Saturday, December 5, 2015

IWC Schaffhausen opens a new boutique at Weinplatz 10, Zurich

Just in time for Christmas, Zurich gets a second IWC boutique as Swiss luxury watch maker IWC Schaffhausen has come up with the perfect gift for the city.

The IWC boutique at Bahnhofstrasse 61 is no longer the only one in Zurich – the Schaffhausen luxury watch manufacturer now has a second store in the city at Weinplatz 10.  The new IWC boutique is located in the Haus zum Schwert opposite the Hotel Storchen at the famous Gemüsebrücke.
The latest IWC boutique is located at a site steeped in history. The Haus zum Schwert is first mentioned in records of 1406. It was for many years an inn and hostelry famous throughout Europe, whose celebrated guests include the composer Johannes Brahms and Germany’s greatest literary figure Johann Wolfgang von Goethe. The interior of the new store has been designed to adequately reflect the prestige of this special building: dark wood, glass and natural stone create elegant surroundings for the presentation of the luxury watches from Schaffhausen.
The interior combines tradition with innovation, and with its clear design language echoes the engineering ethos that has made timepieces from Schaffhausen so much sought after the world over. The display comprises current models from all six watch families – the Pilot’s Watches, Portugieser, Ingenieur, Aquatimer, Da Vinci and Portofino – but also includes limited-edition models that are available exclusively at IWC boutiques. During the run-up to the festive season, the store will have special window decorations designed to get passers-by into the pre-Christmas spirit.

Boutique Address
IWC Boutique Zurich
Weinplatz 10
8001 Zurich
Tel.  +41 (0)43 521 14 85

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