Thursday, January 28, 2016

Dutch Fashion Watch brand KYBOE! Makes US Debut

Dutch fashion watch sensation KYBOE! has officially entered the U.S. market as part of its massive global expansion. The Netherlands based cult watch brand, created by founders and best friends Dick Sijmons and Kees de  Bruïne, launched on Saks.com with over 50 SKUs for the holiday selling season.  In early 2016, the brand will roll out in select retail and fine department stores throughout the country.
Friends since childhood, founders Dick Sijmons and Kees de Bruïne launched the brand in 2008. Inspired by their own global travel and adventures, the pair set out to create a watch that fit their own bohemian lifestyles. Out of the trunk of the car, they built a strong European consumer following and secured distribution in the Netherlands, France and Spain, but always wanted to expand globally and build a presence in the U.S.

In spring 2015 they formed a partnership with Marc Bell, the founder and managing partner of Marc Bell Capital and Joseph Roos, a principal at Marc Bell Capital. Bell has committed an infusion of capital along with a powerful marketing and distribution plan that will build KYBOE! into a world-class, globally recognized brand that is distributed at the finest retail stores in the world.

Inspired by the striking colors of the tulip fields of the Netherlands, KYBOE! offers oversized, colorful styles for both women and men. The brand carries over 300 SKUs with global distribution in the Netherlands, France, Spain and more. Styles range in price from $190-$530.

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