Wednesday, February 10, 2016

deGRISOGONO Announces The Opening of Its New Flagship Store in Mayfair, London

Switzerland based luxury watch and jewellery house de GRISOGONO announces the opening of its new London flagship store in Mayfair, London. Located at 15a New Bond Street and spanning 85 square meters, the store features a new interiors concept developed by de GRISOGONO founder Fawaz Gruosi in collaboration with London interior architecture practice David Collins Studio.

The new store concept expresses the energy, craftsmanship and detailing of the jewellery and watch collections designed by Fawaz Gruosi. The store utilizes classic details and proportions juxtaposed with modernist furniture pieces.
The interior design subtly references the aesthetic constants of the iconic de GRISOGONO jewellery within the interior architecture and furniture. The elegant wrapped metal framing that features throughout the store and connects the interior with the jewellery is based upon the iconic interlaced Allegra jewellery collection.

The three rooms of the store each have a specific purpose; The Corte showcases a collection of jewellery personally chosen by Fawaz Gruosi. The room has been realised in amythest tones and shimmering white, with panels of amythest dyed shagreen referencing the material’s use by de GRISOGONO. Polished dark walnut vitrines showcase the jewellery, which imbues the space with life.
The Stanza Del Tempo celebrates the brand renowned timepiece collections. The room is dark and dramatic in contrast with the other spaces. Wall mounted, cantilevered vitrines in antique brass sit against wood veneer marquetry walls showcasing the innovative and unique de GRISOGONO timepieces.
The Grand Sala is lined in pistachio-coloured silk. The drawing room has an intentional residential feel and invites the guest into the private world of de GRISOGONO. Fawaz Gruosi has personally curated artwork from the Opera Gallery by André Brasilier and Umberto Ciceri and two gold La Murina, Murano glass chandeliers, each one metre in diameter, and a selection of mid-century Italian furniture.

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