy Advance™, Super NES™, Nintendo 64™ and Nintendo GameCube™ systems. It has also created industry icons that have become well-known, household names such as Mario™, Donkey Kong™, Metroid™, Zelda™ and Pokémon™. A wholly owned subsidiary, Nintendo of Europe, based in Germany, was established in 1990 and serves as headquarters for Nintendo’s operations in Europe.

As part of the Games collection the Super Mario Bros. timepiece is presented in the brand’s distinctive Moon Invader case, now in titanium grade 5 with a black PVD-coating. The lugs are fitted with safety screws and integrated ball-and-socket joints, in Teflon coating, for optimal wrist adjustment. And on the integrated case back, the Super Mario Bros. medallion cohabits with the grainy-textured stellar-patterned. At the time, the video game was graphically advanced as it was difficult to obtain such a detailed representation of the Super Mario Bros. character; and today it was equally challenging to reproduce the blurred effect of the pixels.

In order to accentuate the pixelation with perfect geometrical forms, the dial was built on a complex three layered plate with different finishes, either bead-blasted or drawn out for both the RJ monogram and the ground setting, which offers an overall 3D effect.

Stemming from craftsmanship, each applique, representing the hero and the setting, was hand-painted in cold enamel and then delicately set on the dial to add even more perspective to the ensemble.

Technical details
RJ X SUPER MARIO BROS.
ReferenceRJ.M.AU.IN.011.01

Movement
CaliberRJ001-A - Mechanical self-winding movement
Frequency: 28,800 vph
Jewelling: 23 jewels
Power reserve   42 hours
Water resistance: 30 atm (30 meters)

Functions  
Central hours and minutes

Case 
Ø46 mm, black PVD-coated titanium with integrated back
Case back: Grainy-textured stellar-patterned with Super Mario Bros. medallion
RJ safety screw exclusively accessible to watchmakers
Lugs: Fitted with safety screws and integrated ball-and-socket joints in Teflon coating
Crown: Black PVD-coated screw-lock

Dial 
Black pixelated 3D dial built on three levels
Pixelated Super Mario Bros. character and elements appliques hand-painted in cold enamel with the 30th anniversary colours
Hands: Oxidized black and satin brushed with Superluminova C1 “blue emission”

Strap 
Black rubber Grainy-textured interior of stellar-patterned with  black PVD-coated steel folding clasp

Limited edition 
85 pieces

Retail price 
CHF 15’555.-/ EUR 17’500.-/ USD 18’950.-

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