Wednesday, December 9, 2015

IWC Schaffhausen and Qatar Duty Free Open the First IWC Pop-Up Boutique in the Middle East at Hamad International Airport in Doha

Swiss luxury watch manufacturer IWC Schaffhausen joined hands with Qatar Duty Free to officially open its first pop-up boutique in the Middle East at Hamad International Airport in Doha, Qatar. The pop-up boutique offers visitors a wide selection of timepieces from the illustrious brand and will be at Hamad International Airport until 26 January 2016, before it travels around the Middle East.
The airport’s concept of hospitality provides visitors with a blend of luxury, sophistication and elegance. The exclusive pop-up boutique boasts a unique ambience that invites guests to discover the universe of IWC Schaffhausen. Another exceptional highlight is that it is the first IWC boutique in the region to adopt the brand’s novel BTQ EVO concept.
This concept features a new interior design, new materials and stylish display arrangements that offer visitors an incomparable and highly refined experience of Swiss haute horlogerie. The boutique will also travel around cities in the Middle East in early 2016 following its stay at Hamad International Airport.

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