Monday, December 21, 2015

Hublot renovates its Rue Saint-Honoré Store, Paris

Just 8 years ago, the first Hublot store appeared at the prestigious 271 rue SaintHonoré in Paris. Since then, the Swiss watchmaker has expanded rapidly and now has over 70 stores at the most prestigious addresses around the world (New York, Geneva, Ginza, Singapore, Gstaad, etc.).
After a month of work, the Parisian store inaugurated its new design today. The external facade and the sales areas have been totally redesigned according to Hublot's cherished "Art of Fusion" concept. A subtle interplay of materials, fabrics and styles gives the store a luxurious and elegant ambiance. The combination offers a warm, gentle feel in nuances of grey and black.
The store also hosts works of art: in order ‘to distinguish the display cabinets as showpieces, Hublot commissioned Italian artists to create silver lined, crafted glass plates. The walls are decorated both with Pop Art inspired works—that bring touches of bright colours and take an offbeat look at the brand's most famous models—and one of only five copies of an original work by artist and watchmaker Marcus B. Williams, illustrating the Hublot Masterpiece MP-05 LaFerrari.
The watches on display are shown to their best advantage, both by the lighting of the cabinets with targeted beams, and by the unique experience provided by the Raptors, glassless display cabinets that offer a truly interactive experience by withdrawing in a tenth of a second in case of an intrusion, but also by communicating with the public...
In the store, Hublot fans can discover, or rediscover, the brand’s flagship collections, such as Big Bang, Classic Fusion, King Power and Spirit of Big Bang, and be tempted to try outstanding pieces such as the Classic Fusion Tourbillon Full Platinum or the Classic Fusion Jeans.

Hublot Store
271 Rue Saint-Honoré, Paris
Opening Times: Monday to Friday: 10:30 am - 6:40 pm

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